Thug Club

Thug Club is a Seoul luxury-streetwear label founded in 2018 by Yeong Min Cho, known as "Thug Min," a Seoul Institute of the Arts fashion graduate who built the brand through social media before designer Kwon Jiyool joined as design director in 2021. Collections draw on hip-hop, biker and skate culture, with oversized hoodies, graphic tees, washed and distressed denim, leather outerwear and heavy metal hardware. The brand went viral on logo boxer shorts, has collaborated with MCM and Gentle Monster, opened an Itaewon flagship in 2024, and sells through END., HBX and Nubian.