discoWe compared 18 brands similar to Story mfg. on fit, price and aesthetic — 6 cheaper and 1 more premium, led by Tigra Tigra and Abacaxi.
Explore brands like Story mfg. that embody the spirit of sustainability and contemporary design. Top contenders such as Bode, NEEDLES, and A Kind of Guise offer unique styles while sharing a commitment to premium materials and sustainable practices. With a focus on color, fit, and ethical production methods, these brands attract individuals looking for high-quality, stylish clothing that aligns with their values.
Los Angeles label founded in 2016 by Bailey Hunter, making hand-woven, hand-dyed and hand-embroidered clothing with artisan-owned workshops in Gujarat, India.
Why it's similar. Hand-woven, hand-dyed Indian textiles, tiny runs
What changes. More womenswear-led and smaller range
Brooklyn label by Sheena Sood making hand-embroidered, colorful womenswear from Indian artisan textiles, produced in small batches in New York.
Why it's similar. Indian artisan embroidery, but louder colour palette
What changes. Primarily womenswear, brighter and more playful
Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.
What changes. Japanese craft vocabulary, less patchwork or crochet
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New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
Why it's similar. Both brands emphasize contemporary styles with a focus on sustainability and unique patterns.
What changes. Higher price, nostalgic Americana narrative
Needles is Keizo Shimizu's Nepenthes in-house label, reworking Americana and 1970s leisurewear, best known for its butterfly-logo velour track pants.
Why it's similar. Both brands are known for their eclectic styles and use of vibrant colors and premium natural materials.
Family-run Los Angeles label making premium cotton basics in the USA, known for garment-dye and mineral-wash treatments across tees, hoodies and joggers.
Why it's similar. COTTON CITIZEN aligns with the premium segment and shares a focus on colorful pieces and unique dye techniques, much like Story Mfg.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
Why it's similar. Both brands emphasize contemporary designs and high-quality, sustainable materials.
Nigo's Tokyo label reworking vintage workwear and sportswear with mascot graphics, listed on the Tokyo Stock Exchange since November 2025.
Why it's similar. Nigo's Tokyo label runs on a future-in-the-past idea, reworking vintage workwear and sportswear into loopwheel tees and sashiko denim under mascot graphics.
British contemporary label known for bold prints, slim tailoring and occasionwear, owned by Authentic Brands Group since 2022.
Why it's similar. Ted Baker shares a colorful palette and playful style with Story Mfg. The brand's focus on prints and patterns aligns with Story Mfg.'s attention to detail.
Japanese denim and workwear label from Kojima, Okayama, known for boro patchwork, sashiko stitching and indigo-dyed remake pieces.
Why it's similar. Kapital works out of Kojima in Okayama, the centre of Japanese denim, and its boro patchwork and sashiko stitching mirror Story mfg.'s visible hand-stitched craft.
What changes. Bigger range, denim-heavy, eccentric styling
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. Self-taught tailor Oliver Spencer cuts workwear-inspired jackets and unstructured suiting from British and Italian cloth, sharing the craft framing but none of the plant dyeing.
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Japanese outdoor brand from Sanjo, Niigata, pairing titanium camp gear with technical apparel; taken private by Bain Capital and the founding family in 2024.
Hiroki Nakamura's Tokyo label applies heritage craft and natural dyes to Americana-rooted "future vintage" clothing and footwear such as the FBT moccasin-sneaker.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Founder-led Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Japanese label founded in 2005 that reproduces mid-century American workwear and military clothing in small-run selvedge denim and natural fabrics.
British heritage menswear label reworking military, workwear and mountaineering archive pieces from a Newcastle studio; founder Nigel Cabourn died in June 2026.
Accessories, eyewear and adjacent labels with the same sensibility as Story mfg. — a complement, not a substitute for the clothing.
Swedish label making brightly patterned cotton socks, underwear and swimwear, sold in multipacks and gift boxes worldwide.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Tigra Tigra | Artisan textiles | Similar |
| 2 | Abacaxi | Hand embroidery | Similar |
| 3 | Blue Blue Japan | Cheaper | |
| 4 | Bode | Contemporary | Similar |
| 5 | NEEDLES | Contemporary | Cheaper |
| 6 | COTTON CITIZEN | Contemporary | Similar |
| 7 | A Kind of Guise | Contemporary | Cheaper |
| 8 | Human Made | Vintage reworks | Similar |
| 9 | Ted Baker | Contemporary | Cheaper |
| 10 | Kapital | Boro patchwork | Similar |
| 11 | Oliver Spencer | Relaxed tailoring | Cheaper |
| 12 | Engineered Garments | Similar | |
| 13 | Snow Peak | Similar | |
| 14 | visvim | More premium | |
| 15 | Acne Studios | Similar | |
| 16 | Our Legacy | Similar | |
| 17 | orSlow | Similar | |
| 18 | Nigel Cabourn | Cheaper | |
| 19 | Happy SocksAccessories & adjacent | Cheaper |
Bode is the most similar brand to Story Mfg, with a match score of 89%. Both emphasize sustainability and unique patterns, but Bode leans more towards high-fashion with vintage fabric blends.
For those seeking cheaper options, consider NEEDLES and Swedish Stockings, which fit within the $$-$$$ mid-range price segment. Ted Baker also provides accessible pricing within the same tier.
Comparatively, Bode offers a more high-fashion edge with its use of vintage fabrics, while Story Mfg focuses strongly on natural dyes and fibers. Bode is generally priced in the premium segment.
Story Mfg is renowned for its handcrafted, environmentally conscious garments made from natural materials. The brand is celebrated for its use of organic cotton, hemp, and vibrant natural dyes which result in visually striking designs full of storytelling character.
For affordable options similar to Story Mfg, oddli and NEEDLES offer playful, vibrant styles at a lower price point in the mid-range segment.
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