82% matchMISBHV
Eastern European rave graphics at the same luxury tier
What changes: Techno/post-Soviet mood and more womenswear-led than logo tees
Brand profile
Marcelo Burlon County of Milan
Milan streetwear label founded in 2012 on graphic tees with Patagonian and Mapuche imagery, now designed in-house under New Guards Group.
MilanOrigin
MenswearFocus
StreetwearStyle
$$$Price
4 brands like Marcelo Burlon County of Milan like MISBHV, Represent, Warren Lotas →
What to know about Marcelo Burlon County of Milan
Graphic tees came first
It began in 2012 as a printed T-shirt project, and jersey graphics — Patagonian and Mapuche motifs, snakes, wings, religious imagery — remain the core.
Same owner as Off-White
The label sits inside New Guards Group alongside Off-White and Palm Angels, a platform that passed to Coupang when it took over Farfetch in January 2024.
No longer its founder's label
DJ and party promoter Marcelo Burlon stepped down as creative director in 2024; an in-house team now designs the jersey, outerwear, denim, sneakers and accessories.
How Marcelo Burlon County of Milan fits
Overall fit
slightly small
Sized to Italian streetwear proportions, so pieces typically feel about half to a full size smaller than comparable US labels, with tees and jackets the tightest offenders and hoodies the most forgiving.
Tip: Take your usual size only if you like a close fit — most shoppers report going up one size, especially in tees and outerwear.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly small | relaxed streetwear cut, roomier than the tees but not truly oversized | Stay true to size for a normal fit, or go up one if you layer or want the loose look the lookbooks show. |
| Shirts & overshirts | slightly small | slim to regular, some boxier camp-collar and bowling styles | Size up if you prefer any room, as the tailored-collar shirts follow Italian slim proportions. |
| Trousers & pants | slightly small | slim to regular track and cargo shapes | Consider going up a size if you're between sizes or have athletic thighs. |
| Jackets | runs small | trim Italian outerwear cut through the shoulders and sleeves | Size up one, particularly in bombers and puffers if you plan to wear a hoodie underneath. |
| T-shirts & graphic tees | runs small | slim to regular, boxier on the intentionally oversized graphic drops | Size up one — the standard graphic tees are the most commonly returned item for being tight across the chest and shoulders. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Marcelo Burlon County of Milan
82% match
80% matchRepresent
Elevated graphic jersey with a European luxury price tag
What changes: Gym/athletic 247 line and cleaner, less print-heavy graphics
74% matchWarren Lotas
Hand-drawn skull graphics on heavyweight hype tees
What changes: Smaller drop-based US label, no full ready-to-wear range
72% matchPURPLE BRAND
Denim-first take on the same flashy logo streetwear
What changes: Built around distressed jeans rather than print-led tops
Marcelo Burlon County of Milan fit questions
Does Marcelo Burlon County of Milan run big or small?
Marcelo Burlon County of Milan fits slightly small. Take your usual size only if you like a close fit — most shoppers report going up one size, especially in tees and outerwear. Sized to Italian streetwear proportions, so pieces typically feel about half to a full size smaller than comparable US labels, with tees and jackets the tightest offenders and hoodies the most forgiving.
How does Marcelo Burlon County of Milan fit?
Sized to Italian streetwear proportions, so pieces typically feel about half to a full size smaller than comparable US labels, with tees and jackets the tightest offenders and hoodies the most forgiving. Overall shape: generally slim-to-regular streetwear cut, with newer graphic tees and hoodies drifting boxier.
How do Marcelo Burlon County of Milan hoodies & sweatshirts fit?
Marcelo Burlon County of Milan hoodies & sweatshirts fits slightly small. Stay true to size for a normal fit, or go up one if you layer or want the loose look the lookbooks show. Shape: relaxed streetwear cut, roomier than the tees but not truly oversized.
How do Marcelo Burlon County of Milan shirts & overshirts fit?
Marcelo Burlon County of Milan shirts & overshirts fits slightly small. Size up if you prefer any room, as the tailored-collar shirts follow Italian slim proportions. Shape: slim to regular, some boxier camp-collar and bowling styles.
How do Marcelo Burlon County of Milan trousers & pants fit?
Marcelo Burlon County of Milan trousers & pants fits slightly small. Consider going up a size if you're between sizes or have athletic thighs. Shape: slim to regular track and cargo shapes.
Brand facts
Marcelo Burlon County of Milan is a Milan label founded in 2012 by Argentine-Italian DJ, stylist and party promoter Marcelo Burlon, starting as a graphic T-shirt project drawing on Patagonian and Mapuche imagery, snakes, wings and religious motifs. It sits inside New Guards Group, the Off-White and Palm Angels platform that passed to South Korean e-commerce group Coupang when it rescued Farfetch in January 2024. Burlon stepped down as creative director in 2024 and the in-house team now handles design. Collections cover printed jersey, outerwear, denim, sneakers and accessories.
- Founded
- 2012
- Origin
- Milan, Italy
- Made in
- Italy
- Price
- $$$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Punk / Grunge / Goth