discoBrand profile
Portland outdoor label making playful, affordable camping gear and apparel, best known for the wearable Napsack sleeping bag.
Poler is a Portland, Oregon outdoor label founded in 2011 by Benji Wagner and collaborators, built around a "Camp Vibes" ethos of accessible, non-technical gear for casual campers, surfers and skaters. Signature items include the Napsack wearable sleeping bag, mesh-walled tents, rucksacks, puffer jackets, hoodies, tees and beanies in bright prints. After a Chapter 7 filing in 2018, Pacific & Everest Lifestyle Co, a division of Philippines-based Primer Group, bought the brand out of bankruptcy and relaunched it in December 2019. It continues under that ownership, with strong distribution across Asia.
Overall fit
true to size
Most shoppers report Poler pieces fitting close to standard US sizing with a deliberately relaxed, casual cut rather than a technical athletic one, though sizing has been described as a bit less consistent across newer post-2018 production.
Tip: Take your usual size for a relaxed camp fit, and size down only if you want a trimmer silhouette on tees.
Low confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, roomy through chest and sleeves | Take your normal size, or size down if you don't plan to layer underneath. |
| Jackets | true to size | regular to relaxed, cut with room for a hoodie beneath | Order your usual size; there is generally enough room to layer without sizing up. |
| Shirts & overshirts | true to size | casual regular fit flannels and camp shirts | Buy your normal size for a loose, untucked wear. |
| T-shirts & graphic tees | true to size | relaxed, slightly boxy | Stick with your usual size; size down if you prefer a fitted tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
Shares Poler's playful take on camping gear, with multicolored one-of-a-kind Del Día bags and llama-logo packs, though Cotopaxi sits at a mid price tier rather than budget.
What changes: Packs-first with a repurposed-material B Corp mission rather than camp-culture prints
Graphic outdoor-leisure apparel from a skate-adjacent lens
What changes: City-referencing streetwear rather than actual camping gear
Patagonia shares Poler’s outdoor focus and technical fabric use, both offering relaxed styles.
What changes: Real performance construction and environmental activism, higher price
Fjallraven and Poler both focus on outdoor gear and casual aesthetics, using neutral color palettes.
What changes: Swedish heritage seriousness, far higher price, no humor
Poler fits true to size. Take your usual size for a relaxed camp fit, and size down only if you want a trimmer silhouette on tees. Most shoppers report Poler pieces fitting close to standard US sizing with a deliberately relaxed, casual cut rather than a technical athletic one, though sizing has been described as a bit less consistent across newer post-2018 production.
Most shoppers report Poler pieces fitting close to standard US sizing with a deliberately relaxed, casual cut rather than a technical athletic one, though sizing has been described as a bit less consistent across newer post-2018 production. Overall shape: relaxed, casual outdoor cuts with a slightly boxy upper body.
Poler hoodies & sweatshirts fits slightly large. Take your normal size, or size down if you don't plan to layer underneath. Shape: relaxed, roomy through chest and sleeves.
Poler jackets fits true to size. Order your usual size; there is generally enough room to layer without sizing up. Shape: regular to relaxed, cut with room for a hoodie beneath.
Poler shirts & overshirts fits true to size. Buy your normal size for a loose, untucked wear. Shape: casual regular fit flannels and camp shirts.