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Brand profile

TONYWACK

Seoul menswear label mixing refined classic tailoring with 1960s-70s European subculture attitude under a "Raw Classic" identity.

SeoulOrigin
Minimalist / ContemporaryStyle
$$$Price

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A man wearing a brown suede TONYWACK blazer with sunglasses and black leather trousers

What to know about TONYWACK

Tailoring filtered through 70s subculture

Taewan Kim's "Raw Classic" idea puts sharp classic suiting next to 1960s-70s European punk and youth-culture shapes, so the tailoring reads looser and less formal.,

Custom fabrics, not stock cloth

Collections are built from fabrics developed for the brand, showing up in pleated wide trousers, garment-dyed workwear jackets, knitwear and lamb and goat leather outerwear.

Independent, but stocked like a name

Shirts and trousers sit at $200-400 and leather outerwear runs roughly $600-1,100, sold direct and through SSENSE, Farfetch, Goodhood, Assembly New York and Bergdorf Goodman.

StyleMinimalist / ContemporaryQuiet luxury

Looks from TONYWACK

Shop all TONYWACK ↗
TONYWACK — TONYWACK Gray Light Wool Zip HoodieGray Light Wool Zip Hoodie$223TONYWACK — TONYWACK Brown Wool & Silk Layered SweaterBrown Wool & Silk Layered Sweater$193TONYWACK — TONYWACK Green Silk Cotton Swing JacketGreen Silk Cotton Swing Jacket$368TONYWACK — TONYWACK Beige Garment Washed Barn JacketBeige Garment Washed Barn Jacket$242TONYWACK — TONYWACK Brown Brushed Argyle CardiganBrown Brushed Argyle Cardigan$212TONYWACK — TONYWACK Beige Washed Cotton Twill OvershirtBeige Washed Cotton Twill Overshirt$153

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Brand facts

TONYWACK is a Seoul-based menswear label founded in 2012 by designer Taewan Kim. Working under a "Raw Classic" identity, it balances sharp classic tailoring with pared-back contemporary shapes, drawing on 1960s and 1970s European punk and youth subculture. Collections center on suiting, pleated wide trousers, garment-dyed workwear jackets, knitwear and lamb and goat leather outerwear built from custom-developed fabrics. The independent brand sells direct and through SSENSE, Farfetch, Goodhood, Assembly New York and Bergdorf Goodman. Shirts and trousers typically run $200-400, with leather outerwear reaching roughly $600-1,100.

Founded
2012
Origin
Seoul, South Korea
Price
$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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