Cheaper alternatives to Tommy Bahama

Sydney unisex resort label built on loose, boldly printed Hawaiian shirts, founded in 2016 by ex-Ksubi designers Mikey Nolan and Toby Jones.

Why it's similar. Shares resort style and relaxed fit, but with bolder prints.

American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.

Why it's similar. Nautica shares a focus on relaxed silhouettes and classic American style, similar to Tommy Bahama's laid-back vibe.

American preppy lifestyle brand known for its pink whale logo, Shep Shirts, polos and bright coastal-inspired sportswear.

Why it's similar. Vineyard Vines features relaxed, cropped silhouettes and a coastal theme that resonates with Tommy Bahama's aesthetic.

Byron Bay label making hemp and organic-cotton surf- and skate-influenced casualwear, from graphic tees and hoodies to denim and swim.

Why it's similar. Relaxes fit, earth tones and sustainable materials are notable overlaps.

British casual lifestyle label founded in 1988, selling coastal-leaning womens, mens and kids clothing; owned by Next plc since October 2023.

Why it's similar. British coastal-leaning casualwear — printed tees, chinos, jersey dresses — at a lower price tier; owned by Next plc since October 2023.

American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.

Why it's similar. Mid-priced updated preppy staples — chinos, oxfords, linen and cashmere — for shoppers who want Tommy Bahama's ease without the loud prints.

Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.

Why it's similar. Trades on 1970s safari and travel heritage with linen and silk suiting and field jackets, a more tailored take on resort dressing at similar mid pricing.

Family-owned Maine outfitter making the Bean Boot, Boat and Tote bags, flannels and outdoor gear since 1912.

Why it's similar. Low-to-mid-priced Maine outfitter offering the same relaxed, natural-fibre casualwear — flannels, canvas totes, outdoor staples — in a New England register.

Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.

Why it's similar. The budget option for relaxed casual basics — denim, tees and hoodies — if Tommy Bahama's mid-tier pricing is more than you want to spend.