More premium alternatives to Alternative Apparel

● Updated July 2026 · 9 ranked picks
A man sitting looking away wearing a Alternative Apparel cream hoodie with sunglasses

Looking to step up from Alternative Apparel? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A woman wearing Joah Brown​ black foldover maxi skirt
#1

Joah Brown​

$$$ · More premiumSanta Barbara, United States · est. 2014Made in USA

Joah Brown is known for its comfortable and versatile basics that blend laid-back California style with modern design.

A man wearing a grey Reigning Champ long-sleeve with black pants and Converse shoes
#3

Reigning Champ

85% match
Athleisure$$$ · More premiumVancouver, Canada · est. 2007

Reigning Champ is a Canadian brand known for its high-quality athletic wear and minimalist designs. Their focus on using premium fabrics and attention to detail has made them a favorite among athletes and fashion enthusiasts alike.

Why it's similar. Reigning Champ offers a line of high-quality athleisure that aligns closely with Alternative Apparel's emphasis on comfort and eco-friendliness.

A man sitting wearing a Lululemon outfit feating a light blue jacket, cream hoodie and white pants
#8

Lululemon

$$$ · More premiumVancouver, Canada · est. 1998Made in Asia

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs. The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

A man wearing Mack Weldon true navy heather latitude vest
#13

Mack Weldon

$$$ · More premiumNew York, United States · est. 2012Made in Asia

Mack Weldon is renowned for its high-quality, comfortable basics, including underwear, socks, and casual wear, designed with innovative fabrics and smart design features.

A woman wearing Spanx smoke color airessentials jumpsuit
#14

Spanx

$$$ · More premiumAtlanta, United States · est. 2000Made in Asia, USA

Spanx is renowned for its innovative shapewear that provides comfortable, figure-enhancing support. The brand has expanded its offerings to include stylish leggings, activewear, and apparel designed to flatter and empower all body types.

A man wearing Cole Buxton varsity arch outline  navy t-shirt
#16

Cole Buxton

$$$ · More premiumManchester, United Kingdom · est. 2014

Cole Buxton is renowned for its minimalist, high-quality athletic wear that emphasizes comfort and durability. The brand focuses on timeless, versatile pieces that blend functionality with a modern aesthetic.

A man wearing a Lady White Co t-shirt and pants with a sweater draped over
#18

Lady White Co.

$$$ · More premiumLos Angeles, USA · est. 2015Made in Asia

Lady White Co. is a clothing brand known for its high-quality craftsmanship, minimalist aesthetic, and vintage-inspired designs, offering essential wardrobe staples with a timeless appeal.

Common questions
What are the best premium alternatives to Alternative Apparel?

Joah Brown​, Reigning Champ, Lululemon lead our ranking. Looking to step up from Alternative Apparel? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.