Brand profile

Howlin

Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.

AntwerpOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price

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A man wearing a striped Howlin wool sweater, a navy blue overcoat and red pantsHowlin — ' Boxy Paradise NevermindHowlin — ' Boxy Paradise Purple Dreams

What to know about Howlin

Howlin' by Morrison is an Antwerp knitwear label run by two brothers who grew up in the family knitwear business, Morrison, started by their parents. The range centres on Shetland-style crewnecks, brushed mohair and lambswool sweaters, cardigans, beanies, scarves and socks in saturated colours and heathered marls, with folk and music-culture references throughout. Production stays with family-run mills and factories in Scotland, Ireland and Belgium. Knitted polos, woven shirts and light outerwear fill out collections sold through SSENSE and specialist menswear retailers.

The pieces that define Howlin

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Boxy Paradise Knit Polo

The boxy, short-sleeve knitted polo is Howlin's most recognisable summer knit, showing off the brand's saturated colour palette and Scottish/Irish mill knitwear in a relaxed silhouette.

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Bass Culture Mesh Polo

An open-mesh knit polo named for the label's dub and music-culture obsessions, it captures Howlin's habit of turning record-shop references into wearable knitwear.

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Future is Mixed Up Scarf

Howlin's scarves are pure house style — brushed lambswool and mohair in heathered, folk-inflected colour blocks, made on the same family mills as its sweaters.

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Available atLost & Found · Cultizm

How Howlin fits

Overall fit

slightly large

Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee.

Tip: Take your usual size for the intended relaxed look, or size down one if you want a trimmer, closer knit fit.

boxyrelaxed fitsize down for slimmerroomy chestlong sleeves

Medium confidence · based on 9 sources

By category

CategoryRunsShapeSize advice
Jacketsslightly largerelaxed overshirt/chore-style cut built to go over knitwearStay true to size if you plan to layer a thick sweater underneath, otherwise size down.
Shirts & overshirtsslightly largerelaxed, soft-shouldered; knitted polos are boxier stillUsual size works for a casual drape; size down if you prefer a neater silhouette.
T-shirts & graphic teesslightly largeboxy with a wide body and dropped-ish shoulderConsider one size down if you dislike a boxy tee.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Howlin fit questions

Does Howlin run big or small?

Howlin fits slightly large. Take your usual size for the intended relaxed look, or size down one if you want a trimmer, closer knit fit. Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee.

How does Howlin fit?

Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee. Overall shape: relaxed, boxy through the body with a fairly wide chest.

How do Howlin jackets fit?

Howlin jackets fits slightly large. Stay true to size if you plan to layer a thick sweater underneath, otherwise size down. Shape: relaxed overshirt/chore-style cut built to go over knitwear.

How do Howlin shirts & overshirts fit?

Howlin shirts & overshirts fits slightly large. Usual size works for a casual drape; size down if you prefer a neater silhouette. Shape: relaxed, soft-shouldered; knitted polos are boxier still.

How do Howlin t-shirts & graphic tees fit?

Howlin t-shirts & graphic tees fits slightly large. Consider one size down if you dislike a boxy tee. Shape: boxy with a wide body and dropped-ish shoulder.

Brand facts

Founded
2009
Origin
Antwerp, Belgium
Made in
United Kingdom
Price
$$$
Typical prices
Accessories $81–$123 · Caps hats $81–$81
Focus
Unisex
Styles
Workwear / Heritage, Urban prep / Ivy, Minimalist / Contemporary

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