91% matchBrand profile
Phlannèl
Tokyo label born from Aoyama store Bloom&Branch, making quiet Japanese-made staples in alpaca, silk, cotton and washi blends.
TokyoOrigin
Minimalist / ContemporaryStyle
$$$Price
Similar to Auralee, stein, A Kind of Guise →
What to know about Phlannèl
It started as a shop's own label
Phlannèl is the house line of Bloom&Branch, a Minami-Aoyama retailer, and has been designed from that Aoyama base since 2014.
Natural fibers, mostly made in Japan
The range runs on alpaca and wool knits, fine cotton and silk shirting, and washi-blend vests, largely produced in Japan.
Two lines, one hard-to-find in the West
The main collection sits alongside PHLANNÈL SOL, a more everyday line from AW19; Namu Shop is the label's main Western stockist.
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Brand facts
Phlannèl is a Tokyo label launched in 2014 as the house line of Minami-Aoyama retailer Bloom&Branch. Working from its Aoyama base, it builds quiet, generously cut wardrobe staples — alpaca and wool knits, fine cotton and silk shirting, washi-blend vests, French military-derived coats — largely made in Japan from natural fibers. Its stated aim is clothing that grows with the wearer and resists trends. A second, more everyday line, PHLANNÈL SOL, began in autumn/winter 2019. Namu Shop is its main Western stockist.
- Founded
- 2014
- Origin
- Tokyo, Japan
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury
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