Looking to step up from Princess Polly? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
New York-founded footwear label, owned by Steve Madden since 2014, known for trend-driven boots, sandals and loafers at mid-market prices.
Why it's similar. Shares a contemporary style with a focus on trend-driven designs appealing to a similar demographic.
Los Angeles womenswear label owned by Revolve, known for feminine party dresses, denim and going-out separates.
Why it's similar. Both brands focus on trendy, playful designs with an emphasis on vibrant colors and flattering silhouettes.
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
Why it's similar. Urban Outfitters and Princess Polly both embrace a contemporary style with relaxed silhouettes and colorful designs.
Melbourne womenswear label producing limited-run linen, wool and vintage-fabric pieces locally, founded in 2015 by Emma Cutri and Alice McIntosh.
Why it's similar. Both have playful aesthetics and utilize colorful palettes, appealing to a similar audience.
Independent San Francisco label making boldly printed, artist-designed dresses and tees in extended sizes, produced locally in the Bay Area.
Dolce Vita, Lovers + Friends, Urban Outfitters lead our ranking. Looking to step up from Princess Polly? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.