Branded Flapjack Hat
The Flapjack five-panel is Seager's hat-first identity in a nutshell — Old West branding iron graphics on a surf-shop staple.
Explore Flapjack hats →Brand profile
Seager
Southern California label mixing Old West workwear with surf culture, best known for its western-leaning hats and snap-front shirts.
Los AngelesOrigin
UnisexFocus
Workwear / HeritageStyle
$Price
What to know about Seager
Hats first, clothing second
Trucker caps, snapbacks and straw styles are the core category; the shirts, tees, corduroy pants and shorts are built out around them.
Old West meets surf town
The look pulls Western workwear cues — snap-front shirts, corduroy — into Southern California surf and skate dress rather than heritage revival.
Small runs, no outside money
Seager self-funds and keeps production limited, selling direct and through independent surf and skate shops at accessible casualwear prices.
The pieces that define Seager
Shop Seager →Whippersnapper Snapback
An embroidered snapback that has become one of the label's most recognizable everyday caps.
Explore Whippersnapper →Shop Seager
Shop all Seager ↗Available atManready Mercantile · REVOLVR Menswear
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Brand facts
Seager is a Southern California label founded in 2015 that pairs Old West workwear references with local surf culture. Hats are the core category — trucker caps, snapbacks and straw styles — alongside snap-front western shirts, graphic tees, corduroy pants and shorts. The brand keeps runs small and self-funds its growth rather than working with outside investors. Product sells through seagerco.com and independent surf and skate retailers including Hansen Surfboards and Sun Diego Boardshop, keeping prices in accessible casualwear territory.
- Founded
- 2015
- Origin
- Los Angeles, United States
- Made in
- USA, China
- Price
- $
- Typical prices
- Caps hats $38–$38 · T-shirts $36–$41 · Shirts $70–$80
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Gorpcore / Outdoor, Streetwear, Skatewear