disco
Looking to step up from Superdry? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Nigo's Tokyo label reworking vintage workwear and sportswear with mascot graphics, listed on the Tokyo Stock Exchange since November 2025.
Why it's similar. Similar in style and silhouette, with an emphasis on colorful palettes and premium quality materials.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Why it's similar. AllSaints opened in London in 1994, nine years before Superdry, and works the same washed-graphic-tee and outerwear formula, but swaps Osaka lettering for monochrome leather biker jackets.
Shanghai streetwear label founded in 2020 by Jackson Wang and Henry Cheung, known for minimalist monochrome essentials with signature eyelet detailing.
Why it's similar. Founded in Shanghai in 2020 by Jackson Wang, Team Wang builds the oversized hoodie-and-cargo core Superdry sells, stripped to monochrome minimalism with metal eyelet detail instead of Japanese graphics.
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British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
Why it's similar. Reiss, a 1971 London tailor now majority-owned by Next, occupies the smarter end of the British high street: wool coats and suiting rather than Superdry's embroidered hoodies and windcheaters.
Human Made, AllSaints, Team Wang lead our ranking. Looking to step up from Superdry? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.