Brand profile
blurhms
Tokyo label by Keigo Murakami making considered, long-life Japanese basics in premium fabrics, with sister line blurhms ROOTSTOCK.
TokyoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
What to know about blurhms
One designer, from yarn to fit
Keigo Murakami runs textile development through final silhouette himself, so the fabric decisions come before the shape rather than after it.
Built to outlast a season
The "Long Life Product" philosophy shows up as plain, relaxed daily wear: 13.5oz heavyweight denim, fleece separates and knitwear with no embellishment.
ROOTSTOCK is the second door
The sister line covers wardrobe foundations and outside projects, including sneakers with Reproduction of Found and a 2026 Joy Division graphic capsule.
Looks from blurhms
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Shop blurhms
Shop all blurhms ↗Available atNamu Shop · HAVEN
If you like blurhms
82% matchOur Legacy
Custom-developed fabrics driving reworked staples
What changes: More fashion-forward, runway-facing silhouettes
78% matchA.P.C.
Understated long-life essentials, raw denim core
What changes: French minimalism, slimmer and more uniform-like
75% matchNanamica
Tokyo restraint with technical outdoor construction
What changes: GORE-TEX performance focus over soft jersey and knit
72% matchA Kind of Guise
Relaxed volumes in specialist mills' fabrics
What changes: More tailoring and travel-referencing prints
Brand facts
blurhms is a Tokyo-based label launched by designer Keigo Murakami, who oversees everything from textile development to final silhouette. The name blends "blur" and "hmm," signalling clothing that is deliberated over rather than trend-chased, built around a "Long Life Product" philosophy of durable, high-quality daily wear. Collections centre on relaxed, unembellished basics: heavyweight 13.5oz denim, fleece separates, knitwear and graphic tees. Sister line blurhms ROOTSTOCK handles wardrobe foundations and collaborations, including sneakers with Reproduction of Found and a 2026 Joy Division graphic capsule. Stocked internationally via Namu Shop, Wallace Mercantile and COVERCHORD.
- Founded
- 2012
- Origin
- Tokyo, Japan
- Price
- $$$
- Typical prices
- Shirts $233–$315
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Workwear / Heritage