discoAlternatives
12 brands that actually make shirts and sit close to Norse Projects on style and price — each with what it does differently.
Looking wider? See the full Norse Projects profile →
Does the same thing Norse does with its Fyn 4.0 GORE-TEX shell: GORE-TEX Cruiser jackets and WINDSTOPPER-lined chino crew jackets cut as plain everyday menswear, alongside chinos and shirts in muted colours.
59 shirts tracked · from $94
Shop Nanamica ↗
Samsøe Samsøe's menswear covers Norse's staples: the Saryan P organic-cotton oxford shirt, 100% merino Isak knit, Sataka overshirt, Kronos tee and Sajohn padded jacket with taped seams, mostly in navy, grey and brown.
44 shirts tracked · from $88
Shop Samsoe Samsoe ↗
Stockholm's equivalent of Norse: an independent Scandinavian menswear label (founded 2005) built on shirts, knitwear and trousers in custom-developed fabrics, sold through the same END. and independent-shop network.
175 shirts tracked · from $104
Shop Our Legacy ↗
Covers Norse's workwear side — Bakers chore jackets, overshirts, Aston trousers and knitwear in plain colours — for the same logo-free menswear buyer, and is stocked by many of the same independents.
133 shirts tracked · from $131
Shop Universal Works ↗
Serves the same buyer of plain, logo-light staples, anchored by Japanese selvedge Petit New Standard jeans, plain knits and simple jackets that pair directly with Norse's oxford shirts and chinos.
97 shirts tracked · from $91
Shop A.P.C. ↗
Makes the overshirts, knitwear and outerwear a Norse buyer wears, produced with small family-run Bavarian factories from Italian, British and German cloth, at a similar price tier.
4 shirts tracked · from $326
Shop A Kind of Guise ↗
Built from workwear and military uniform references since 1995 — chore jackets, fatigue trousers, knitwear — in muted colours for the same logo-free menswear buyer, at a price close to Norse's.
3 shirts tracked · from $193
Shop YMC ↗
Both feature contemporary designs with a focus on unique tailoring and neutral palettes.
26 shirts tracked · from $291
Shop Acne Studios ↗
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, run from London since 1970 and majority-owned since 1990 by Japan's Anglobal, part of TSI Holdings.
37 shirts tracked · from $118
Shop Margaret Howell ↗
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
47 shirts tracked · from $192
Shop Engineered Garments ↗
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
102 shirts tracked · from $68
Shop Beams Plus ↗
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
43 shirts tracked · from $175
Shop Auralee ↗Brands qualify by actually making shirts — each count above is live inventory Disco tracks, not a category tag. Some outbound links are affiliate links.