Brand profile
Indi + Ash
Brooklyn menswear label making handwoven, plant-dyed natural-fiber clothing with artisan partners in India.
BrooklynOrigin
MenswearFocus
Workwear / HeritageStyle
$$$Price
4 brands like Indi + Ash like Margaret Howell, Oliver Spencer, A Kind of Guise →
What to know about Indi + Ash
Plant and mineral dyes only
Cloth is handwoven or shuttle-loomed from 100% natural fibers, with yarns dyed in indigo, madder root, flowers and iron rather than synthetic colorants.
Made by named artisan partners
Production runs through direct partnerships in India on fair-wage terms, with many garments sewn start to finish by a single tailor.
Ralph Lauren training, workwear shapes
Founder Matt Aprile came from Ralph Lauren, and the shirts, jackets and trousers land between heritage workwear and plainer contemporary cuts at $198–$228.
Looks from Indi + Ash
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Available atFranklin and Poe
If you like Indi + Ash
80% matchMargaret Howell
Natural-fiber shirting and easy tailoring, mill-sourced
What changes: British mills and formal tailoring heritage rather than Indian handloom
78% matchOliver Spencer
Relaxed unstructured jackets in textured natural cloth
What changes: British fabric sourcing and broader suiting range
76% matchA Kind of Guise
Artisan-sourced cloth and hand-dye stories, softer cuts
What changes: More travel/luxury leaning with technical and Alpine references
72% matchFolk
Muted, detail-driven cloth with hand-finished feel
What changes: Design-led British range at lower price, less artisan traceability
Brand facts
Indi + Ash is a Brooklyn-based menswear label founded in 2016 by Matt Aprile, a former Ralph Lauren designer. The brand builds shirts, jackets and trousers from 100% natural fibers, using handwoven and shuttle-loom cloth with yarns dyed in indigo, madder root, flowers and iron. Production runs through direct artisan partnerships in India, with fair-wage compensation and reinvestment in local communities. Garments are often sewn start-to-finish by a single tailor. Shirts sit near $198 and trousers near $228, sold direct and through specialist stockists including Standard & Strange, Franklin & Poe and Blue Beach Denim.
- Founded
- 2016
- Origin
- Brooklyn, United States
- Price
- $$$
- Typical prices
- Shirts $218–$248 · Trousers $238–$249 · Jackets $278–$315
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary