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Want the I Love Ugly look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
Why it's similar. Adsum shares a contemporary design ethos and a neutral color palette similar to I Love Ugly.
What changes. More utilitarian US workwear detailing
Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.
Why it's similar. Both brands prioritize a minimalist aesthetic with clean lines and neutral colors.
American fashion house founded in 1982, known for dress and casual footwear, tailored menswear and social-issue advertising.
Why it's similar. Kenneth Cole shares a similar style, silhouette, and tagged sophistication. It fits comfortably in the same mid-range price segment and uses similar materials.
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Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.
Why it's similar. Both brands emphasize neutral palettes and sophisticated, timeless designs.
Japanese-Australian surf label founded in Byron Bay in 2014; it shut down in October 2023 and filed for Chapter 7 bankruptcy.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Adsum, Everlane, Kenneth Cole lead our ranking. Want the I Love Ugly look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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