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Want the OMIGHTY look for less? These 8 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Independent London brand founded in 2001 by Gemma Shiel, known for cartoonish graphics, bold colour and playful, boxy streetwear.
Why it's similar. Both brands emphasize bold and vibrant designs that make a statement.
What changes. Playful/childlike rather than sexy party
Dolls Kill is an online retailer of rave, goth and e-girl fashion, mixing in-house labels with third-party streetwear and platform footwear.
Why it's similar. Dolls Kill and OMIGHTY both target the edgy and alternative fashion crowd.
What changes. Multi-brand retailer, not a single design voice
Australian label from sisters Alana Pallister and Stevie Cox making Y2K-inflected going-out wear, cutout dresses, denim and now footwear.
Why it's similar. Both offer edgy streetwear with a bold aesthetic and relaxed fits.
What changes. Higher price, less graphic/slogan-led
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Independent Los Angeles label known for Y2K- and punk-inflected womenswear, graphic baby tees and chunky platform boots, sold direct-to-consumer online.
What changes. Adds footwear and a harder punk slant
Los Angeles streetwear label founded in 2002, known for Medusa-head and chain-motif graphic tees, hoodies and caps rooted in West Coast hip-hop.
American mall chain selling band tees, licensed pop-culture merch and goth, punk and emo apparel, owned by Sycamore Partners.
British alternative label founded in 2010, making gothic and occult-inspired clothing, footwear, accessories and homeware sold mainly direct online.
Singapore-headquartered Chinese ultra-fast-fashion platform selling thousands of low-priced new styles daily, now pursuing a Hong Kong listing.
Lazy Oaf, Dolls Kill, I Am Gia lead our ranking. Want the OMIGHTY look for less? These 8 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.