Brand profile

Indi + Ash

Brooklyn menswear label making handwoven, plant-dyed natural-fiber clothing with artisan partners in India.

BrooklynOrigin
Workwear / HeritageStyle
$$$Price

Similar to Margaret Howell, Oliver Spencer, A Kind of Guise

A man wearing a navy Indi + Ash wool chore jacket and matching trousers with a knit beanie

What to know about Indi + Ash

Plant and mineral dyes only

Cloth is handwoven or shuttle-loomed from 100% natural fibers, with yarns dyed in indigo, madder root, flowers and iron rather than synthetic colorants.

Made by named artisan partners

Production runs through direct partnerships in India on fair-wage terms, with many garments sewn start to finish by a single tailor.

Ralph Lauren training, workwear shapes

Founder Matt Aprile came from Ralph Lauren, and the shirts, jackets and trousers land between heritage workwear and plainer contemporary cuts at $198–$228.

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Brand facts

Indi + Ash is a Brooklyn-based menswear label founded in 2016 by Matt Aprile, a former Ralph Lauren designer. The brand builds shirts, jackets and trousers from 100% natural fibers, using handwoven and shuttle-loom cloth with yarns dyed in indigo, madder root, flowers and iron. Production runs through direct artisan partnerships in India, with fair-wage compensation and reinvestment in local communities. Garments are often sewn start-to-finish by a single tailor. Shirts sit near $198 and trousers near $228, sold direct and through specialist stockists including Standard & Strange, Franklin & Poe and Blue Beach Denim.

Founded
2016
Origin
Brooklyn, United States
Price
$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary

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