82% matchOur Legacy
Custom-developed fabrics driving reworked staples
Brand profile
blurhms
Tokyo label by Keigo Murakami making considered, long-life Japanese basics in premium fabrics, with sister line blurhms ROOTSTOCK.
TokyoOrigin
Minimalist / ContemporaryStyle
$$$Price
Similar to Our Legacy, A.P.C., Nanamica →
What to know about blurhms
One designer, from yarn to fit
Keigo Murakami runs textile development through final silhouette himself, so the fabric decisions come before the shape rather than after it.
Built to outlast a season
The "Long Life Product" philosophy shows up as plain, relaxed daily wear: 13.5oz heavyweight denim, fleece separates and knitwear with no embellishment.
ROOTSTOCK is the second door
The sister line covers wardrobe foundations and outside projects, including sneakers with Reproduction of Found and a 2026 Joy Division graphic capsule.
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Brand facts
blurhms is a Tokyo-based label launched by designer Keigo Murakami, who oversees everything from textile development to final silhouette. The name blends "blur" and "hmm," signalling clothing that is deliberated over rather than trend-chased, built around a "Long Life Product" philosophy of durable, high-quality daily wear. Collections centre on relaxed, unembellished basics: heavyweight 13.5oz denim, fleece separates, knitwear and graphic tees. Sister line blurhms ROOTSTOCK handles wardrobe foundations and collaborations, including sneakers with Reproduction of Found and a 2026 Joy Division graphic capsule. Stocked internationally via Namu Shop, Wallace Mercantile and COVERCHORD.
- Founded
- 2012
- Origin
- Tokyo, Japan
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage
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