89% matchFree People
Both brands embrace a bohemian style characterized by colorful designs and relaxed fits.

Farm Rio makes print-led womenswear rooted in carioca beach culture: maxi and midi dresses, cotton co-ords, crochet, swim and accessories in tropical florals, fruit and animal motifs, with around 700 new prints developed yearly by an in-house collective of Brazilian creatives. Kátia Barros and Marcello Bastos founded it in 1997 at an independent Rio fashion market; it now runs over 100 Brazilian stores plus international retail. Parent Grupo Soma merged with Arezzo&Co in August 2024 to form Azzas 2154, which is backing Farm Rio's global expansion.
89% matchBoth brands embrace a bohemian style characterized by colorful designs and relaxed fits.
87% matchSimilar to Farm RIO, Show Me Your Mumu offers playful, bohemian-inspired clothing that features bright colors and flowy silhouettes.
87% matchBoth brands share a bohemian style ethos with colorful palettes and relaxed, fluid silhouettes. Materials and price segments are also closely aligned.
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