#1
Jansport
American backpack label owned by VF Corporation, known for cheap, durable school packs such as the SuperBreak, Big Student and Right Pack.
Brands Like Herschel Supply Co.
Ranked by brand similarity
Herschel Supply Co. stormed on the scene in 2010 as a Canadian brand known for its trendy, functional backpacks. Some of the brands on the list that are similar to Herschel in terms of the types of products they produce are Jansport, Burton, and Fjallraven. These brands are also known for their trendy, functional backpacks and accessories, and often have a somewhat outdoorsy or adventure-oriented aesthetic. Other brands on the list, such as Filson, United by Blue, and The North Face, are known for their high-quality, durable outdoor gear, but may not necessarily be known for the same kind of trendy, fashionable styles as Herschel.
#2
Db
Norwegian travel gear brand, founded by freeskier Jon Olsson, making padded ski bags, roller luggage and backpacks for sport-minded travelers.
#3
Filson - Bags
Seattle outfitter since 1897, making waxed Tin Cloth and Rugged Twill canvas bags with leather trim and lifetime guarantees.
#4
Timbuk2
American bag maker founded in 1989, known for customisable messenger bags, backpacks and durable, utilitarian urban-cycling design.
#5
Topo Designs
Denver-based outdoor and travel brand making colorblocked nylon backpacks, bags and apparel with a 1970s-inspired, city-to-trail aesthetic.
#6
Fjallraven - Bags
Swedish outdoor label founded in 1960, best known for the boxy Kånken daypack and waxed G-1000 packs and jackets.
#7
Porter
Porter is Yoshida & Co.'s flagship Japanese label, making nylon and canvas bags, backpacks and wallets domestically since 1962.
#8
The North Face - Bags
American outdoor brand, VF Corp-owned since 2000, whose bags span Base Camp duffels, Borealis daypacks and technical luggage.
#9
CÔTE&CIEL
Paris bag label making asymmetric, sculptural backpacks and laptop carriers in technical and recycled nylons.
#10
Eastpak
American bag brand founded in Boston in 1952, best known for the Padded Pak'r nylon backpack and 30-year-warranty luggage.
#11
United by Blue
Philadelphia B Corp making bags and outdoor apparel from sustainable materials, removing a pound of waterway trash for every product sold.
#12
Burton
Family-owned Vermont snowboard company making boards, Step On bindings, outerwear and a bag line from daypacks to roller luggage.
#13
Dakine
American action-sports brand founded in Hawaii in 1979, making durable backpacks, travel bags, gloves and outerwear for surf, snow and bike.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →