Brand profile

N!CE

Tokyo appointment-only shop and minimalist in-house label from TTT MSW designer Shota Tamada, making clean Japanese wardrobe staples.

TokyoOrigin
Minimalist / ContemporaryStyle
$$Price

Similar to Norse Projects, A.P.C., Reigning Champ

Black N!CE wide-leg belted trousers on a plain white backgroundN!CE — Men's Logo Long Sleeve T-Shirt in White, Size LargeN!CE — Men's Embroidered Logo Knit Cardigan in Navy, Size Medium

What to know about N!CE

The designer behind TTT MSW

Shota Tamada, Bunka Fashion College-trained, started N!CE in 2024 after TTT MSW wound down its Japanese wholesale accounts.

The shop is appointment-only

N!ce shop sits in Tokyo's Minato Ward and shares its address only once you've booked a slot, so the label is largely sold direct.

Plain staples, quiet logos

The in-house line covers sweatshirts, knits, polos, striped tees, chinos, caps and flip flops with subtle logo detailing; END. carries it abroad, including exclusives.

Looks from N!CE

Shop N!CE
N!CE
$130$5955% off
END.
Shop at END.
N!CE
$209$9455% off
END.
Shop at END.
N!CE
$199$9055% off
END.
Shop at END.
N!CE
$199$9055% off
END.
Shop at END.
11 discounted49% typical markdown55% deepest markdown1 retailerSee all of today's deals →

Available atEND.

If you like N!CE

Keep exploring

Brand facts

N!CE is a Tokyo label and retail concept created by Shota Tamada, the Bunka Fashion College-trained designer behind TTT MSW. It launched alongside N!ce shop, an appointment-only store in Minato Ward whose address is disclosed only after booking, opened after TTT MSW wound down its Japanese wholesale accounts. The in-house line covers minimalist Japanese staples: clean-cut sweatshirts, knits, polos, striped tees, chinos, embroidered caps and flip flops, with subtle logo detailing. Sold direct in Tokyo and internationally through END., including exclusives.

Founded
2024
Origin
Tokyo, Japan
Price
$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Streetwear

Help us with N!CE fit

We don't have a fit consensus for N!CE yet. Bought something? Add your fit below — it helps the next shopper.