A man wearing a striped Howlin wool sweater, a navy blue overcoat and red pants

Howlin

$$$
StyleWorkwear / HeritageUrban prep / IvyMinimalist / Contemporary
Known forSweaters & knitwear
Origin · Antwerp, BelgiumMade in · United KingdomFounded · 2009

Howlin' by Morrison is an Antwerp knitwear label run by two brothers who grew up in the family knitwear business, Morrison, started by their parents. The range centres on Shetland-style crewnecks, brushed mohair and lambswool sweaters, cardigans, beanies, scarves and socks in saturated colours and heathered marls, with folk and music-culture references throughout. Production stays with family-run mills and factories in Scotland, Ireland and Belgium. Knitted polos, woven shirts and light outerwear fill out collections sold through SSENSE and specialist menswear retailers.

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How Howlin fits
CategoryRunsShapeLengthSize adviceConfidence
Shirts & overshirtsslightly largerelaxed, soft-shouldered; knitted polos are boxier stillregularUsual size works for a casual drape; size down if you prefer a neater silhouette.low
Jacketsslightly largerelaxed overshirt/chore-style cut built to go over knitwearregularStay true to size if you plan to layer a thick sweater underneath, otherwise size down.low
T-shirts & graphic teesslightly largeboxy with a wide body and dropped-ish shoulderregular to slightly shortConsider one size down if you dislike a boxy tee.low
Does Howlin run big or small?

Howlin fits slightly large. Take your usual size for the intended relaxed look, or size down one if you want a trimmer, closer knit fit. Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee.

How does Howlin fit?

Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee. Overall shape: relaxed, boxy through the body with a fairly wide chest.

How do Howlin shirts & overshirts fit?

Howlin shirts & overshirts fits slightly large. Usual size works for a casual drape; size down if you prefer a neater silhouette. Shape: relaxed, soft-shouldered; knitted polos are boxier still.

How do Howlin jackets fit?

Howlin jackets fits slightly large. Stay true to size if you plan to layer a thick sweater underneath, otherwise size down. Shape: relaxed overshirt/chore-style cut built to go over knitwear.

How do Howlin t-shirts & graphic tees fit?

Howlin t-shirts & graphic tees fits slightly large. Consider one size down if you dislike a boxy tee. Shape: boxy with a wide body and dropped-ish shoulder.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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