#1
Onitsuka Tiger
Japanese heritage sneaker and lifestyle label owned by Asics, best known for the retro Mexico 66 trainer.
What changes. No performance running tech; fashion-only archive silhouettes
20 Brands like Asics
Ranked by brand similarityWe compared 20 brands like ASICS, the closest alternatives on fit, price and aesthetic — skewing more premium (8 of 20), led by Onitsuka Tiger and New Balance.
If you're in the market for brands like ASICS, you're in luck! ASICS has some fantastic competitors that offer a similar blend of style, function, and performance. Brands like Hoka One One, known for its exceptional cushioning, and On, with its premium outdoor-focused designs, provide excellent alternatives. Additionally, Brooks delivers innovative running solutions. Each of these brands offers unique features while remaining in the athleisure and performance space that ASICS champions.
#2
New Balance
Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
What changes. Bigger lifestyle/collab presence and US-made premium tier
#3
Mizuno
Osaka sportswear and equipment maker founded in 1906, known for Wave-cushioned running shoes, baseball gloves and archive-driven Sportstyle sneakers.
Why it's similar. Mizuno is similar to ASICS in its focus on performance and high-quality athletic apparel, particularly in running. Both brands share a commitment to advanced fabric technology and comfort.
What changes. Smaller sportstyle push, heavy team-sport equipment side
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#4
Saucony
American running brand owned by Wolverine World Wide, known for PWRRUN-cushioned performance shoes and Originals reissues of its 1980s runners.
Why it's similar. Like ASICS, Saucony pairs mid-priced cushioned performance runners — Endorphin, Triumph, Ride — with an Originals line reissuing 1980s archive models such as the Jazz and Shadow 5000.
What changes. American, narrower archive catalogue
#5
HOKA
Deckers-owned running brand whose maximalist-cushioned Clifton, Bondi and Speedgoat shoes crossed over from ultrarunning into everyday wear.
Why it's similar. Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities.
What changes. No heritage back catalogue; newer brand
#6
Ten Thousand
Direct-to-consumer men's training apparel brand known for its performance shorts, technical tees and a deliberately narrow, durability-focused product line.
Why it's similar. Ten Thousand emphasizes performance and durability in its athletic wear, aligning closely with ASICS' commitment to high-quality materials and functional design. Both brands cater to active individuals with a focus on comfort.
#7
On
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
Why it's similar. On blends a technical outdoor style with performance-oriented products, much like ASICS.
What changes. Premium price, minimal retro, athleisure positioning
#8
Brooks
Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.
Why it's similar. Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners.
What changes. Almost no lifestyle or streetwear presence
#9
Lululemon
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Vancouver's Lululemon reached running from the studio rather than the track, but Align and Swift fabrics compete directly with the apparel side of the ASICS business.
#10
Puma
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
Why it's similar. Rudolf Dassler's Herzogenaurach company covers football, running and motorsport like ASICS, though its lifestyle business now leans harder on Suede and Speedcat retros.
#11
ASSOS
Swiss cycling apparel specialist making technical bib shorts, jerseys, skinsuits and foul-weather kit from Ticino since 1976.
Why it's similar. Both brands offer high-performance apparel with a technical focus, ensuring comfort and support for active pursuits. The materials used are similarly advanced to cater to the performance-oriented consumer.
#12
Nike
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. Bill Bowerman was a track coach before Blue Ribbon Sports became Nike, giving it the same running-first origin ASICS traces to Kihachiro Onitsuka's Kobe workshop.
#13
Reebok
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Why it's similar. Descended from an 1895 Bolton running-shoe firm, Reebok now sits with Authentic Brands Group and leans on Club C classics more than on cushioning technology.
#14
Under Armour
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
#15
Adidas
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
#16
VANS
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
#17
Fila
Italian-founded, Korean-owned sportswear brand known for retro tennis styling, bold logos and chunky sneakers like the Disruptor II.
#18
Converse
American sneaker brand behind the Chuck Taylor All Star, Nike-owned since 2003 and currently working through a steep multi-year sales decline.
#19
Altra
American running brand known for Zero Drop platforms and wide FootShape toe boxes across road, trail and hiking shoes.
Why it's similar. American running brand known for Zero Drop platforms and wide FootShape toe boxes across road, trail and hiking shoes.
#20
Salomon
French outdoor brand from Annecy known for ski and trail-running gear, whose XT-6 and Speedcross shoes became gorpcore streetwear staples.
Why it's similar. Salomon matches ASICS as a running specialist mining its own catalogue for fashion, swapping GEL road silhouettes for Gore-Tex trail models like the XT-6 and Sense Ride.
What changes. Outdoor/ski roots rather than road running
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
Compare all 20 at a glance
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Onitsuka Tiger | Similar | |
| 2 | New Balance | Similar | |
| 3 | Mizuno | Athleisure | Similar |
| 4 | Saucony | Similar | |
| 5 | HOKA | Athleisure | More premium |
| 6 | Ten Thousand | Athleisure | Similar |
| 7 | On | Outdoor / Technical | More premium |
| 8 | Brooks | Athleisure | More premium |
| 9 | Lululemon | Studio crossover | More premium |
| 10 | Puma | Retro lifestyle | More premium |
| 11 | ASSOS | Athleisure | More premium |
| 12 | Nike | Racing pedigree | Similar |
| 13 | Reebok | Classic leathers | More premium |
| 14 | Under Armour | More premium | |
| 15 | Adidas | Similar | |
| 16 | VANS | Similar | |
| 17 | Fila | Similar | |
| 18 | Converse | Similar | |
| 19 | Altra | Similar | |
| 20 | Salomon | Similar |
Common questions
Frequently Asked Questions
What brand is most similar to Asics?
Hoka One One ranks as the closest match, particularly because of its focus on cushioning and running performance, similar to Asics’ athletic expertise.
Cheaper alternatives to Asics
Ten Thousand, Mizuno, and Brooks are all mid-range brands that offer similar quality at a potentially lower cost, ensuring functional and durable athletic wear.
Is Hoka One One better than Asics?
Hoka One One excels in providing maximized cushioning, which might be preferable for long-distance runners, while Asics offers a broader range of athletic-focused products.
What is Asics known for?
Asics is best known for its high-performance running shoes and athletic wear, focusing on innovation, quality, and comfort that appeals to runners and fitness enthusiasts.
Brands like Asics but more affordable
Consider Ten Thousand, Mizuno, and New Balance for great value options. These brands offer performance-focused products within a mid-range price segment.
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