78% matchMargaret Howell
Natural-fibre, relaxed shirting with quiet craft focus
Brand profile
11.11 / eleven eleven
New Delhi slow-fashion label making hand-spun kala cotton and khadi denim garments with natural dyes and artisan craft techniques.
New DelhiOrigin
Minimalist / ContemporaryStyle
$$$$Price
Similar to Margaret Howell, A Kind of Guise, Folk Clothing →
What to know about 11.11 / eleven eleven
Traced from seed to stitch
The label documents its whole chain: rain-fed kala cotton hand-spun in Gujarat, natural indigo dyed in Auroville, denim woven on hand looms.
Handwork explains the price
Hand painting, tie-dye and quilting are done by artisan groups across India, so cost sits in labour and process rather than branding.
Soft tailoring, earthy dye range
Silhouettes are relaxed and lightly structured, in the muted palette natural dyes produce — closer to quiet workwear than sharp minimalism.
Looks from 11.11 / eleven eleven
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Brand facts
11.11 / eleven eleven is a New Delhi slow-fashion label founded in 2009 by Shani Himanshu and Mia Morikawa under parent company CellDSGN. It builds garments "seed to stitch," using rain-fed kala cotton hand-spun in Gujarat, natural indigo dyed in Auroville, and hand-loomed khadi denim, plus hand painting, tie-dye and quilting by artisan groups across India. Collections favor relaxed, softly tailored silhouettes in earthy naturally dyed palettes. The brand runs its own Delhi retail space and sells through multi-brand stockists in the US, Japan, Europe and Asia.
- Founded
- 2009
- Origin
- New Delhi, India
- Price
- $$$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage
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