#9
Tommy Hilfiger
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Cheaper alternatives to Lacoste
Updated August 2026 · 8 ranked picks
Want the Lacoste look for less? These 8 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
#10
J. Crew
77% matchAmerican preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. Both brands focus on a preppy style with a wide range of clothing options for all genders.
#11
Banana Republic
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
#12
Chico's
American women's apparel chain known for Travelers knits, No Iron shirting and artisan jackets, owned by Sycamore Partners since January 2024.
#13
Anne Klein
American label founded in 1968 for tailored, mix-and-match workwear, now owned by WHP Global and sold through licensees worldwide.
#15
Jack Wills
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
#17
French Connection
British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.
#22
Scotch & Soda
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Common questions
What are the best cheaper alternatives to Lacoste?
Tommy Hilfiger, J. Crew, Banana Republic lead our ranking. Want the Lacoste look for less? These 8 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.