softandwet

softandwet is an independent lingerie and swimwear label founded in Treviso, Italy by designer Alice Bruniera. The brand makes bras, briefs, thongs and slip-style pieces cut from locally sourced silk and recycled cotton, defined by thin string ties, delicate ruffles and muted pastel or neutral colorways. Production runs in small batches with suppliers near Treviso, and the label positions comfort and body inclusivity over structured shapewear. It sells direct-to-consumer and through SSENSE, and has been covered by Vogue, i-D and Elle.