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Looking to step up from Ed Hardy? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
London womenswear label mixing reworked vintage shapes with slogan graphics, kitsch prints and 80s/90s subculture references.
Why it's similar. Ashley Williams works kitsch nostalgia — cherubs, slogans, 2000s trash-glam — into London runway clothing, a designer-priced echo of Ed Hardy's unapologetic graphic maximalism.
Milan-founded luxury streetwear label blending LA skate imagery with Italian production, owned by Bluestar Alliance since February 2025.
Why it's similar. Palm Angels sells the luxury-priced version of a loud graphic tee, taking LA skate and biker imagery to Italian factories at several times Ed Hardy's price.
French luxury house founded in 1945, known for sharp-shouldered tailoring, embellished blazers and monogram knits, now designed by Antonin Tron.
Why it's similar. Balmain's embellished blazers and crystal-heavy monogram knits are the couture end of maximalist branding, the same instinct as an Ed Hardy rhinestone tiger at many times the price.
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Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
Why it's similar. Born x Raised leans on Old English lettering and West Coast tattoo script, the same chicano-tattoo visual language Don Ed Hardy's flash drew from, at higher prices.
Ashley Williams, Palm Angels, Balmain lead our ranking. Looking to step up from Ed Hardy? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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