More premium alternatives to Invicta

● Updated July 2026 · 5 ranked picks
A close-up of an Invicta black watch

Looking to step up from Invicta? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A woman wearing DVF black sonja dress
#5

DVF

76% match
Contemporary$$$$ · More premiumNew York, United States · est. 1972Made in China, Italy, USA

DVF, short for Diane von Fürstenberg, is renowned for its iconic wrap dresses that revolutionized women's fashion in the 1970s.

Why it's similar. Clear similarities in style and palette. Both focus on bold, empowering designs.

A man wearing an Alpina silver watch
#15

Alpina

$$$$ · More premiumBuchloe, Germany · est. 1965Made in Europe

Alpina is a clothing brand that is known for its high-quality outdoor apparel and accessories. Their products are designed to withstand extreme weather conditions and provide comfort and functionality for outdoor enthusiasts.

A man wearing a TAG Heuer watch with a black jacket
#16

TAG Heuer

$$$$$ · More premiumLa Chaux-de-Fonds, Switzerland · est. 1860Made in Asia

TAG Heuer is a luxury Swiss watch brand known for its precision, quality, and innovation. They have also expanded into the world of fashion with their line of sporty and sophisticated clothing and accessories.

A man wearing a Hublot watch and a black shirt
#17

Hublot

$$$$$ · More premiumNyon, Switzerland · est. 1980Made in Europe

Hublot is a Swiss luxury watchmaker known for their innovative designs and use of unique materials such as carbon fiber and ceramic in their timepieces.

Pharrel wearing a Richard Mille watch and a mickey mouse t-shirt
#18

Richard Mille

$$$$$ · More premiumLes Breuleux, Switzerland · est. 2001Made in Europe

Richard Mille is a luxury Swiss watch brand that is known for its high-tech and innovative designs. The brand is favored by celebrities and athletes for its unique blend of performance and style.

Common questions
What are the best premium alternatives to Invicta?

DVF, Alpina, TAG Heuer lead our ranking. Looking to step up from Invicta? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.