Brand profile
N!CE
Tokyo appointment-only shop and minimalist in-house label from TTT MSW designer Shota Tamada, making clean Japanese wardrobe staples.
Similar to Norse Projects, A.P.C., Reigning Champ →



What to know about N!CE
The designer behind TTT MSW
Shota Tamada, Bunka Fashion College-trained, started N!CE in 2024 after TTT MSW wound down its Japanese wholesale accounts.
The shop is appointment-only
N!ce shop sits in Tokyo's Minato Ward and shares its address only once you've booked a slot, so the label is largely sold direct.
Plain staples, quiet logos
The in-house line covers sweatshirts, knits, polos, striped tees, chinos, caps and flip flops with subtle logo detailing; END. carries it abroad, including exclusives.
Looks from N!CE
Shop N!CE →
Men's Embroidered Logo T-Shirt in Grey, Size X-Large$71
Men's Double Pleat Belted Trousers in Light Beige, Size Medium$199
Men's Embroidered Logo T-Shirt in White, Size Medium$55
Men's POLARTEC® Fleece Jacket in Black, Size Medium$236
Men's Logo Long Sleeve T-Shirt in Charcoal Grey, Size Medium$59
Men's Double Pleat Belted Trousers in Black, Size Large$199Shop N!CE
Shop all N!CE ↗Available atEND.
If you like N!CE
80% matchNorse Projects
Clean elevated basics with subtle branding
75% match
72% matchReigning Champ
Logo-light heavyweight sweats and jersey done plainly
70% matchMaison Kitsuné
Franco-Japanese take on lightly branded wardrobe pieces
Keep exploring
Brand facts
N!CE is a Tokyo label and retail concept created by Shota Tamada, the Bunka Fashion College-trained designer behind TTT MSW. It launched alongside N!ce shop, an appointment-only store in Minato Ward whose address is disclosed only after booking, opened after TTT MSW wound down its Japanese wholesale accounts. The in-house line covers minimalist Japanese staples: clean-cut sweatshirts, knits, polos, striped tees, chinos, embroidered caps and flip flops, with subtle logo detailing. Sold direct in Tokyo and internationally through END., including exclusives.
- Founded
- 2024
- Origin
- Tokyo, Japan
- Price
- $$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear
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