discoWe compared 29 brands similar to oddli on fit, price and aesthetic — 1 cheaper and 20 more premium, led by Paloma Wool and nooworks.
If you're a fan of oddli, you'll likely appreciate the vibrant and eclectic designs of brands like Paloma Wool, House of Sunny, and Mara Hoffman. These labels share oddli's commitment to playful aesthetics and sustainability while offering their own unique twists. Whether you're looking for contemporary styles, bright color palettes, or fashion-forward silhouettes, brands like oddli showcase a celebration of individuality and creativity in fashion. Explore these options for your next addition to a sustainable, lively wardrobe.
Barcelona label founded in 2014 by Paloma Lanna, making artful, small-batch knitwear and relaxed womenswear and menswear.
Why it's similar. Both brands embrace contemporary styles with a focus on colorful palettes and unique silhouettes.
What changes. Muted European palette and higher price than candy-bright LA
Independent San Francisco label making boldly printed, artist-designed dresses and tees in extended sizes, produced locally in the Bay Area.
Why it's similar. Nooworks shares Oddli's colorful palette, relaxed silhouettes, and playful aesthetic. Both brands focus on vibrant, unique prints and accessible pricing.
What changes. Bold allover prints rather than patchwork of deadstock; dress-led
London womenswear label known for retro-influenced knitwear, twice-yearly "Volume" collections and the viral swirl-patterned Hockney cardigan.
Why it's similar. Like oddli, House of Sunny is recognized for its vibrant, colorful designs and commitment to sustainable materials.
What changes. Seasonal knitwear collections, not one-off scrap construction
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American label known for rhinestone-logo velour tracksuits, now owned by Authentic Brands Group and licensed across apparel, accessories and fragrance.
Why it's similar. Juicy Couture offers a similar playfulness and colorful palette, with boxy, relaxed silhouettes. Both brands target a mid-range market with an emphasis on playful, contemporary style.
What changes. Licensed mass-market velour with no sustainability story
New York sustainability-focused womenswear and swimwear label, founded in 2000, that shut down in May 2024 after 24 years.
Why it's similar. Both share a commitment to sustainability and feature bold, colorful designs that celebrate creativity.
London lingerie label founded in 2016, known for colour-blocked bras, briefs, bodysuits and sleepwear made in recycled and lower-impact fabrics.
Why it's similar. Dora Larsen matches Oddli in vibrant colors, sustainable materials, and playful styles. Both cater to a mid-range market focusing on individuality.
London label making colourful lingerie, swimwear and ready-to-wear in limited drops from repurposed and sustainably sourced fabrics.
Why it's similar. Fruity Booty is similar to Oddli with its colorful and playful designs using sustainable materials at a budget-friendly price.
British independent label making 90s grunge, Y2K and fairycore-leaning womenswear — laddered knits, corsets, baby tees and statement denim — at accessible prices.
Why it's similar. Minga London makes laddered knits, corsets, baby tees and statement denim from a 90s grunge and Y2K angle, hitting Oddli's price point without the deadstock patchwork.
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Why it's similar. GANNI shares a contemporary style and colorful approach, appealing to the playful fashion enthusiast.
What changes. Much bigger, pricier and trend-driven with global production
New York label founded in 1984, known for The Tote Bag, Snapshot and the Heaven youth line, sold by LVMH in 2026.
Why it's similar. Marc Jacobs shares Oddli's playful and colorful approach while focusing on bold, unique designs combining high fashion with streetwear elements.
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
Brooklyn label by Sheena Sood making hand-embroidered, colorful womenswear from Indian artisan textiles, produced in small batches in New York.
Los Angeles womenswear and lifestyle label producing small-batch dresses and linen separates from deadstock and lower-impact fabrics sewn near its studio.
London womenswear label known for vintage-inspired prints on silk dresses and blouses, founded in 2015 by Henrietta Rix and Orlagh McCloskey.
Tyler, The Creator's luxury lifestyle label, now focused on fragrance, accessories and collaborations after ending full clothing collections in December 2025.
Los Angeles label making silk slip and wrap dresses in retro prints, sold direct in small drops.
Independent Los Angeles label making Italian-inflected vacation dresses and knitwear, founded by Lucy Akin in 2017 and self-funded since launch.
Family-run Utah womenswear label making feminine dresses and mommy-and-me styles in an inclusive XXS–5X size range.
Australian-founded, Bali-made resort label known for vintage-print dresses, linen separates and swimwear; a certified B Corp stocked by Net-a-Porter and Selfridges.
Philadelphia bohemian womenswear label under Urban Outfitters, Inc., known for flowy dresses, denim, knitwear and its fast-growing FP Movement activewear line.
Copenhagen ready-to-wear house known for graphic prints and colour mixed with menswear-inspired tailoring, majority-owned by investor Verdane since 2024.
Paris-based direct-to-consumer womenswear label known for accessibly priced French-classic staples released in limited monthly drops.
New York label and concept store known for oversized menswear-inspired blazers, trousers and knits at contemporary prices, with stores in New York and Paris.
Independent New York label founded in 2014, known for bow-covered, girlhood-inspired womenswear, reworked fleeces and ballet flats.
Independent New York label founded in 2001 by Rachel Comey, known for custom textiles, architectural tailoring and sculptural footwear.
Budapest label founded in 2005 by Sandra Sándor, known for vegan leather outerwear, fluid tailoring and a muted, earthy palette.
Vancouver retailer selling its own labels — Wilfred, Babaton, TNA and others — as "Everyday Luxury," with the Super Puff jacket a signature piece.
Australian label from designer Emma Mulholland making colour-saturated, vacation-inspired resortwear, from crochet knits and pleated trousers to unisex organic-cotton denim.
New York independent label making unisex "escapewear" — vintage-inspired cabana and Hawaiian shirts with original, playful prints.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Paloma Wool | 88% | Contemporary | More premium |
| 2 | nooworks | 88% | Contemporary | More premium |
| 3 | House of Sunny | 87% | Contemporary | Similar |
| 4 | Juicy Couture | 86% | Contemporary | Similar |
| 5 | Mara Hoffman | 85% | Contemporary | More premium |
| 6 | Dora Larsen | 85% | Contemporary | Similar |
| 7 | Fruity Booty | 82% | Contemporary | Cheaper |
| 8 | minga london | 80% | Y2K pieces | Similar |
| 9 | GANNI | 78% | Contemporary | More premium |
| 10 | Marc Jacobs | 77% | Contemporary | More premium |
| 11 | STAUD | — | More premium | |
| 12 | Abacaxi | — | More premium | |
| 13 | Whimsy + Row | — | More premium | |
| 14 | Rixo | — | More premium | |
| 15 | GOLF le FLEUR* | — | More premium | |
| 16 | Realisation Par | — | More premium | |
| 17 | Ciao Lucia | — | More premium | |
| 18 | JessaKae | — | More premium | |
| 19 | Faithfull the Brand | — | Similar | |
| 20 | Free People | — | Similar | |
| 21 | Baum und Pferdgarten | — | More premium | |
| 22 | Sezane | — | More premium | |
| 23 | The Frankie Shop | — | More premium | |
| 24 | Sandy Liang | — | More premium | |
| 25 | Rachel Comey | — | More premium | |
| 26 | nanushka | — | More premium | |
| 27 | Aritzia | — | More premium | |
| 28 | Emma Mulholland on Holiday | — | Similar | |
| 29 | Tombolo | — | Similar |
Paloma Wool is the most similar, with an 88% match. Its contemporary style combined with a vibrant color palette closely resonates with Oddli’s eclectic ethos.
Consider Paloma Wool, nooworks, and House of Sunny, all offering mid-range pricing (typically $$ to $$$), making them accessible yet stylish alternatives.
While Paloma Wool excels in artistic layering and complex designs, Oddli might be preferred for those who prioritize sustainability and a distinct, eclectic flair at accessible prices.
Oddli is celebrated for its bold patterns, vibrant colors, and eco-conscious materials. Its unique pieces stand out, reflecting individualism paired with a commitment to sustainability.
Fruity Booty ($), Minga London ($-$$), and Juicy Couture ($$) represent the best value options, offering playful and colorful designs that capture Oddli’s essence without stretching the budget.