86% matchLonely Ghost
Text graphics about mental health and connection
What changes: Drop-based US streetwear scale, no wellbeing products
Brand profile
Self-Care Originals
Melbourne label whose slogan-tee "Wearable Activism" and mental wellbeing tools challenged whitewashed wellness; the retail brand has since closed.
MelbourneOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Self-Care Originals like Lonely Ghost, oddli, Teddy Fresh →
What to know about Self-Care Originals
Started as wearable mental-health activism
Rachael Akhidenor launched it in 2018 after finding wellness spaces overwhelmingly white, thin and female-coded, beginning with slogan tees she called Wearable Activism.
Clothing sat alongside printed wellbeing tools
Beyond ethically made hoodies and knitwear, the range included card decks and journals marketed as Mental Wellbeing Tools, sold direct and through wholesale stockists.
The retail label has closed
After five-plus years the apparel side shut down; the business now operates as Self Care Wellbeing, an organisational psychology and workplace consultancy.
If you like Self-Care Originals
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72% matchoddli
Values-first small label, deadstock and ethical making
What changes: Colorful patchwork craft focus over slogan activism
64% matchTeddy Fresh
Warm, inclusive, creator-founded feel-good apparel
What changes: Pastel colorblock knitwear, no activism or wellness tools
61% matchWE ARE NOT FRIENDS
Slogan-driven prints with an outspoken point of view
What changes: Party-leaning European streetwear, not wellbeing-focused
Brand facts
Self Care Originals is a Melbourne label founded in 2018 by Rachael Akhidenor, who started it after finding the wellness industry overwhelmingly white, thin and female-coded. It began with slogan T-shirts the brand called "Wearable Activism" and expanded into ethically made apparel and printed "Mental Wellbeing Tools" such as card decks and journals, sold direct and via wholesale stockists. Its site now states the retail brand has closed after five-plus years; the business continues as Self Care Wellbeing, an organisational psychology and workplace wellbeing consultancy.
- Founded
- 2018
- Origin
- Melbourne, Australia
- Made in
- Australia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Y2K