Brand profile
Thug Club
Seoul luxury-streetwear label mixing hip-hop, biker and skate references across oversized graphics, distressed denim and metal-hardware outerwear.
SeoulOrigin
StreetwearStyle
$$$Price
What to know about Thug Club
Logo boxer shorts broke it open
The label went viral on logo-waistband boxer shorts, and that graphic underwear remains the cheapest way into a line otherwise built on outerwear and denim.
Biker and skate, cut oversized
Hip-hop, biker and skate references run through oversized hoodies, graphic tees, washed and distressed denim, leather outerwear and heavy metal hardware.
Instagram start, now stocked globally
Yeong Min Cho built it through social media from 2018, added a design director in 2021, opened an Itaewon flagship in 2024, and sells via END., HBX and Nubian.
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Brand facts
Thug Club is a Seoul luxury-streetwear label founded in 2018 by Yeong Min Cho, known as "Thug Min," a Seoul Institute of the Arts fashion graduate who built the brand through social media before designer Kwon Jiyool joined as design director in 2021. Collections draw on hip-hop, biker and skate culture, with oversized hoodies, graphic tees, washed and distressed denim, leather outerwear and heavy metal hardware. The brand went viral on logo boxer shorts, has collaborated with MCM and Gentle Monster, opened an Itaewon flagship in 2024, and sells through END., HBX and Nubian.
- Founded
- 2018
- Origin
- Seoul, South Korea
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Streetwear, Punk / Grunge / Goth
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