90% matchAMIRI
Hand-distressed denim with rap-cosign pedigree, luxury tier
What changes: Significantly higher price and full runway/leather range
Brand profile
PURPLE BRAND
Canadian-founded denim label known for distressed, bleached and patchwork jeans, streetwear apparel and a newly launched leather sneaker line.
VancouverOrigin
MenswearFocus
StreetwearStyle
$$$Price
What to know about PURPLE BRAND
Purple Brand is a denim-led label founded in 2017 by Luke Cosby and Rob Lo, built to sit between designer denim and contemporary pricing. Jeans anchor the line: distressed and bleached washes, patchwork and coated finishes, flared and straight fits, shown with graphic tees, hoodies and outerwear. Rappers including Kid Cudi, Gunna, Polo G and The Kid Laroi drove its early following. The label recently entered footwear with a tennis-inspired calfskin sneaker in four colorways, developed over roughly two and a half years.
How PURPLE BRAND fits
Overall fit
true to size
Most shoppers find Purple Brand jeans fit true to their labeled size, though leg shape varies widely across skinny, straight and flared cuts.
Tip: Order your usual denim waist; check the specific fit name (skinny vs flare) for leg shape.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jeans & denim | true to size | ranges from slim/skinny to relaxed and flared | Take your normal waist size and pick the named fit for the leg silhouette you want. |
| T-shirts & graphic tees | slightly large | relaxed, slightly boxy streetwear cut | Consider sizing down if you want a fitted look rather than an oversized drape. |
| Hoodies & sweatshirts | slightly large | relaxed streetwear fit | Size down for a trimmer fit or keep true to size for a relaxed streetwear look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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PURPLE BRAND fit questions
Does PURPLE BRAND run big or small?
PURPLE BRAND fits true to size. Order your usual denim waist; check the specific fit name (skinny vs flare) for leg shape. Most shoppers find Purple Brand jeans fit true to their labeled size, though leg shape varies widely across skinny, straight and flared cuts.
How does PURPLE BRAND fit?
Most shoppers find Purple Brand jeans fit true to their labeled size, though leg shape varies widely across skinny, straight and flared cuts. Overall shape: slim to slightly relaxed depending on cut.
How do PURPLE BRAND jeans & denim fit?
PURPLE BRAND jeans & denim fits true to size. Take your normal waist size and pick the named fit for the leg silhouette you want. Shape: ranges from slim/skinny to relaxed and flared.
How do PURPLE BRAND t-shirts & graphic tees fit?
PURPLE BRAND t-shirts & graphic tees fits slightly large. Consider sizing down if you want a fitted look rather than an oversized drape. Shape: relaxed, slightly boxy streetwear cut.
How do PURPLE BRAND hoodies & sweatshirts fit?
PURPLE BRAND hoodies & sweatshirts fits slightly large. Size down for a trimmer fit or keep true to size for a relaxed streetwear look. Shape: relaxed streetwear fit.
Brand facts
- Founded
- 2017
- Origin
- Vancouver, Canada
- Made in
- Asia
- Price
- $$$
- Focus
- Menswear
- Styles
- Streetwear, Y2K, Punk / Grunge / Goth