Herschel Supply Co. stormed on the scene in 2010 as a Canadian brand known for its trendy, functional backpacks. Some of the brands on the list that are similar to Herschel in terms of the types of products they produce are Jansport, Burton, and Fjallraven. These brands are also known for their trendy, functional backpacks and accessories, and often have a somewhat outdoorsy or adventure-oriented aesthetic. Other brands on the list, such as Filson, United by Blue, and The North Face, are known for their high-quality, durable outdoor gear, but may not necessarily be known for the same kind of trendy, fashionable styles as Herschel.
We'll dive deep into the 12 backpack brands like Herschel but first, a high-level overview.
The 12 Brands Most Similar to Herschel:
Jansport is an American brand known for its functional, affordable backpacks. Expect a durable product with clean enough design at a low price point.
Filson is an American brand known for its high-quality, durable clothing and accessories for outdoor activities. Included in that line is a great range of bags, you can expect a higher bar for style, quality and utility and a price point to match.
TImbuk2 in American brand known for its functional, customizable bags and accessories. Expect a modern, clean and minimalist and one of our fav bag brands for overall value.
Topo Designs is an American brand known for its stylish, functional backpacks and outdoor gear. Expect a colorful prints and ethically-made, sustainable materials.
Fjallraven is a Swedish brand known for its high-quality, classic-design and simple style and functional bags. You can expect high-value return with Fjallraven bags.
Porter Yoshida is a Japanese brand known for its high-quality, fashionable bags and accessories. “Mochi wa mochiya” is an old Japanese proverb. Literally, it translates to “for rice cakes, go to a rice cake maker.” This foundational mantra of Porter rings so very true with their offering.
The North Face is an American brand known for its high-quality, durable outdoor gear and apparel. While their bags also reflect the above, you'll also get more technical features at an accessible price point along with a wide range of bag styles and sizes. Find more brands like The North Face here.
CÔTE&CIEL is a French brand known for its trendy, functional backpacks and accessories. Their design is modern, and minimal with a futuristic tone to each release.
Eastpak is an American brand known for its wide range of functional, affordable backpacks and luggage. Expect good value and clean enough design with Eastpak.
United by Blue is an American brand known for eco-friendly materials paired with playful looks and styles.
Burton is an American brand known for its trendy, functional snowboarding gear and apparel. You'll find a line of bags in a range of styles from daily to travel (including larger format luggage).
Dakine an American brand known for its functional, durable outdoor gear and apparel. They have a wide range of bags that aren't necessarily the most style but still hold good value and utility at the price point.