
Helas
88% matchFrench skater-owned label, founded 2011, making caps, tracksuits and apparel that blend 90s sportswear references with laid-back French skate style.
Why it's similar. Helas has a similar streetwear style and relaxed silhouette, aligning with Lakai's skateboarding roots. The alignment in palette and design ethos contributes to a shared audience appeal.




