disco
Looking to step up from Alternative Apparel? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Why it's similar. Reigning Champ offers a line of high-quality athleisure that aligns closely with Alternative Apparel's emphasis on comfort and eco-friendliness.
What changes. Much higher price, heavyweight structured knits not washed-soft
Los Angeles loungewear label known for slouchy, oversized stretch-jersey basics in neutral tones, sold mainly direct-to-consumer.
Why it's similar. No catalogue entry exists for Joah Brown, so this pairing rests on the shared category alone, soft relaxed loungewear basics, sold direct at a step above Alternative Apparel.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Chip Wilson's Vancouver company builds Luon and Nulu into Align leggings and Scuba hoodies, technical fabric engineering where Alternative Apparel sells washed cotton at a fraction of the price.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
New York direct-to-consumer menswear brand making performance-fabric basics — underwear, socks, tees, sweats — sold mainly online since 2012.
British menswear label making minimally branded heavyweight jersey staples and Italian leather outerwear under an "athletic essentialism" ethos.
Los Angeles label making American-made sportswear basics — custom-knit tees, sweats and rugbys in muted colors with minimal branding.
Los Angeles label producing organic-cotton, clay- and indigo-dyed unisex basics, denim and alpaca knits made in the regions where its raw materials are grown.
Reigning Champ, Joah Brown, Lululemon lead our ranking. Looking to step up from Alternative Apparel? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?