Asket

ASKET is a Stockholm direct-to-consumer label built around one permanent collection of wardrobe essentials: T-shirts, Oxford shirts, merino knitwear, denim, chinos and outerwear, released without seasonal drops. Co-founders August Bard Bringéus and Jakob Dworsky, who met at the Stockholm School of Economics, sell each style in an extended size grid spanning short, regular and long lengths. The brand publishes garment-level cost breakdowns and supply-chain traceability, offers repair and garment take-back, has expanded from menswear into womenswear, and sells through asket.com plus its own stores.