More premium alternatives to Invicta

Updated August 2026 · 5 ranked picks
A close-up of an Invicta black watch

Looking to step up from Invicta? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A woman wearing DVF black sonja dress
#5

DVF

76% match
Contemporary$$$$ · More premiumNew York, United States · est. 1972Made in China, Italy, USA

New York house founded by Diane von Furstenberg, known for jersey wrap dresses and bold prints, now under creative director Nathan Jenden.

Why it's similar. Clear similarities in style and palette. Both focus on bold, empowering designs.

A man wearing an Alpina silver watch
#15

Alpina

$$$$ · More premiumGeneva, Switzerland · est. 1883Made in Europe

Swiss sports-watch brand founded in 1883 and based in Geneva, known for the Alpiner, Seastrong Diver and Startimer Pilot lines.

A man wearing a TAG Heuer watch with a black jacket
#16

TAG Heuer

$$$$$ · More premiumLa Chaux-de-Fonds, Switzerland · est. 1860Made in Asia

Swiss luxury watchmaker under LVMH, known for motorsport chronographs and its Carrera, Monaco and Formula 1 collections.

A man wearing a Hublot watch and a black shirt
#17

Hublot

$$$$$ · More premiumNyon, Switzerland · est. 1980Made in Europe

Swiss luxury watchmaker in Nyon, LVMH-owned since 2008, known for the Big Bang and unusual case materials like ceramic, sapphire and Magic Gold.

Pharrel wearing a Richard Mille watch and a mickey mouse t-shirt
#18

Richard Mille

$$$$$ · More premiumLes Breuleux, Switzerland · est. 2001Made in Europe

Swiss maker of ultra-expensive, technically extreme tonneau-cased watches, developed with elite athletes and sold only through the brand's own boutiques.

Common questions
What are the best premium alternatives to Invicta?

DVF, Alpina, TAG Heuer lead our ranking. Looking to step up from Invicta? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.