91% matchAuralee
Custom-milled Japanese fabrics, same relaxed quiet cut
What changes: Higher price and a more fashion-forward, seasonal runway presence
Brand profile
Phlannèl
Tokyo label born from Aoyama store Bloom&Branch, making quiet Japanese-made staples in alpaca, silk, cotton and washi blends.
TokyoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Phlannèl like Auralee, stein, A Kind of Guise →
What to know about Phlannèl
It started as a shop's own label
Phlannèl is the house line of Bloom&Branch, a Minami-Aoyama retailer, and has been designed from that Aoyama base since 2014.
Natural fibers, mostly made in Japan
The range runs on alpaca and wool knits, fine cotton and silk shirting, and washi-blend vests, largely produced in Japan.
Two lines, one hard-to-find in the West
The main collection sits alongside PHLANNÈL SOL, a more everyday line from AW19; Namu Shop is the label's main Western stockist.
If you like Phlannèl
91% match
74% matchstein
Tokyo minimalism in unusual Japanese textiles
What changes: Genderless, more conceptual and sharply drapey than heritage-leaning
72% matchA Kind of Guise
Relaxed overshirts and fine knits, European fabric-nerd take
What changes: More travel-inspired prints and colour; Munich rather than Japan-made
72% matchNanamica
Restrained Tokyo wardrobe with GORE-TEX outerwear core
What changes: Technical performance fabrics rather than pure natural fibers
Brand facts
Phlannèl is a Tokyo label launched in 2014 as the house line of Minami-Aoyama retailer Bloom&Branch. Working from its Aoyama base, it builds quiet, generously cut wardrobe staples — alpaca and wool knits, fine cotton and silk shirting, washi-blend vests, French military-derived coats — largely made in Japan from natural fibers. Its stated aim is clothing that grows with the wearer and resists trends. A second, more everyday line, PHLANNÈL SOL, began in autumn/winter 2019. Namu Shop is its main Western stockist.
- Founded
- 2014
- Origin
- Tokyo, Japan
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury