Brand profile
Story mfg.
British label making naturally dyed, hand-crafted clothing with artisan partners in India, known for indigo, crochet and visible hand-stitching.
BrightonOrigin
UnisexFocus
Workwear / HeritageStyle
$$$$Price
17 brands like Story mfg. like Tigra Tigra, Abacaxi, Blue Blue Japan →
What to know about Story mfg.
Plant dyes, no synthetics
Colour comes from indigo, madder and pomegranate on organic cotton, khadi and hemp, so shades vary between pieces and shift with wear and washing.
Handwork is the price tag
Hand-crochet cardigans, embroidered shirts, block prints and visible stitching are made with artisan partners in India in small runs, which is where the high pricing sits.
Off the fashion-week calendar
The label prioritises supply-chain transparency and low-impact processes over seasonal drops, so the range stays close to chore jackets, knitwear and wide-leg trousers.
Looks from Story mfg.
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If you like Story mfg.
See all 17 brands like Story mfg. →
90% matchTigra Tigra
Hand-woven, hand-dyed Indian textiles, tiny runs
What changes: More womenswear-led and smaller range
85% matchAbacaxi
Indian artisan embroidery, but louder colour palette
What changes: Primarily womenswear, brighter and more playful
84% matchBlue Blue Japan
Plant indigo and shibori, Japanese-made instead
What changes: Japanese craft vocabulary, less patchwork or crochet
78% matchBode
Antique textiles and hand-embellishment at luxury level
What changes: Higher price, nostalgic Americana narrative
Brand facts
Story mfg. is a naturally dyed clothing label founded by Saeed and Katy Al-Rubeyi, working with artisan partners in India. Garments use plant dyes such as indigo, madder and pomegranate on organic cotton, khadi and hemp. The range spans chore-style and quilted jackets, hand-crochet cardigans, embroidered shirts and wide-leg trousers, with visible hand-stitching, block prints and patchwork. Production runs are small, and the brand emphasises supply-chain transparency and low-impact processes over seasonal fashion-week output.
- Founded
- 2013
- Origin
- Brighton, United Kingdom
- Made in
- India
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary, Avant-garde