discoWe compared 20 brands similar to ASICS on fit, price and aesthetic — skewing more premium (8 of 20), led by Hoka One One and Ten Thousand.
If you're in the market for brands like ASICS, you're in luck! ASICS has some fantastic competitors that offer a similar blend of style, function, and performance. Brands like Hoka One One, known for its exceptional cushioning, and On, with its premium outdoor-focused designs, provide excellent alternatives. Additionally, Brooks delivers innovative running solutions. Each of these brands offers unique features while remaining in the athleisure and performance space that ASICS champions.
French-born, Deckers-owned running brand known for maximalist, heavily cushioned shoes like the Clifton, Bondi and Speedgoat.
Why it's similar. Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities.
What changes. No heritage back catalogue; newer brand
Direct-to-consumer men's training apparel brand known for its performance shorts, technical tees and a deliberately narrow, durability-focused product line.
Why it's similar. Ten Thousand emphasizes performance and durability in its athletic wear, aligning closely with ASICS' commitment to high-quality materials and functional design. Both brands cater to active individuals with a focus on comfort.
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
Why it's similar. On blends a technical outdoor style with performance-oriented products, much like ASICS.
What changes. Premium price, minimal retro, athleisure positioning
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Osaka sportswear and equipment maker founded in 1906, known for Wave-cushioned running shoes, baseball gloves and archive-driven Sportstyle sneakers.
Why it's similar. Mizuno is similar to ASICS in its focus on performance and high-quality athletic apparel, particularly in running. Both brands share a commitment to advanced fabric technology and comfort.
What changes. Smaller sportstyle push, heavy team-sport equipment side
Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.
Why it's similar. Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners.
What changes. Almost no lifestyle or streetwear presence
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Vancouver's Lululemon reached running from the studio rather than the track, but Align and Swift fabrics compete directly with the apparel side of the ASICS business.
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
Why it's similar. Rudolf Dassler's Herzogenaurach company covers football, running and motorsport like ASICS, though its lifestyle business now leans harder on Suede and Speedcat retros.
Swiss cycling apparel specialist making technical bib shorts, jerseys, skinsuits and foul-weather kit from Ticino since 1976.
Why it's similar. Both brands offer high-performance apparel with a technical focus, ensuring comfort and support for active pursuits. The materials used are similarly advanced to cater to the performance-oriented consumer.
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. Bill Bowerman was a track coach before Blue Ribbon Sports became Nike, giving it the same running-first origin ASICS traces to Kihachiro Onitsuka's Kobe workshop.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Why it's similar. Descended from an 1895 Bolton running-shoe firm, Reebok now sits with Authentic Brands Group and leans on Club C classics more than on cushioning technology.
Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
What changes. Bigger lifestyle/collab presence and US-made premium tier
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Japanese heritage sneaker and lifestyle label owned by Asics, best known for the retro Mexico 66 trainer.
What changes. No performance running tech; fashion-only archive silhouettes
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Italian-founded, Korean-owned sportswear brand known for retro tennis styling, bold logos and chunky sneakers like the Disruptor II.
American sneaker brand behind the Chuck Taylor All Star, Nike-owned since 2003 and currently working through a steep multi-year sales decline.
American running brand known for Zero Drop platforms and wide FootShape toe boxes across road, trail and hiking shoes.
Why it's similar. American running brand known for Zero Drop platforms and wide FootShape toe boxes across road, trail and hiking shoes.
American running brand owned by Wolverine World Wide, known for PWRRUN-cushioned performance shoes and Originals reissues of its 1980s runners.
Why it's similar. Like ASICS, Saucony pairs mid-priced cushioned performance runners — Endorphin, Triumph, Ride — with an Originals line reissuing 1980s archive models such as the Jazz and Shadow 5000.
What changes. American, narrower archive catalogue
French outdoor brand from Annecy known for ski and trail-running gear, whose XT-6 and Speedcross shoes became gorpcore streetwear staples.
Why it's similar. Salomon matches ASICS as a running specialist mining its own catalogue for fashion, swapping GEL road silhouettes for Gore-Tex trail models like the XT-6 and Sense Ride.
What changes. Outdoor/ski roots rather than road running
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Hoka One One | 85% | Athleisure | More premium |
| 2 | Ten Thousand | 84% | Athleisure | Similar |
| 3 | On | 82% | Outdoor / Technical | More premium |
| 4 | Mizuno | 81% | Athleisure | Similar |
| 5 | Brooks | 80% | Athleisure | More premium |
| 6 | Lululemon | 79% | Studio crossover | More premium |
| 7 | Puma | 77% | Retro lifestyle | More premium |
| 8 | ASSOS | 75% | Athleisure | More premium |
| 9 | Nike | 74% | Racing pedigree | Similar |
| 10 | Reebok | 73% | Classic leathers | More premium |
| 11 | New Balance | — | Similar | |
| 12 | Under Armour | — | More premium | |
| 13 | Adidas | — | Similar | |
| 14 | Onitsuka Tiger | — | Similar | |
| 15 | VANS | — | Similar | |
| 16 | Fila | — | Similar | |
| 17 | Converse | — | Similar | |
| 18 | Altra | — | Similar | |
| 19 | Saucony | — | Similar | |
| 20 | Salomon | — | Similar |
Hoka One One ranks as the closest match at 85%, particularly because of its focus on cushioning and running performance, similar to Asics’ athletic expertise.
Ten Thousand, Mizuno, and Brooks are all mid-range brands that offer similar quality at a potentially lower cost, ensuring functional and durable athletic wear.
Hoka One One excels in providing maximized cushioning, which might be preferable for long-distance runners, while Asics offers a broader range of athletic-focused products.
Asics is best known for its high-performance running shoes and athletic wear, focusing on innovation, quality, and comfort that appeals to runners and fitness enthusiasts.
Consider Ten Thousand, Mizuno, and New Balance for great value options. These brands offer performance-focused products within a mid-range price segment.