{"pillar":"Oddli​","rows":[{"name":"Paloma Wool","score":88,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands embrace contemporary styles with a focus on colorful palettes and unique silhouettes."},{"name":"nooworks","score":88,"style":"Contemporary","price":"Med-High","whySimilar":"Nooworks shares Oddli's colorful palette, relaxed silhouettes, and playful aesthetic. Both brands focus on vibrant, unique prints and accessible pricing."},{"name":"House of Sunny","score":87,"style":"Contemporary","price":"Med","whySimilar":"Like oddli, House of Sunny is recognized for its vibrant, colorful designs and commitment to sustainable materials."},{"name":"juicy couture","score":86,"style":"Contemporary","price":"Med","whySimilar":"Juicy Couture offers a similar playfulness and colorful palette, with boxy, relaxed silhouettes. Both brands target a mid-range market with an emphasis on playful, contemporary style."},{"name":"Mara Hoffman","score":85,"style":"Contemporary","price":"Med-High","whySimilar":"Both share a commitment to sustainability and feature bold, colorful designs that celebrate creativity."},{"name":"dora larsen","score":85,"style":"Contemporary","price":"Med","whySimilar":"Dora Larsen matches Oddli in vibrant colors, sustainable materials, and playful styles. Both cater to a mid-range market focusing on individuality."},{"name":"fruity booty","score":82,"style":"Contemporary","price":"Low","whySimilar":"Fruity Booty is similar to Oddli with its colorful and playful designs using sustainable materials at a budget-friendly price."},{"name":"minga london","score":80,"style":"Contemporary","price":"Low-Med","whySimilar":"Minga London aligns with Oddli through a colorful palette, relaxed silhouettes, and a focus on individuality and youth culture."},{"name":"GANNI","score":78,"style":"Contemporary","price":"High","whySimilar":"GANNI shares a contemporary style and colorful approach, appealing to the playful fashion enthusiast."},{"name":"marc jacobs","score":77,"style":"Contemporary","price":"High","whySimilar":"Marc Jacobs shares Oddli's playful and colorful approach while focusing on bold, unique designs combining high fashion with streetwear elements."}]}