90% matchDrake's
Both brands share a luxurious approach to their designs, focusing on high-quality materials and craftsmanship.

Howlin' by Morrison is an Antwerp knitwear label run by two brothers who grew up in the family knitwear business, Morrison, started by their parents. The range centres on Shetland-style crewnecks, brushed mohair and lambswool sweaters, cardigans, beanies, scarves and socks in saturated colours and heathered marls, with folk and music-culture references throughout. Production stays with family-run mills and factories in Scotland, Ireland and Belgium. Knitted polos, woven shirts and light outerwear fill out collections sold through SSENSE and specialist menswear retailers.
90% matchBoth brands share a luxurious approach to their designs, focusing on high-quality materials and craftsmanship.
89% matchBoth focus heavily on colorful knitwear and luxury style, sharing a strong emphasis on traditional craftsmanship paired with modern design.
85% matchBoth brands emphasize knitwear, use luxury materials, and maintain a premium market positioning.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | slightly large | relaxed, soft-shouldered; knitted polos are boxier still | regular | Usual size works for a casual drape; size down if you prefer a neater silhouette. | low |
| Jackets | slightly large | relaxed overshirt/chore-style cut built to go over knitwear | regular | Stay true to size if you plan to layer a thick sweater underneath, otherwise size down. | low |
| T-shirts & graphic tees | slightly large | boxy with a wide body and dropped-ish shoulder | regular to slightly short | Consider one size down if you dislike a boxy tee. | low |
Howlin fits slightly large. Take your usual size for the intended relaxed look, or size down one if you want a trimmer, closer knit fit. Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee.
Most people find Howlin' knitwear runs a touch generous and boxy for the labelled size — comfortable and roomy rather than fitted, with enough room to layer over a shirt or tee. Overall shape: relaxed, boxy through the body with a fairly wide chest.
Howlin shirts & overshirts fits slightly large. Usual size works for a casual drape; size down if you prefer a neater silhouette. Shape: relaxed, soft-shouldered; knitted polos are boxier still.
Howlin jackets fits slightly large. Stay true to size if you plan to layer a thick sweater underneath, otherwise size down. Shape: relaxed overshirt/chore-style cut built to go over knitwear.
Howlin t-shirts & graphic tees fits slightly large. Consider one size down if you dislike a boxy tee. Shape: boxy with a wide body and dropped-ish shoulder.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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