Want the Ed Hardy look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
American fitness and MMA-rooted apparel label, founded 1997 and now run as a licensed Authentic Brands Group property tied to WWE.
Why it's similar. Both Tapout and Ed Hardy embrace bold graphics and edgy aesthetics synonymous with urban culture.
Shenzhen streetwear label founded in 2010 by six college friends, building graphic apparel around Chinese characters, calligraphy and philosophy.
Why it's similar. Roaringwild aligns with Ed Hardy through its urban-inspired designs and bold palettes, offering a similar aesthetic appeal and positioning within streetwear.
FUBU is a Queens-born streetwear label founded in 1992 by Daymond John, known for bold block-logo jerseys, hoodies, tees and caps.
Why it's similar. FUBU Clothing shares the streetwear and urban cultural positioning with bold graphic designs similar to Ed Hardy.
Los Angeles-based streetwear label founded in San Francisco in 2003, known for hand-drawn tattoo, graffiti and skate graphics on tees and fleece.
Why it's similar. Rebel8 integrates tattoo and skate culture into its designs, akin to Ed Hardy's aesthetic. Both brands prioritize bold graphics and streetwear styling.
Melbourne streetwear label founded in 2006, built on denim, graphic tees and slogan-driven jersey basics for a young casual audience.
Why it's similar. Nana Judy offers a blend of contemporary design and vintage edge within its streetwear range, similar to the Ed Hardy bold and youthful aesthetic.
Osaka label by architecture-trained designer Itaru Yonenaga, making roomy, unisex city clothing from matte technical polyester and double-cloth fabrics.
Why it's similar. No Control Air sits at the opposite pole, cutting roomy unisex Osaka city clothing from matte technical polyester, useful if you want Ed Hardy's volume without a single graphic.
Los Angeles gym-to-street apparel brand founded in 2014, known for bodybuilding-fit basics, monthly drops and licensed pop-culture capsules.
Why it's similar. YouthLA's licensed pop-culture capsules and bodybuilding-cut tees hit the same low price point and the same young male shopper Ed Hardy's graphic tees chased two decades earlier.
Tapout, Roaringwild, FUBU lead our ranking. Want the Ed Hardy look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.