83% matchSunspel
Plain perfected basics with named UK factory
What changes: Narrower range, no cost-breakdown or extended sizing
Brand profile
Asket
ASKET is a Stockholm direct-to-consumer label selling one permanent, fully traceable collection of menswear and womenswear essentials in extended sizing.
StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
19 brands like Asket like Sunspel, Todd Shelton, Cos →
What to know about Asket
One permanent collection, no seasons
Asket sells a single ongoing range of essentials — T-shirts, Oxford shirts, merino knits, denim, chinos, outerwear — with no seasonal drops to chase.
Sizing goes short, regular, long
Every style comes in an extended grid with three length options, so fit is adjusted by torso and sleeve rather than by sizing up or down.
Costs and factories are published
The brand lists garment-level cost breakdowns and supply-chain traceability, and runs repair and take-back programmes alongside its direct-to-consumer pricing.
How Asket fits
Overall fit
true to size
ASKET is generally described as true to size with a clean, slightly tailored fit, and its extended length system helps taller and shorter shoppers avoid the usual compromise.
Tip: Order your usual size and use the short/regular/long length grid to dial in sleeve and body length.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular, slightly tapered Oxford | Stick to your usual size and pick the length that matches your torso. |
| Trousers & pants | true to size | regular chino fit | Take your usual size and select the length option for the right break. |
| Jeans & denim | true to size | regular to slim straight | Order your normal waist; denim may relax slightly with wear. |
| Jackets | true to size | regular, room for light layering | Stay with your usual size unless you plan heavy layering underneath. |
| T-shirts & graphic tees | true to size | slim-regular, structured | Take your normal size; size up only if you want a looser drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Asket
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74% matchCos
Cheaper high-street route to Scandi minimalism
What changes: Seasonal drops, more design-led shapes, less traceability
73% matchNN07
Softer, roomier Copenhagen take on the same staples
What changes: Seasonal collections and more relaxed, styled silhouettes
Asket fit questions
Does Asket run big or small?
Asket fits true to size. Order your usual size and use the short/regular/long length grid to dial in sleeve and body length. ASKET is generally described as true to size with a clean, slightly tailored fit, and its extended length system helps taller and shorter shoppers avoid the usual compromise.
How does Asket fit?
ASKET is generally described as true to size with a clean, slightly tailored fit, and its extended length system helps taller and shorter shoppers avoid the usual compromise. Overall shape: regular to slim, clean tailored.
How do Asket shirts & overshirts fit?
Asket shirts & overshirts fits true to size. Stick to your usual size and pick the length that matches your torso. Shape: regular, slightly tapered Oxford.
How do Asket trousers & pants fit?
Asket trousers & pants fits true to size. Take your usual size and select the length option for the right break. Shape: regular chino fit.
How do Asket jeans & denim fit?
Asket jeans & denim fits true to size. Order your normal waist; denim may relax slightly with wear. Shape: regular to slim straight.
Brand facts
ASKET is a Stockholm direct-to-consumer label built around one permanent collection of wardrobe essentials: T-shirts, Oxford shirts, merino knitwear, denim, chinos and outerwear, released without seasonal drops. Co-founders August Bard Bringéus and Jakob Dworsky, who met at the Stockholm School of Economics, sell each style in an extended size grid spanning short, regular and long lengths. The brand publishes garment-level cost breakdowns and supply-chain traceability, offers repair and garment take-back, has expanded from menswear into womenswear, and sells through asket.com plus its own stores.
- Founded
- 2015
- Origin
- Stockholm, Sweden
- Made in
- Europe
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury