78% matchMargaret Howell
Natural-fibre, relaxed shirting with quiet craft focus
What changes: British mill fabrics and traditional tailoring rather than hand-loom and natural dyes
Brand profile
11.11 / eleven eleven
New Delhi slow-fashion label making hand-spun kala cotton and khadi denim garments with natural dyes and artisan craft techniques.
New DelhiOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like 11.11 / eleven eleven like Margaret Howell, A Kind of Guise, Folk Clothing →
What to know about 11.11 / eleven eleven
Traced from seed to stitch
The label documents its whole chain: rain-fed kala cotton hand-spun in Gujarat, natural indigo dyed in Auroville, denim woven on hand looms.
Handwork explains the price
Hand painting, tie-dye and quilting are done by artisan groups across India, so cost sits in labour and process rather than branding.
Soft tailoring, earthy dye range
Silhouettes are relaxed and lightly structured, in the muted palette natural dyes produce — closer to quiet workwear than sharp minimalism.
If you like 11.11 / eleven eleven
78% match
74% matchA Kind of Guise
Softly tailored travel pieces in artisanal woven cloths
What changes: European mills and sharper resort styling, no artisan supply chain
70% matchFolk Clothing
Muted earthy palettes with hand-detail and print quirk
What changes: Industrial production, lower price, more overtly designed prints
69% matchOliver Spencer
Unstructured jackets in textural indigo and natural cloth
What changes: British workwear-tailoring hybrid, no natural dyeing or khadi
Brand facts
11.11 / eleven eleven is a New Delhi slow-fashion label founded in 2009 by Shani Himanshu and Mia Morikawa under parent company CellDSGN. It builds garments "seed to stitch," using rain-fed kala cotton hand-spun in Gujarat, natural indigo dyed in Auroville, and hand-loomed khadi denim, plus hand painting, tie-dye and quilting by artisan groups across India. Collections favor relaxed, softly tailored silhouettes in earthy naturally dyed palettes. The brand runs its own Delhi retail space and sells through multi-brand stockists in the US, Japan, Europe and Asia.
- Founded
- 2009
- Origin
- New Delhi, India
- Price
- $$$$
- Typical prices
- Shirts $432–$524
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Workwear / Heritage