Brand profile

TONYWACK

Seoul menswear label mixing refined classic tailoring with 1960s-70s European subculture attitude under a "Raw Classic" identity.

SeoulOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like TONYWACK like Our Legacy, Paul Smith, A Kind of Guise

A man wearing a brown suede TONYWACK blazer with sunglasses and black leather trousersTONYWACK — Beige Garment Washed Barn JacketTONYWACK — Taupe Superfine Wool Commando V-Neck Knit Sweater

What to know about TONYWACK

TONYWACK is a Seoul-based menswear label founded in 2012 by designer Taewan Kim. Working under a "Raw Classic" identity, it balances sharp classic tailoring with pared-back contemporary shapes, drawing on 1960s and 1970s European punk and youth subculture. Collections center on suiting, pleated wide trousers, garment-dyed workwear jackets, knitwear and lamb and goat leather outerwear built from custom-developed fabrics. The independent brand sells direct and through SSENSE, Farfetch, Goodhood, Assembly New York and Bergdorf Goodman. Shirts and trousers typically run $200-400, with leather outerwear reaching roughly $600-1,100.

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If you like TONYWACK

A person wearing a black and khaki deconstructed belted stein trench coat with black leather boots72% match

stein

$$$Minimal tailoringTokyo, Japan

Asian independent doing minimal tailoring in odd fabrics

What changes: Genderless and conceptual rather than classic-sharp

Brand facts

Founded
2012
Origin
Seoul, South Korea
Price
$$$
Typical prices
Knitwear $183–$212 · Jackets $272–$704 · Trousers $219–$248
Focus
Menswear
Styles
Minimalist / Contemporary, Quiet luxury

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