Brand profile
COOR
Seoul contemporary label founded in 2017, making minimalist outerwear-led menswear and womenswear now sold globally through SSENSE.
4 brands like COOR like stein, Auralee, NN07 →



What to know about COOR
COOR is a Seoul-based contemporary label founded in 2017, its name short for "Common Origins." The brand builds collections around outerwear, pairing clean lines, understated silhouettes and considered tailoring with versatile everyday staples for men and women. It grew through South Korea's Musinsa platform, receiving production funding and management support before expanding into department stores, Tokyo pop-ups and international wholesale. SSENSE currently carries roughly 100 pieces spanning jackets, coats, knitwear and trousers, priced in the contemporary designer range. The company remains independently operated with no reported ownership change.
Looks from COOR
Shop COOR →Shop COOR
Shop all COOR ↗Available atSSENSE
If you like COOR
84% matchstein
Genderless minimal tailoring in odd Japanese fabrics
What changes: More conceptual, higher price and narrower range
80% matchAuralee
Softer, fabric-led Tokyo take on quiet staples
What changes: Pricier, knit/fabric-driven rather than outerwear-first
75% matchNN07
Scandinavian version of relaxed minimal staples
What changes: Less outerwear focus, more casual basics
74% matchNorse Projects
Clean Nordic outerwear with a streetwear edge
What changes: More technical fabrics and street references
Brand facts
- Founded
- 2017
- Origin
- Seoul, South Korea
- Price
- $$$
- Typical prices
- Jackets $394–$661 · Trousers $181–$201 · Shirts $139–$219
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury



