Blue Blue Japan is a brand that beautifully marries tradition with contemporary aesthetics, known for its rich indigo-dyed fabrics and artisanal craftsmanship. With its relaxed silhouettes and focus on quality materials, this label offers a unique blend of comfort and style that is perfect for casual wear or elevated street looks. Each piece reflects a dedication to Japanese heritage, featuring intricate details and thoughtful construction that make them stand out in the realm of modern menswear.
Brands like Kapital and Vivism embody a similar spirit, showcasing exceptional craftsmanship and a playful twist on classic styles. Neighborhood and Human Made also resonate with Blue Blue Japan's ethos, merging streetwear sensibilities with an artistic touch. As you dive into our carefully curated list, you will discover a selection of brands that share this commitment to quality, style, and individuality.

Kapital is a Japanese clothing brand known for their high-quality, unique denim and workwear-inspired clothing.


Visvim is a high-end Japanese clothing brand primarily known for its playful and colorful designs, which often incorporate pop culture references and cartoonish motifs. The brand's collections feature a range of products, from casual t-shirts and sweatshirts to more elevated jackets and accessories, all with a unique and vibrant aesthetic that appeals to fashion-forward consumers.

Neighborhood is a Japanese brand known for its rebellious and iconic designs, inspired by motorcycle culture and featuring unique graphics and a distinct Japanese aesthetic.

Human Made is a Japanese streetwear brand co-founded by musician and producer Nigo, known for its vintage-inspired designs, with a focus on high-quality materials and attention to detail.


Led by Daiki Suzuki out of New York in 1999, you’ll find a more unique collection that pushes the boundary and strays from conventional design.

White Mountaineering is known for unique, fashion-forward outdoor clothing that blends traditional Japanese textile techniques with modern design.





Maison Kitsuné is a Paris-meets-Tokyo fashion brand that doubles as a record label, art gallery and chain of cafes and restaurants around the world. You'll find this contemporary brand never settles when it comes to quality or timeless style.



Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.




A Bathing Ape (BAPE) is a Japanese streetwear brand known for its bold and colorful designs, featuring the iconic ape logo, and worn by fans of hip-hop and urban fashion worldwide.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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Whether you’re here for a similar vibe, price point, or quality, we hope this list of brands similar to Blue Blue Japan pointed you in the right direction. Want us to cover another brand? Send us a note!