Herschel Supply Co.
Herschel Supply Co. designs backpacks, duffels, totes, hip packs and travel luggage from Vancouver, taking its name from Herschel, Saskatchewan, where three generations of the Cormack family grew up. Signature styles include the Little America mountaineering-style backpack and the Novel duffel, both finished with the brand's striped cotton lining. The range extends into apparel, headwear and kids' gear. Founders Jamie and Lyndon Cormack returned to direct leadership after CEO Jon Hoerauf departed in 2023, with the business refocusing on direct-to-consumer selling. Investors include Alliance Consumer Growth and Eurazeo.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular to relaxed, casual streetwear cut | regular | Stick with your usual size; size up one if you layer over a hoodie-friendly base. | low |
| Jackets | slightly large | relaxed, outdoor-influenced with room for layers | regular to slightly long | Most people can take their usual size, but size down if you want a trimmer silhouette without heavy layering underneath. | low |
| T-shirts & graphic tees | true to size | regular, lightly relaxed through the body | regular | Order your normal tee size unless you prefer a deliberately boxy drape, in which case go up one. | low |
Does Herschel Supply Co. run big or small?
Herschel Supply Co. fits true to size. Take your usual size; consider sizing up only if you want room for layering under outerwear. Herschel is best known for bags, and its smaller apparel line is generally reported to fit close to standard North American sizing with a regular, casual cut rather than anything notably slim or oversized.
How does Herschel Supply Co. fit?
Herschel is best known for bags, and its smaller apparel line is generally reported to fit close to standard North American sizing with a regular, casual cut rather than anything notably slim or oversized. Overall shape: regular to slightly relaxed, casual outdoor-leaning cuts.
How do Herschel Supply Co. hoodies & sweatshirts fit?
Herschel Supply Co. hoodies & sweatshirts fits true to size. Stick with your usual size; size up one if you layer over a hoodie-friendly base. Shape: regular to relaxed, casual streetwear cut.
How do Herschel Supply Co. jackets fit?
Herschel Supply Co. jackets fits slightly large. Most people can take their usual size, but size down if you want a trimmer silhouette without heavy layering underneath. Shape: relaxed, outdoor-influenced with room for layers.
How do Herschel Supply Co. t-shirts & graphic tees fit?
Herschel Supply Co. t-shirts & graphic tees fits true to size. Order your normal tee size unless you prefer a deliberately boxy drape, in which case go up one. Shape: regular, lightly relaxed through the body.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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