When it comes to elevating your everyday carry, backpacks blend functionality with style in a truly unique way. Designed for adventure and daily use alike, these bags come in an array of materials, from durable canvas to sleek nylon, complemented by thoughtfully crafted silhouettes that range from minimalist to rugged. Whether you’re commuting to work, hitting the trails, or traveling the globe, the right backpack not only carries your essentials but also enhances your overall look with its modern fit and aesthetic.

Brands like Jansport, Db Journey, Filson Bags, and Timbuk2 encapsulate this spirit perfectly. Each offers distinctive designs that reflect a commitment to craftsmanship and an attitude of exploration. With their diverse styles and innovative features, they cater to those who value both practicality and a refined sense of fashion. Dive into our curated list to discover even more backpacks that resonate with the timeless appeal of Herschel.

How We Rank
Price
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Jansport

Size Guide
$
Low
$ (Low)
Functional
Origin
Seattle, USA
Made in
China
Founded
1967

Jansport is an American brand known for its functional, affordable backpacks. Expect a durable product with clean enough design at a low price point.

$$-$$$
Med-High
$$-$$$ (Med-High)
Functional
Contemporary
Origin
Oslo, Norway
Made in
Asia
Founded
2012
Db is a Scandinavian travel gear brand offering sleek, functional luggage and backpacks designed for modern creatives and travelers, with a focus on durability and modular design.

Filson - Bags

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Premium
Origin
Seattle, USA
Made in
China
Founded
1897

Filson is an American brand known for its high-quality, durable clothing and accessories for outdoor activities. Included in that line is a great range of bags, you can expect a higher bar for style, quality and utility and a price point to match.

Timbuk2

Size Guide
$$
Med
$$ (Med)
Style
Technical
Origin
San Francisco, USA
Made in
Vietnam
Founded
1989

TImbuk2 in American brand known for its functional, customizable bags and accessories. Expect a modern, clean and minimalist and one of our fav bag brands for overall  value.

Topo Designs

Size Guide
$$
Med
$$ (Med)
Ethical
Sustainable
Origin
Denver, USA
Made in
China
Founded
2008

Topo Designs is an American brand known for its stylish, functional backpacks and outdoor gear. Expect a colorful prints and ethically-made, sustainable materials.

Fjallraven - Bags

Size Guide
$$
Med
$$ (Med)
Functional
Origin
Örnsköldsvik, Sweden
Made in
Vietnam
Founded
1960

Fjallraven is a Swedish brand known for its high-quality, classic-design and simple style and functional bags. You can expect high-value return with Fjallraven bags.

$$$$
Very High
$$$$ (Very High)
Premium
Stylish
Origin
Tokyo, Japan
Made in
Japan
Founded
1935

Porter Yoshida is a Japanese brand known for its high-quality, fashionable bags and accessories. “Mochi wa mochiya” is an old Japanese proverb. Literally, it translates to “for rice cakes, go to a rice cake maker.” This foundational mantra of Porter rings so very true with their offering.

The North Face - Bags

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Functional
Technical
Origin
San Francisco, USA
Made in
China
Founded
1968

The North Face is an American brand known for its high-quality, durable outdoor gear and apparel. While their bags also reflect the above, you'll also get more technical features at an accessible price point along with a wide range of bag styles and sizes. Find more brands like The North Face here.

CÔTE&CIEL

Size Guide
$$$
High
$$$ (High)
Modern
Premium
Origin
Paris, France
Made in
France
Founded
2008

CÔTE&CIEL is a French brand known for its trendy, functional backpacks and accessories. Their design is modern, and minimal with a futuristic tone to each release.

Eastpak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Origin
Boston, USA
Made in
China
Founded
1952

Eastpak is an American brand known for its wide range of functional, affordable backpacks and luggage. Expect good value and clean enough design with Eastpak.

United by Blue

Size Guide
$$
Med
$$ (Med)
Ethical
Sustainable
Origin
Philadelphia, USA
Made in
China
Founded
2010

United by Blue is an American brand known for eco-friendly materials paired with playful looks and styles.

$$
Med
$$ (Med)
Snowboard
Origin
Vermont, USA
Made in
China
Founded
1977

Burton is an American brand known for its trendy, functional snowboarding gear and apparel. You'll find a line of bags in a range of styles from daily to travel (including larger format luggage).

$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Utilitarian
Origin
Hawaii, United States
Made in
China
Founded
1979

Dakine an American brand known for its functional, durable outdoor gear and apparel. They have a wide range of bags that aren't necessarily the most style but still hold good value and utility at the price point.

13 Backpack Brands Similar to Herschel

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

Love brands like Herschel? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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