This page is for anyone who loves oddli's candy-bright patchwork made from deadstock and wants more of that colorful, small-batch energy. The closest matches are indie labels working in loud color and limited runs — Big Bud Press, nooworks, Tamara Malas and House of Sunny — while Paloma Wool, GANNI and STAUD give you the same playfulness at higher contemporary prices. Expect to trade oddli's low-to-mid pricing for polish as you move up the list.
Barcelona label founded in 2014 by Paloma Lanna, making artful, small-batch knitwear and relaxed womenswear and menswear.
Why it's similar. Both brands embrace contemporary styles with a focus on colorful palettes and unique silhouettes.
Independent San Francisco label making boldly printed, artist-designed dresses and tees in extended sizes, produced locally in the Bay Area.
Why it's similar. Nooworks shares Oddli's colorful palette, relaxed silhouettes, and playful aesthetic. Both brands focus on vibrant, unique prints and accessible pricing.
London womenswear label known for retro-influenced knitwear, twice-yearly "Volume" collections and the viral swirl-patterned Hockney cardigan.
Why it's similar. Like oddli, House of Sunny is recognized for its vibrant, colorful designs and commitment to sustainable materials.
American label known for rhinestone-logo velour tracksuits, now owned by Authentic Brands Group and licensed across apparel, accessories and fragrance.
Why it's similar. Juicy Couture offers a similar playfulness and colorful palette, with boxy, relaxed silhouettes. Both brands target a mid-range market with an emphasis on playful, contemporary style.
New York sustainability-focused womenswear and swimwear label, founded in 2000, that shut down in May 2024 after 24 years.
Why it's similar. Both share a commitment to sustainability and feature bold, colorful designs that celebrate creativity.
British independent label making 90s grunge, Y2K and fairycore-leaning womenswear — laddered knits, corsets, baby tees and statement denim — at accessible prices.
Why it's similar. Independent London label working a Y2K and 90s grunge register at accessible low-to-mid prices, the closest match to oddli's budget-friendly, youth-driven positioning.
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Why it's similar. GANNI shares a contemporary style and colorful approach, appealing to the playful fashion enthusiast.
New York label founded in 1984, known for The Tote Bag, Snapshot and the Heaven youth line, sold by LVMH in 2026.
Why it's similar. Marc Jacobs shares Oddli's playful and colorful approach while focusing on bold, unique designs combining high fashion with streetwear elements.
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
Why it's similar. Los Angeles contemporary label that pairs vintage-leaning silhouettes with playful color, though at med-high prices and with far wider wholesale reach than oddli.
Brooklyn label by Sheena Sood making hand-embroidered, colorful womenswear from Indian artisan textiles, produced in small batches in New York.
Why it's similar. Brooklyn label making small-batch, saturated-color clothing from artisan Indian textiles — the same handmade, limited-run ethos as oddli, at a higher price point.
Los Angeles womenswear and lifestyle label producing small-batch dresses and linen separates from deadstock and lower-impact fabrics sewn near its studio.
Why it's similar. Another LA label building small-batch collections from deadstock and lower-impact fabrics, sewn within miles of its studio, though in a calmer linen palette.
London womenswear label known for vintage-inspired prints on silk dresses and blouses, founded in 2015 by Henrietta Rix and Orlagh McCloskey.
Why it's similar. London label built on vintage-inspired prints applied to silk dresses and blouses, sharing oddli's print-first identity in a more polished, med-high format.
Tyler, The Creator's luxury lifestyle label, now focused on fragrance, accessories and collaborations after ending full clothing collections in December 2025.
Why it's similar. Tyler, The Creator's artist-owned label trades in bright, preppy color and limited online drops; note it ended full clothing collections in December 2025, so apparel is resale-only.
Los Angeles label making silk slip and wrap dresses in retro prints, sold direct in small drops.
Why it's similar. LA label selling direct in small seasonal drops built around retro prints — polka dots, leopard, small florals — a similar drop model to oddli in a 1970s register.
Independent Los Angeles label making Italian-inflected vacation dresses and knitwear, founded by Lucy Akin in 2017 and self-funded since launch.
Why it's similar. Self-funded Los Angeles label whose Italian-inflected dresses and knitwear share oddli's independent, founder-run structure, though at high prices.
Family-run Utah womenswear label making feminine dresses and mommy-and-me styles in an inclusive XXS–5X size range.
Why it's similar. Family-run label offering feminine printed dresses in an inclusive XXS–5X range, appealing to shoppers who want size-flexible, expressive pieces.
Australian-founded, Bali-made resort label known for vintage-print dresses, linen separates and swimwear; a certified B Corp stocked by Net-a-Porter and Selfridges.
Why it's similar. Certified B Corp resort label using vintage-inspired prints on hand-made Balinese production, matching oddli's colorful, sustainability-minded approach at mid pricing.
Philadelphia bohemian womenswear label under Urban Outfitters, Inc., known for flowy dresses, denim, knitwear and its fast-growing FP Movement activewear line.
Why it's similar. Widely stocked bohemian label under Urban Outfitters, Inc., offering print-heavy dresses and knitwear at mid prices for shoppers who want oddli's color with easier availability.
Copenhagen ready-to-wear house known for graphic prints and colour mixed with menswear-inspired tailoring, majority-owned by investor Verdane since 2024.
Why it's similar. Copenhagen house built on graphic prints and color-blocking, now majority-owned by Verdane since 2024 with founders Baumgarten and Hestehave still designing.
Paris-based direct-to-consumer womenswear label known for accessibly priced French-classic staples released in limited monthly drops.
Why it's similar. Paris direct-to-consumer label releasing limited monthly drops, mirroring oddli's small-run release model though in French-classic staples rather than patchwork.
New York label and concept store known for oversized menswear-inspired blazers, trousers and knits at contemporary prices, with stores in New York and Paris.
Why it's similar. New York label known for oversized, menswear-derived tailoring at contemporary prices — a relaxed-silhouette option, but far more minimal than oddli's color.
Independent New York label founded in 2014, known for bow-covered, girlhood-inspired womenswear, reworked fleeces and ballet flats.
Why it's similar. Independent New York label whose girlhood-coded bows, ruffles and gingham share oddli's playful, youth-facing spirit at med-high prices.
Independent New York label founded in 2001 by Rachel Comey, known for custom textiles, architectural tailoring and sculptural footwear.
Why it's similar. Founder-owned New York label using custom-developed textiles and prints on relaxed, architectural shapes — the grown-up, high-price version of oddli's craft-led approach.
Budapest label founded in 2005 by Sandra Sándor, known for vegan leather outerwear, fluid tailoring and a muted, earthy palette.
Why it's similar. Budapest label focused on low-impact materials and fabric development, though its muted earth-tone palette is the opposite of oddli's candy brights.
Vancouver retailer selling its own labels — Wilfred, Babaton, TNA and others — as "Everyday Luxury," with the Super Puff jacket a signature piece.
Why it's similar. Vancouver retailer whose in-house labels cover the same relaxed everyday categories at med-high prices, useful for basics to wear alongside oddli's statement pieces.
Los Angeles label making unisex, locally manufactured everyday clothing, best known for its brightly colored zip-front jumpsuits.
New York slow-fashion label making maximalist, ethically produced clothing in sizes XS–6X, with a Lower East Side store.
Australian label from designer Emma Mulholland making colour-saturated, vacation-inspired resortwear, from crochet knits and pleated trousers to unisex organic-cotton denim.
New York independent label making unisex "escapewear" — vintage-inspired cabana and Hawaiian shirts with original, playful prints.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Paloma Wool | 88% | Contemporary | More premium |
| 2 | nooworks | 88% | Contemporary | More premium |
| 3 | House of Sunny | 87% | Contemporary | Similar |
| 4 | Juicy Couture | 86% | Contemporary | Similar |
| 5 | Mara Hoffman | 85% | Contemporary | More premium |
| 6 | minga london | — | Similar | |
| 7 | GANNI | 78% | Contemporary | More premium |
| 8 | Marc Jacobs | 77% | Contemporary | More premium |
| 9 | STAUD | — | More premium | |
| 10 | Abacaxi | — | More premium | |
| 11 | Whimsy + Row | — | More premium | |
| 12 | Rixo | — | More premium | |
| 13 | GOLF le FLEUR* | — | More premium | |
| 14 | Realisation Par | — | More premium | |
| 15 | Ciao Lucia | — | More premium | |
| 16 | JessaKae | — | More premium | |
| 17 | Faithfull the Brand | — | Similar | |
| 18 | Free People | — | Similar | |
| 19 | Baum und Pferdgarten | — | More premium | |
| 20 | Sezane | — | More premium | |
| 21 | The Frankie Shop | — | More premium | |
| 22 | Sandy Liang | — | More premium | |
| 23 | Rachel Comey | — | More premium | |
| 24 | nanushka | — | More premium | |
| 25 | Aritzia | — | More premium | |
| 26 | Big Bud Press | — | Similar | |
| 27 | Tamara Malas | — | Similar | |
| 28 | Emma Mulholland on Holiday | — | Similar | |
| 29 | Tombolo | — | Similar |
Big Bud Press. Both are independent Los Angeles labels making unisex, locally produced clothing in saturated color, released as drops rather than seasonal collections. oddli's patchwork of deadstock is more one-of-a-kind; Big Bud Press works in solid colorways.
Minga London sits in the same low-to-mid tier with Y2K and grunge-leaning pieces and a student discount. Joules is another low-to-mid option if you want prints in a countryside register. Most other brands here — nooworks, Big Bud Press, Tombolo, House of Sunny — sit a step above at mid pricing.
Whimsy + Row builds its small-batch LA production around deadstock, TENCEL and organic cotton. House of Sunny uses recycled and deadstock materials across its Volume collections, and Fruity Booty cuts its limited drops from repurposed fabrics. Faithfull the Brand is a certified B Corp, as is GANNI.
Only second-hand. Hoffman announced in May 2024 that Spring 2024 would be the final collection, citing the cost of sustainable materials, and retail and e-commerce wound down. Pieces still circulate on resale.
nooworks cuts its printed dresses and separates in an extended size range, Tamara Malas spans roughly XS–6X, and JessaKae runs XXS–5X.