Brand profile

ASICS

Japanese performance running brand from Kobe, known for GEL cushioning and archive Sportstyle sneakers like the Gel-1130 and Gel-Kayano 14.

KobeOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

20 brands like ASICS like Onitsuka Tiger, New Balance, Mizuno →

A man wearing blue asics running shoesASICS — Gel-Kinetic Fluent White/Independence BlueASICS — Pink & Off-White Gel-NYC 2.0 Sneakers

What to know about ASICS

Running tech drives the whole line

The core is performance running: GEL cushioning and FF Blast foams across the Gel-Kayano, Gel-Nimbus, Novablast and Superblast, plus carbon-plated Metaspeed racers.

The archive feeds the street side

A separate Sportstyle division reissues older running shapes like the Gel-1130, Gel-Kayano 14 and GT-2160, and runs design projects with Kiko Kostadinov and Cecilie Bahnsen.

Onitsuka Tiger is a different label

The company began in Kobe in 1949 as Onitsuka Shokai and took the ASICS name in 1977; Onitsuka Tiger now runs separately as its heritage line.

Known forSneakersRunningFootwear

The pieces that define ASICS

Shop ASICS →

Gel-1130

The archive runner that turned ASICS Sportstyle into a streetwear staple, all mesh, suede and visible GEL.

Explore Gel-1130 →
ASICS — Gel-Nimbus

Gel-Nimbus

ASICS' flagship cushioned road runner, whose 10.1 reissue carries the brand's GEL technology into everyday wear.

1 live now · from $137

Explore Gel-Nimbus →
ASICS — Kiko Kostadinov US7-S Gel-Kinetic Fluent

Kiko Kostadinov US7-S Gel-Kinetic Fluent

The long-running Kiko Kostadinov collaboration that reframed ASICS as a technical design house.

4 live now · from $119

Explore Kiko Kostadinov →
ASICS
$168$11929% off
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How ASICS fits

Overall fit

true to size

Most wearers find ASICS true to size, with performance running models offering a secure midfoot and roomy forefoot, while reissued Sportstyle silhouettes can feel a touch narrow and low-volume.

Tip: Order your normal running shoe size; consider a half size up for toe room on longer runs or if between sizes.

true to sizesecure heelroomy toe box on runnersSportstyle runs slightly narrowhalf size up for wide feet

High confidence · based on 40 sources

By category

CategoryRunsShapeSize advice
T-shirts & graphic teesslightly smallslim to regular athletic, closer through chest and sleeve on performance tees; lifestyle/Sportstyle tees sit a bit more relaxedTake your usual size for a training fit, or size up if you want the tee to skim rather than cling.
Trousers & pantstrue to sizetapered track and training pants with an athletic seat and thighStick with your normal waist size but check inseam, as many styles run long and may need hemming.
Sneakerstrue to sizestandard width with a comfortable toe box on running models; Sportstyle reissues like the Gel-1130 and GT-2160 run slightly narrow and low-volumeStick with your usual sneaker size; go up a half size if you have wide feet or want extra toe room, and note wide (2E/4E) widths exist on many performance runners.
Hoodies & sweatshirtsslightly smallregular athletic, not especially boxySize up if you plan to layer or prefer a roomier streetwear silhouette.
Jacketsslightly smalltrim, running-oriented cut with limited room over layersConsider sizing up if you will wear a midlayer underneath.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

ASICS fit questions

Does ASICS run big or small?

ASICS fits true to size. Order your normal running shoe size; consider a half size up for toe room on longer runs or if between sizes. Most wearers find ASICS true to size, with performance running models offering a secure midfoot and roomy forefoot, while reissued Sportstyle silhouettes can feel a touch narrow and low-volume.

How does ASICS fit?

Most wearers find ASICS true to size, with performance running models offering a secure midfoot and roomy forefoot, while reissued Sportstyle silhouettes can feel a touch narrow and low-volume. Overall shape: medium width with a moderate toe box, some lifestyle models run slightly narrow.

How do ASICS t-shirts & graphic tees fit?

ASICS t-shirts & graphic tees fits slightly small. Take your usual size for a training fit, or size up if you want the tee to skim rather than cling. Shape: slim to regular athletic, closer through chest and sleeve on performance tees; lifestyle/Sportstyle tees sit a bit more relaxed.

How do ASICS trousers & pants fit?

ASICS trousers & pants fits true to size. Stick with your normal waist size but check inseam, as many styles run long and may need hemming. Shape: tapered track and training pants with an athletic seat and thigh.

How do ASICS sneakers fit?

ASICS sneakers fits true to size. Stick with your usual sneaker size; go up a half size if you have wide feet or want extra toe room, and note wide (2E/4E) widths exist on many performance runners. Shape: standard width with a comfortable toe box on running models; Sportstyle reissues like the Gel-1130 and GT-2160 run slightly narrow and low-volume.

Brand facts

ASICS is a publicly traded Japanese sportswear company (Tokyo: 7936) founded in Kobe in 1949 by Kihachiro Onitsuka as Onitsuka Shokai, renamed ASICS in 1977 after a three-way merger. It builds performance running footwear around GEL cushioning and FF Blast foams, including the Gel-Kayano, Gel-Nimbus, Novablast, Superblast and carbon-plated Metaspeed racers. Its Sportstyle division reissues archive silhouettes such as the Gel-1130, Gel-Kayano 14 and GT-2160 for the streetwear market, working with designers including Kiko Kostadinov and Cecilie Bahnsen. Onitsuka Tiger operates as a separate heritage label.

Founded
1949
Origin
Kobe, Japan
Made in
Vietnam, Indonesia, China, Cambodia
Price
$$
Typical prices
Footwear $110–$153 · Sneakers $120–$177
Focus
Unisex
Facts checked
September 2026
Styles
Athleisure / Sportswear, Streetwear, Gorpcore / Outdoor

ASICS is featured in

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