Brand profile

Les Deux

Copenhagen menswear label blending preppy staples with retro streetwear, known for monogram sweats at accessible-premium prices.

CopenhagenOrigin
Urban prep / IvyStyle
$$Price

Similar to Aimé Leon Dore, Maison Kitsuné, Tommy Hilfiger

A burgundy pinstriped Les Deux long-sleeve knit polo with a white contrast collar

What to know about Les Deux

Preppy staples cut with streetwear

The label's founding idea is duality: oxford shirts and knitwear sit alongside track jackets, logo tees and monogram sweatshirts in the same range.

Priced between Carhartt WIP and Norse Projects

It occupies the mid tier gap between workwear-streetwear and Scandinavian minimalism, so expect accessible pricing rather than premium Danish design rates.

Still founder-led and expanding

Privately held under CEO Kristoffer Haapanen and brand director Andreas von der Heide, the brand reported 13 percent revenue growth in 2025 and opened a Paris flagship that November.

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Brand facts

Les Deux is a Copenhagen menswear label founded in 2011 on the idea of duality, blending American preppy staples with retro streetwear. Its range centers on monogram sweatshirts, oxford shirts, knitwear, track jackets and logo tees, priced between Carhartt WIP and Norse Projects. The privately held company stays founder-led under CEO Kristoffer Haapanen and brand director Andreas von der Heide, reported 13 percent revenue growth in 2025, opened a Paris flagship that November, and funds basketball courts and refugee schooling through its Legacy program.

Founded
2011
Origin
Copenhagen, Denmark
Price
$$
Facts checked
August 2026
Styles
Urban prep / Ivy, Streetwear

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