Brand profile
Les Deux
Copenhagen menswear label blending preppy staples with retro streetwear, known for monogram sweats at accessible-premium prices.
CopenhagenOrigin
MenswearFocus
Urban prep / IvyStyle
$$Price
4 brands like Les Deux like Aimé Leon Dore, Maison Kitsuné, Tommy Hilfiger →
What to know about Les Deux
Les Deux is a Copenhagen menswear label founded in 2011 on the idea of duality, blending American preppy staples with retro streetwear. Its range centers on monogram sweatshirts, oxford shirts, knitwear, track jackets and logo tees, priced between Carhartt WIP and Norse Projects. The privately held company stays founder-led under CEO Kristoffer Haapanen and brand director Andreas von der Heide, reported 13 percent revenue growth in 2025, opened a Paris flagship that November, and funds basketball courts and refugee schooling through its Legacy program.
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If you like Les Deux
80% matchAimé Leon Dore
Same prep-meets-90s-streetwear blend, elevated
What changes: Higher price, drop-driven hype and sneaker collabs
78% matchMaison Kitsuné
Logo-driven staples with café-and-music brand world
What changes: Pricier, more Parisian-Japanese minimal than retro sporty
74% matchTommy Hilfiger
The American preppy source code, big-logo version
What changes: Global mass-market scale, far broader range
72% matchLacoste
Crocodile-logo polos over the same tennis-prep base
What changes: Sports heritage house, less streetwear graphic
Brand facts
- Founded
- 2011
- Origin
- Copenhagen, Denmark
- Price
- $$
- Typical prices
- Shirts $165–$169 · T-shirts $65–$79 · Jackets $235–$359
- Focus
- Menswear
- Styles
- Urban prep / Ivy, Streetwear