When it comes to merging performance with style, few brands can match the innovative spirit of the athletic footwear industry. Featuring sleek silhouettes, advanced cushioning technologies, and breathable materials, these shoes are designed for both the avid runner and the casual enthusiast. Whether you're hitting the pavement, exploring nature, or simply enjoying a day out, the right pair of shoes can elevate your experience and keep your feet comfortable while making a bold statement.

Among the standout names in this vibrant landscape are On Running, Hoka One One, Brooks, and Nike. Each brand brings its unique blend of craftsmanship and athlete-focused design to the table, ensuring that you not only look good but also feel great with every step. Dive into our curated list of brands that embody this dynamic approach to footwear and discover your next favorite pair.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Hoka One One
Match (%)
Style
$$-$$$
Why Similar?
Ten Thousand
Match (%)
Style
$$
Why Similar?
On
Match (%)
Style
$$-$$$
Why Similar?
Mizuno
Match (%)
Style
$$
Why Similar?
Brooks
Match (%)
Style
$$-$$$
Why Similar?
Lululemon
Match (%)
Style
$$-$$$
Why Similar?
Puma
Match (%)
Style
$$-$$$
Why Similar?
ASSOS
Match (%)
Style
$$-$$$
Why Similar?
Nike
Match (%)
Style
$$
Why Similar?
Reebok
Match (%)
Style
$$-$$$
Why Similar?
Price
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Hoka One One

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athletic
Shoes
Origin
San Francisco, USA
Made in
China, Vietnam
Founded
2009

Hoka One One is a French running shoe brand known for its cushioned and supportive footwear, designed for trail running and long-distance running.

Ten Thousand

Size Guide
$$
Med
$$ (Med)
Athletic
Performance
Origin
Los Angeles, USA
Made in
Asia
Founded
2021
Ten Thousand is renowned for its high-performance men's athletic wear that blends functionality with style. The brand emphasizes durability and comfort, making their pieces ideal for both intense workouts and casual wear.
A women wearing a On white court shorts & dress set
$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Premium Technical
Origin
Zürich, Switzerland
Made in
Vietnam
Founded
2010

On-Running was founded in the Swiss Alps with the aim to transform the experience of running. Eleven years later, the company offers industry-changing premium footwear, apparel, and accessories for high-performance running, outdoor, and daily activities. With customer recommendations driving its success, On's award-winning CloudTec innovation, intentional design, and leadership in the circular economy have earned it a rapidly growing global following, encouraging people to explore, discover, and dream.

$$
Med
$$ (Med)
Performance
Athletic
Origin
Osaka, Japan
Made in
Asia
Founded
1906
Mizuno is a Japanese sports equipment and sportswear company that is known for its high-quality running shoes and apparel. The brand's products are designed with advanced technology to provide comfort, support, and performance for athletes of all levels.
$$-$$$
Med-High
$$-$$$ (Med-High)
Athletic
Shoes
Origin
Philadelphia, USA
Made in
USA and Asia
Founded
1914

Brooks is an American running shoe brand known for its innovative and comfortable footwear, designed to improve running performance and prevent injury.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

An image of Puma white & black mostro perf sneakers
$$-$$$
Med-High
$$-$$$ (Med-High)
Athletic
Origin
Herzogenaurach, Germany
Made in
Multiple
Founded
1948

Puma is a German athletic brand known for its stylish and high-performance sportswear and footwear, with a focus on soccer and running.

$$-$$$
Med-High
$$-$$$ (Med-High)
Athletic
Performance
Origin
Assos, Turkey
Made in
Europe
Founded
1976
ASSOS is renowned for its high-performance cycling gear, combining cutting-edge technology with Swiss precision. Their offerings range from comfortable jerseys to aerodynamic skinsuits, all designed to enhance the cycling experience.
A women wearing a Nike navy club polo
$$
Med
$$ (Med)
Athleisure
Origin
Portland, USA
Made in
Asia
Founded
1964

Nike is one of the world's most well-known and recognizable sportswear brands, offering a wide range of products including footwear, clothing, and accessories. You already know.

$$-$$$
Med-High
$$-$$$ (Med-High)
Athletic
Origin
Bolton, UK
Made in
Multiple
Founded
1895

Reebok is an American athletic brand known for its innovative and comfortable sportswear and footwear, with a focus on fitness and cross-training.

TROPIC OF C

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Chic
Origin
Los Angeles, USA
Made in
USA
Founded
2008
TROPIC OF C is renowned for its sustainable swimwear and activewear, combining eco-friendly materials with stylish, timeless designs. Founded by supermodel Candice Swanepoel, the brand emphasizes ethical production and a commitment to environmental responsibility.
An image of NEW BALANCE gray & off-white wrpd sneakers

New Balance

Size Guide
$$
Med
$$ (Med)
Athleisure
Athletic
Origin
Boston, USA
Made in
United States
Founded
1906

New Balance is an American athletic shoe brand known for its comfortable and high-performance footwear, particularly in the running and walking categories.

Under Armour

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athletic
Origin
Baltimore, USA
Made in
Multiple
Founded
1996

Under Armour is an American athletic brand known for its high-performance sportswear and footwear, particularly in the running, training, and basketball categories.

$$
Med
$$ (Med)
Athleisure
Origin
Herzogenaurach, Germany
Made in
Asia
Founded
1949

Adidas is German sportswear company founded in 1949, that offers a wide range of products including footwear, clothing, and accessories. Known for its iconic "stripes" logo, and for its collaboration with designers and fashion icons. You already know.

Onitsuka Tiger

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
Kobe, Japan
Made in
Asia
Founded
1949
Onitsuka Tiger is a Japanese brand known for its iconic sneakers, particularly the Mexico 66 model, which was worn by Uma Thurman in the movie Kill Bill. The brand also offers a range of apparel and accessories that combine Japanese heritage with modern design.
An image of VANS green otw old skool reissue 36 sneakers
$-$$
Low-Med
$-$$ (Low-Med)
High-quality
Origin
Anaheim, USA
Made in
China, Vietnam
Founded
1966

Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.

$$
Med
$$ (Med)
Vintage-inspired
Sportswear
Origin
Biella, Italy
Made in
Asia
Founded
1911
Fila is a sportswear brand that is known for its retro-inspired designs and classic athletic styles. The brand has a strong presence in the sneaker and streetwear market, with its signature logo and bold colorways.

Converse

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Old-school style
Origin
Malden, USA
Made in
China, Indonesia, Vietnam
Founded
1908

Converse is an American footwear brand that is best known for its iconic Chuck Taylor All Star sneakers. The company was founded in 1908 in Malden, Massachusetts, and has since expanded to offer a range of footwear styles and apparel.

13 Brands like Asics

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{"pillar":"Asics","rows":[{"name":"New Balance","score":87,"style":"Athleisure","price":"Med","whySimilar":"Both ASICS and New Balance focus on performance-driven athletic wear, with a similar athleisure style and neutral palettes. Both brands prioritize high-quality materials and offer mid-range pricing, appealing to serious athletes."},{"name":"Hoka One One","score":85,"style":"Athleisure","price":"Med-High","whySimilar":"Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities."},{"name":"Ten Thousand","score":84,"style":"Athleisure","price":"Med","whySimilar":"Ten Thousand emphasizes performance and durability in its athletic wear, aligning closely with ASICS' commitment to high-quality materials and functional design. Both brands cater to active individuals with a focus on comfort."},{"name":"Reebok","score":83,"style":"Athleisure","price":"Med","whySimilar":"Reebok shares ASICS' athletic sportswear focus and appeals to fitness enthusiasts with its high-quality design and materials. Both brands also target the mid-range price segment."},{"name":"On","score":82,"style":"Outdoor / Technical","price":"Med - High","whySimilar":"On blends a technical outdoor style with performance-oriented products, much like ASICS."},{"name":"Mizuno","score":81,"style":"Athleisure","price":"Med","whySimilar":"Mizuno is similar to ASICS in its focus on performance and high-quality athletic apparel, particularly in running. Both brands share a commitment to advanced fabric technology and comfort."},{"name":"Brooks","score":80,"style":"Athleisure","price":"Med-High","whySimilar":"Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners."},{"name":"Lululemon","score":78,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands emphasize high-performance fabrics and stylish athletic wear. They also target a similar mid-range to premium audience within athleisure."},{"name":"Puma","score":75,"style":"Athleisure","price":"Med-High","whySimilar":"Puma shares the athleisure style and offers a variety of athletic-focused apparel and footwear."},{"name":"ASSOS","score":75,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands offer high-performance apparel with a technical focus, ensuring comfort and support for active pursuits. The materials used are similarly advanced to cater to the performance-oriented consumer."}]}

Frequently Asked Questions

What brand is most similar to Asics?

Hoka One One ranks as the closest match at 85%, particularly because of its focus on cushioning and running performance, similar to Asics’ athletic expertise.

Cheaper alternatives to Asics

Ten Thousand, Mizuno, and Brooks are all mid-range brands that offer similar quality at a potentially lower cost, ensuring functional and durable athletic wear.

Is Hoka One One better than Asics?

Hoka One One excels in providing maximized cushioning, which might be preferable for long-distance runners, while Asics offers a broader range of athletic-focused products.

What is Asics known for?

Asics is best known for its high-performance running shoes and athletic wear, focusing on innovation, quality, and comfort that appeals to runners and fitness enthusiasts.

Brands like Asics but more affordable

Consider Ten Thousand, Mizuno, and New Balance for great value options. These brands offer performance-focused products within a mid-range price segment.

Love brands like Asics? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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