Brand profile
TONYWACK
Seoul menswear label mixing refined classic tailoring with 1960s-70s European subculture attitude under a "Raw Classic" identity.
4 brands like TONYWACK like Our Legacy, Paul Smith, A Kind of Guise →



What to know about TONYWACK
TONYWACK is a Seoul-based menswear label founded in 2012 by designer Taewan Kim. Working under a "Raw Classic" identity, it balances sharp classic tailoring with pared-back contemporary shapes, drawing on 1960s and 1970s European punk and youth subculture. Collections center on suiting, pleated wide trousers, garment-dyed workwear jackets, knitwear and lamb and goat leather outerwear built from custom-developed fabrics. The independent brand sells direct and through SSENSE, Farfetch, Goodhood, Assembly New York and Bergdorf Goodman. Shirts and trousers typically run $200-400, with leather outerwear reaching roughly $600-1,100.
Looks from TONYWACK
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Shop all TONYWACK ↗Available atSSENSE
If you like TONYWACK
84% matchOur Legacy
Custom-woven fabrics, reworked staples, subculture nods
What changes: Swedish rave/club references over European punk tailoring
74% matchPaul Smith
Classic tailoring twisted by British youth-culture attitude
What changes: Much broader, more commercial range and brighter colour
73% matchA Kind of Guise
Independent relaxed tailoring on developed niche fabrics
What changes: Travel/leisure mood, no punk or leather edge
72% matchstein
Asian independent doing minimal tailoring in odd fabrics
What changes: Genderless and conceptual rather than classic-sharp
Brand facts
- Founded
- 2012
- Origin
- Seoul, South Korea
- Price
- $$$
- Typical prices
- Knitwear $183–$212 · Jackets $272–$704 · Trousers $219–$248
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Quiet luxury



