#8
Tommy Hilfiger
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
What changes. Nautical prep and heavier flag branding, less sport-performance
Cheaper alternatives to Lacoste
Updated September 2026 · 6 ranked picks
Want the Lacoste look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
#9
J. Crew
77% matchAmerican preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. Both brands focus on a preppy style with a wide range of clothing options for all genders.
#10
Banana Republic
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
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#12
Jack Wills
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
#14
French Connection
British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.
#19
Scotch & Soda
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Common questions
What are the best cheaper alternatives to Lacoste?
Tommy Hilfiger, J. Crew, Banana Republic lead our ranking. Want the Lacoste look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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