74% matchNanamica
Function-first technical utility, quietly engineered
What changes: Apparel and outerwear rather than upcycled bags
Brand profile
FREITAG
Swiss cult bag brand making one-of-a-kind messengers and backpacks from used truck tarpaulins, inner tubes and seatbelts.
ZurichOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like FREITAG like Nanamica, Norse Projects, A.P.C. →
What to know about FREITAG
Every bag is one of one
Bags are cut from used truck tarpaulins, so the graphics, colours and wear marks on each piece are whatever the tarp already carried.
Salvaged parts, not new materials
Tarp panels are finished with bicycle inner tubes and seatbelt webbing, the same construction logic the brothers started with in 1993.
More than bags now
The line runs past 50 models from backpacks to phone sleeves, plus F-ABRIC, a compostable apparel range in hemp, flax and modal.
If you like FREITAG
74% match
72% matchNorse Projects
Northern-European utility with a design-studio rigour
What changes: Full clothing range, virgin fabrics not reclaimed
68% matchA.P.C.
Buy-once permanence and understated leather goods
What changes: French wardrobe brand, no recycled-material story
64% matchA-COLD-WALL
Brutalist industrial materials pushed into product design
What changes: Runway fashion pricing and conceptual styling
Brand facts
FREITAG is a Zurich bag label founded in 1993 by graphic-designer brothers Markus and Daniel Freitag, who cut used truck tarpaulins into messenger bags finished with bicycle inner tubes and seatbelt webbing. Every piece is a one-off defined by the tarp's existing graphics and wear. The range now spans more than 50 models, including backpacks, totes, wallets and phone sleeves, alongside the compostable F-ABRIC apparel line in hemp, flax and modal. The founders still fully own the company, which sells through its own stores, retail partners and freitag.ch.
- Founded
- 1993
- Origin
- Zurich, Switzerland
- Price
- $$$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Streetwear