Brand profile
N!CE
Tokyo appointment-only shop and minimalist in-house label from TTT MSW designer Shota Tamada, making clean Japanese wardrobe staples.
4 brands like N!CE like Norse Projects, A.P.C., Reigning Champ →



What to know about N!CE
N!CE is a Tokyo label and retail concept created by Shota Tamada, the Bunka Fashion College-trained designer behind TTT MSW. It launched alongside N!ce shop, an appointment-only store in Minato Ward whose address is disclosed only after booking, opened after TTT MSW wound down its Japanese wholesale accounts. The in-house line covers minimalist Japanese staples: clean-cut sweatshirts, knits, polos, striped tees, chinos, embroidered caps and flip flops, with subtle logo detailing. Sold direct in Tokyo and internationally through END., including exclusives.
Looks from N!CE
Shop N!CE →Shop N!CE
Shop all N!CE ↗Available atEND.
If you like N!CE
80% matchNorse Projects
Clean elevated basics with subtle branding
What changes: Scandinavian workwear and technical fabrics rather than Japanese cut-and-sew
75% matchA.P.C.
Understated long-life staples, no loud logos
What changes: Denim-anchored French wardrobe at higher prices
72% matchReigning Champ
Logo-light heavyweight sweats and jersey done plainly
What changes: Pure athletic-wear focus, no design-led range
70% matchMaison Kitsuné
Franco-Japanese take on lightly branded wardrobe pieces
What changes: Fox-logo driven and far wider retail distribution
Brand facts
- Founded
- 2024
- Origin
- Tokyo, Japan
- Price
- $$
- Typical prices
- T-shirts $115–$130
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Streetwear



