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Bright, colorful outdoor gear for casual adventurers
What changes: Packs-first with a repurposed-material B Corp mission rather than camp-culture prints
Brand profile
Poler
Portland outdoor label making playful, affordable camping gear and apparel, best known for the wearable Napsack sleeping bag.
PortlandOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$Price
What to know about Poler
Camping gear for casual campers
Built on a "Camp Vibes" idea of deliberately non-technical outdoor kit for weekend campers, surfers and skaters rather than alpine performance buyers.
The Napsack made its name
Best known for the Napsack wearable sleeping bag, plus mesh-walled tents and rucksacks, alongside puffers, hoodies, tees and beanies in bright prints.
Relaunched under new ownership
After a 2018 Chapter 7 filing, the brand was bought out of bankruptcy by Pacific & Everest Lifestyle Co and relaunched in December 2019, with strong distribution in Asia.
How Poler fits
Overall fit
true to size
Most shoppers report Poler pieces fitting close to standard US sizing with a deliberately relaxed, casual cut rather than a technical athletic one, though sizing has been described as a bit less consistent across newer post-2018 production.
Tip: Take your usual size for a relaxed camp fit, and size down only if you want a trimmer silhouette on tees.
Low confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, roomy through chest and sleeves | Take your normal size, or size down if you don't plan to layer underneath. |
| Shirts & overshirts | true to size | casual regular fit flannels and camp shirts | Buy your normal size for a loose, untucked wear. |
| Jackets | true to size | regular to relaxed, cut with room for a hoodie beneath | Order your usual size; there is generally enough room to layer without sizing up. |
| T-shirts & graphic tees | true to size | relaxed, slightly boxy | Stick with your usual size; size down if you prefer a fitted tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Poler fit questions
Does Poler run big or small?
Poler fits true to size. Take your usual size for a relaxed camp fit, and size down only if you want a trimmer silhouette on tees. Most shoppers report Poler pieces fitting close to standard US sizing with a deliberately relaxed, casual cut rather than a technical athletic one, though sizing has been described as a bit less consistent across newer post-2018 production.
How does Poler fit?
Most shoppers report Poler pieces fitting close to standard US sizing with a deliberately relaxed, casual cut rather than a technical athletic one, though sizing has been described as a bit less consistent across newer post-2018 production. Overall shape: relaxed, casual outdoor cuts with a slightly boxy upper body.
How do Poler hoodies & sweatshirts fit?
Poler hoodies & sweatshirts fits slightly large. Take your normal size, or size down if you don't plan to layer underneath. Shape: relaxed, roomy through chest and sleeves.
How do Poler shirts & overshirts fit?
Poler shirts & overshirts fits true to size. Buy your normal size for a loose, untucked wear. Shape: casual regular fit flannels and camp shirts.
How do Poler jackets fit?
Poler jackets fits true to size. Order your usual size; there is generally enough room to layer without sizing up. Shape: regular to relaxed, cut with room for a hoodie beneath.
Brand facts
Poler is a Portland, Oregon outdoor label founded in 2011 by Benji Wagner and collaborators, built around a "Camp Vibes" ethos of accessible, non-technical gear for casual campers, surfers and skaters. Signature items include the Napsack wearable sleeping bag, mesh-walled tents, rucksacks, puffer jackets, hoodies, tees and beanies in bright prints. After a Chapter 7 filing in 2018, Pacific & Everest Lifestyle Co, a division of Philippines-based Primer Group, bought the brand out of bankruptcy and relaunched it in December 2019. It continues under that ownership, with strong distribution across Asia.
- Founded
- 2011
- Origin
- Portland, United States
- Made in
- China
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Streetwear, Skatewear