This page is for runners and sneaker shoppers looking for alternatives to ASICS — either a different cushioning feel underfoot or the same archive-runner look for casual wear. The closest performance swaps are HOKA, Brooks, Mizuno and On; for the Gel-1130 / Gel-Kayano 14 side of ASICS, look to New Balance, Onitsuka Tiger (ASICS' own heritage label) and Puma. Most sit in the same mid-tier price band, so the choice comes down to ride and fit rather than budget.
French-born, Deckers-owned running brand known for maximalist, heavily cushioned shoes like the Clifton, Bondi and Speedgoat.
Why it's similar. Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities.
Direct-to-consumer men's training apparel brand known for its performance shorts, technical tees and a deliberately narrow, durability-focused product line.
Why it's similar. Ten Thousand emphasizes performance and durability in its athletic wear, aligning closely with ASICS' commitment to high-quality materials and functional design. Both brands cater to active individuals with a focus on comfort.
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
Why it's similar. On blends a technical outdoor style with performance-oriented products, much like ASICS.
Osaka sportswear and equipment maker founded in 1906, known for Wave-cushioned running shoes, baseball gloves and archive-driven Sportstyle sneakers.
Why it's similar. Mizuno is similar to ASICS in its focus on performance and high-quality athletic apparel, particularly in running. Both brands share a commitment to advanced fabric technology and comfort.
Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.
Why it's similar. Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Like ASICS' apparel side, Lululemon builds around proprietary performance fabrics (Luon, Nulu, Swift) and covers running and training, at a similar mid-tier price.
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
Why it's similar. Puma pairs Nitro-foam performance runners with retro lifestyle silhouettes like the Suede and Palermo — the same performance-plus-archive split as ASICS Sportstyle, at slightly lower prices.
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. The largest direct competitor to ASICS in performance running, with the Pegasus franchise as its daily-trainer answer to the Gel-Nimbus, plus a huge lifestyle sneaker range.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Why it's similar. Reebok covers the same retro-sneaker and training ground as ASICS Sportstyle via Club C, Classic Leather and Nano trainers, at a lower price tier under Authentic Brands Group ownership.
Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
Why it's similar. The closest Western parallel to ASICS: Fresh Foam and FuelCell performance running alongside archive lifestyle runners like the 990, 574 and 2002R that scratch the same Gel-1130 itch.
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
Why it's similar. A performance-first sportswear brand spanning training and running, with HeatGear compression layers competing directly with ASICS' technical apparel at a lower price point.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Why it's similar. Runs the same dual model as ASICS — Ultraboost and performance running on one side, Samba, Gazelle and Superstar archive sneakers on the other — in the same mid price tier.
Japanese heritage sneaker and lifestyle label owned by Asics, best known for the retro Mexico 66 trainer.
Why it's similar. ASICS' own heritage label, founded in the same Kobe workshop in 1949, offering the low-profile retro trainers (Mexico 66, Serrano) that echo ASICS Sportstyle reissues.
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Why it's similar. A lower-priced casual alternative for the lifestyle half of ASICS — Old Skool and Sk8-Hi in suede and canvas — though vulcanised skate soles, not running cushioning.
Italian-founded, Korean-owned sportswear brand known for retro tennis styling, bold logos and chunky sneakers like the Disruptor II.
Why it's similar. Another heritage sports label mining its own archive, with chunky retro sneakers like the Disruptor II and Echappe covering similar streetwear ground to ASICS Sportstyle at lower prices.
American sneaker brand behind the Chuck Taylor All Star, Nike-owned since 2003 and currently working through a steep multi-year sales decline.
Why it's similar. A heritage sneaker brand for the casual end of the ASICS wardrobe, built on the Chuck Taylor and Chuck 70 rather than performance running tech.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Italian sportswear label founded in 1966, known for colour-blocked tennis track tops and terrace-casual style, now owned by South Korea's F&F.
American running brand known for Zero Drop platforms and wide FootShape toe boxes across road, trail and hiking shoes.
Why it's similar. American running brand known for Zero Drop platforms and wide FootShape toe boxes across road, trail and hiking shoes.
American running brand owned by Wolverine World Wide, known for PWRRUN-cushioned performance shoes and Originals reissues of its 1980s runners.
Why it's similar. Like ASICS, Saucony pairs mid-priced cushioned performance runners — Endorphin, Triumph, Ride — with an Originals line reissuing 1980s archive models such as the Jazz and Shadow 5000.
French outdoor brand from Annecy known for ski and trail-running gear, whose XT-6 and Speedcross shoes became gorpcore streetwear staples.
Why it's similar. Salomon matches ASICS as a running specialist mining its own catalogue for fashion, swapping GEL road silhouettes for Gore-Tex trail models like the XT-6 and Sense Ride.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Hoka One One | 85% | Athleisure | More premium |
| 2 | Ten Thousand | 84% | Athleisure | Similar |
| 3 | On | 82% | Outdoor / Technical | More premium |
| 4 | Mizuno | 81% | Athleisure | Similar |
| 5 | Brooks | 80% | Athleisure | More premium |
| 6 | Lululemon | — | More premium | |
| 7 | Puma | — | More premium | |
| 8 | Nike | — | Similar | |
| 9 | Reebok | — | More premium | |
| 10 | New Balance | — | Similar | |
| 11 | Under Armour | — | More premium | |
| 12 | Adidas | — | Similar | |
| 13 | Onitsuka Tiger | — | Similar | |
| 14 | VANS | — | Similar | |
| 15 | Fila | — | Similar | |
| 16 | Converse | — | Similar | |
| 17 | Vuori | — | Similar | |
| 18 | Sergio Tacchini | — | Similar | |
| 19 | Altra | — | Similar | |
| 20 | Saucony | — | Similar | |
| 21 | Salomon | — | Similar |