Cheaper alternatives to I Love Ugly

● Updated July 2026 · 6 ranked picks
A man wearing an oversize I Love Ugly t-shirt

Want the I Love Ugly look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man wearing a Olive Everlane overshirt, a white beanie and khaki pants
#3

Everlane

85% match
Minimalist$$ · CheaperSan Francisco · est. 2010Made in China

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors.

Why it's similar. Both brands prioritize a minimalist aesthetic with clean lines and neutral colors.

A man wearing a green Adsum sweater, jeans and a blue denim hat
#6

Adsum

81% match
Contemporary$$ · CheaperBrooklyn, USA · est. 2015Made in Various

Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way.

Why it's similar. Adsum shares a contemporary design ethos and a neutral color palette similar to I Love Ugly.

A man wearing a black Kenneth Cole suit with sunglasses
#8

Kenneth Cole

80% match
Contemporary$$ · CheaperNew York City, United States · est. 1982Made in Asia

Kenneth Cole is a fashion brand known for its contemporary and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and timeless style.

Why it's similar. Kenneth Cole shares a similar style, silhouette, and tagged sophistication. It fits comfortably in the same mid-range price segment and uses similar materials.

A man standing on the street wearing a biege JJJJound trench coat, green sweatshirt, dark grey pants and shoes
#9

JJJJound

79% match
Luxury$$ · CheaperMontreal, Canada · est. 2006

JJJJound was founded as a design blog in order to "examine the recurring patterns in timeless design".

Why it's similar. Both brands emphasize neutral palettes and sophisticated, timeless designs.

An older man wearing a camo print Noah jacket and orange pants
#13

Noah NYC

$$ · CheaperBrooklyn, USA · est. 2015

Brendon Babenzien founded the environmentally friendly streetwear brand Noah in 2015 after leaving his post as the creative director of Supreme.

Common questions
What are the best cheaper alternatives to I Love Ugly?

Everlane, Adsum, Kenneth Cole lead our ranking. Want the I Love Ugly look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.