Brands Like Asket

● Updated July 2026 · Ranked by our brand similarity data
A man wearing an Asket green jacket and blue pants

If you're a fan of Asket and its commitment to minimalist design and sustainable practices, you'll find several brands that resonate similarly. **Norse Projects**, with its Scandinavian roots and contemporary streetwear touches, provides a like-minded aesthetic, while **Cos** emphasizes modern basics that align with sustainable living. **Frank & Oak** also shares Asket's values and offers a wider range of stylish options for the eco-conscious consumer. Explore these brands like Asket to expand your minimalist wardrobe with quality, sustainable choices.

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A man wearing Those That Know riding high standard pack pocket tee – blue
#1

Those That Know

92% match
Minimalist$$$ · Similar priceLos Angeles, United States · est. 2021Made in Europe

Those That Know is renowned for its minimalist yet sophisticated designs, emphasizing high-quality fabrics and timeless silhouettes.

Why it's similar. Very closely aligned sustainability focus and minimalist style with Asket, sharing a mid-range segment and price. The silhouette and palette are highly similar.

A man wearing a plaid Todd Shelton button up with jeans
#2

Todd Shelton

90% match
Minimalist$$$$ · More premiumEast Rutherford, USA · est. 2002

Todd Shelton is known for their high-quality, American-made clothing that is designed for the modern man. Their minimalist aesthetic and focus on fit and comfort make them a go-to brand for those looking for timeless wardrobe staples.

Why it's similar. Matches Asket in style, fit, palette, and emphasis on basics. High quality and American-made similar to Asket's focus on conscious production.

A man wearing a long light brown trench coat with matching pants and Oatmeal Sweatshirt along with New Balance Dad Shoes
#3

Norse Projects

88% match
Minimalist$$ · CheaperCopenhagen, Denmark · est. 2004Made in Europe

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

Why it's similar. Both brands emphasize a minimalist aesthetic and focus on high-quality, sustainable materials.

A woman wearing ABRA blue spread collar minidress
#4

ABRA

88% match
Minimalist$$$$ · More premiumManila, Philippines · est. 2016Made in Asia

ABRA is renowned for its minimalist yet sophisticated designs that seamlessly blend comfort with style. The brand emphasizes sustainable practices, using eco-friendly materials to create timeless wardrobe staples.

Why it's similar. Shares similar style, silhouette, and commitment to sustainability with Asket. The focus on timeless designs overlaps well.

A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow
#5

Cos

87% match
Minimalist$$ · CheaperLondon, UK · est. 2007Made in Spain

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach.

Why it's similar. Cos shares a minimalist design ethos and a focus on sustainable fabrics, similar to Asket.

A man wearing a white button up and dress slacks by Selected Homme
#6

Selected Homme

86% match
Minimalist$$ · CheaperCopenhagen, Denmark · est. 1997Made in Asia

Selected Homme is a Scandinavian fashion brand that is known for its minimalist and modern designs. The brand offers a wide range of high-quality clothing for men, including tailored suits, casual wear, and accessories.

Why it's similar. Strong match in style, fit, palette, and materials. Origin and cultural positioning align closely with Scandinavian design values.

A man sitting down wearing a Theory outfit feating a navy blue sweater and grey pleated pants
#7

Theory

84% match
Minimalist$$$ · Similar priceNew York City, USA · est. 1997Made in China

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing at an affordable price point.

Why it's similar. Minimalist style and sustainability focus are key overlaps. Fits within Asket's pricing and segment.

A man wearing a RANRA Studio yellow jacket and blue pants
#8

RANRA Studio

82% match
Minimalist$$$ · Similar priceLondon, United Kingdom · est. 2022Made in Asia

RANRA Studio is a contemporary clothing brand that is known for its minimalist and functional designs. The brand focuses on creating versatile pieces that can be worn in various settings, from work to weekend outings.

Why it's similar. Very similar in style, silhouette, and focus on sustainability. The mid-range placement aligns well with Asket's market.

A man wearing a black Frank & Oak button up shirt with dark green pants and black boots
#9

Frank & Oak

80% match
Minimalist$$ · CheaperMontreal, Canada · est. 2012Made in Asia

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices.

Why it's similar. Frank & Oak mirrors the minimalist and sustainable approach that Asket is known for.

A man wearing a Nahmias black & white striped hoodie
#10

Nahmias

80% match
Minimalist$$$$ · More premiumAthens, Greece · est. 1994Made in Asia

Nahmias is a clothing brand known for its minimalist and timeless designs. Their pieces are made from high-quality materials and are designed to be versatile and long-lasting.

Why it's similar. Strong alignment with minimalist and timeless designs, using similar materials and fit.

A woman wearing Loulou Studio rona organic denim midi skirt
#11

Loulou Studio

$$$$ · More premiumParis, France · est. 2019Made in Italy, Mongolia

Loulou Studio is renowned for its minimalist yet sophisticated designs, emphasizing high-quality materials and timeless silhouettes.

A man wearing a Olive Everlane overshirt, a white beanie and khaki pants
#12

Everlane

$$ · CheaperSan Francisco · est. 2010Made in China

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors.

A woman wearing Gauge81 green asuka minidress
#13

Gauge81

$$$ · Similar priceAmsterdam, Netherlands · est. 2019Made in Europe

Gauge81 is renowned for its sleek, minimalist designs that effortlessly blend modern sophistication with a hint of '90s nostalgia.

A man wearing a United Arrows black long-sleeve and grey pants
#15

United Arrows

$$$ · Similar priceTokyo, Japan · est. 1989Made in Asia

United Arrows is a Japanese clothing brand known for its sophisticated and minimalist designs that blend traditional Japanese craftsmanship with modern fashion.

A man wearing a Saturdays NYC outfit featuring a short-sleeve button up and beige shorts
#16

Saturdays NYC

$$ · CheaperNew York City, USA · est. 2009Made in Asia

Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship.

A woman wearing GIA STUDIOS black v-neck minidress
#17

GIA STUDIOS

$$$ · Similar priceHo Chi Minh City, Vietnam · est. 2018

GIA STUDIOS is renowned for its minimalist aesthetic and sophisticated tailoring, often incorporating traditional Vietnamese craftsmanship into contemporary designs.

A man wearing a Alex Mill oliver green button up with a blue beanie and navy blue pants
#18

Alex Mill

$$$$ · More premiumNew York City, USA · est. 2012

Alex Mill is a NYC-based clothing brand known for its minamilist, versatile and timeless styles. Expect to find classic American pieces with a modern twist and high-quality materials.

A man wearing a brown A.P.C. outfit which includes shorts, a short-sleeve button up under a long-sleeve button up and a bag
#20

A.P.C.

$$$$ · More premiumParis, France · est. 1997Made in Portugal

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 22 at a glance
#BrandSimilarityBest forPrice
1Those That Know92%MinimalistSimilar
2Todd Shelton90%MinimalistMore premium
3Norse Projects88%MinimalistCheaper
4ABRA88%MinimalistMore premium
5Cos87%MinimalistCheaper
6Selected Homme86%MinimalistCheaper
7Theory84%MinimalistSimilar
8RANRA Studio82%MinimalistSimilar
9Frank & Oak80%MinimalistCheaper
10Nahmias80%MinimalistMore premium
11Loulou StudioMore premium
12EverlaneCheaper
13Gauge81Similar
14Todd SnyderMore premium
15United ArrowsSimilar
16Saturdays NYCCheaper
17GIA STUDIOSSimilar
18Alex MillMore premium
19Acne StudiosMore premium
20A.P.C.More premium
21Oliver SpencerSimilar
22Universal WorksCheaper
Common questions

Frequently Asked Questions

What brand is most similar to Asket?

Those That Know closely mirrors Asket with a 92% match due to its shared focus on minimalist style and sustainable fashion practices.

Cheaper alternatives to Asket

If you're looking for more affordable options, consider Those That Know and Norse Projects, both sitting in the $$-$$$ price tier, or Cos at $$. Each offers quality minimalist fashion with a focus on sustainability.

Is Those That Know better than Asket?

While Those That Know aligns closely with Asket in style and sustainability, decisions often depend on personal preferences for additional streetwear elements versus Asket's timeless simplicity.

What is Asket known for?

Asket is renowned for its timeless wardrobe essentials, high-quality craftsmanship, and dedication to sustainability, making pieces that last beyond seasonal trends.

Brands like Asket but more affordable

Frank & Oak and Everlane are great value options, both offering minimalist designs and sustainable practices within a low to mid-range pricing bracket.