In the world of avant-garde fashion, few brands encapsulate the spirit of innovation and artistry like Junya Watanabe. Known for its intricate layering and unexpected silhouettes, Watanabe's designs often marry traditional craftsmanship with a modern aesthetic. With a focus on unique materials and a commitment to quality, his pieces offer elevated comfort while making bold style statements, perfect for those who seek to stand out in any setting, be it casual or formal.

Brands like Sacai and Yohji Yamamoto echo this ethos, combining unconventional designs with meticulous attention to detail. Comme Des Garcons brings an experimental approach to the fore, challenging fashion norms with each collection, while Visvim seamlessly blends heritage craftsmanship with contemporary streetwear influences. Each of these labels shares a dedication to artistic expression and individuality. Dive into our curated list to discover more brands that resonate with the innovative spirit of Junya Watanabe.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Rick Owens
Match (%)
Style
$$$$
Why Similar?
Haider Ackermann
Match (%)
Style
$$$$
Why Similar?
11 BY BORIS BIDJAN SABERI
Match (%)
Style
$$$$
Why Similar?
Craig Green
Match (%)
Style
$$$$
Why Similar?
Yohji Yamamoto
Match (%)
Style
$$$
Why Similar?
Vivienne Westwood
Match (%)
Style
$$$$
Why Similar?
Tao Comme Des Garçons
Match (%)
Style
$$$$
Why Similar?
M.A+
Match (%)
Style
$$$$
Why Similar?
BLESS
Match (%)
Style
$$$$
Why Similar?
Sacai
Match (%)
Style
$$$
Why Similar?
Price
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A women wearing a Rick Owens black porterville metro coat

Rick Owens

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Los Angeles, USA
Made in
Italy
Founded
1994

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.

Haider Ackermann

Size Guide
$$$$
Very High
$$$$ (Very High)
Contemporary
Origin
Paris, France
Made in
France
Founded
2002

Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.

11 BY BORIS BIDJAN SABERI

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Streetwear
Origin
Barcelona, Spain
Made in
Europe
Founded
2001
11 BY BORIS BIDJAN SABERI is a high-end fashion brand that is known for its avant-garde and edgy designs. The brand's signature style features a combination of streetwear and luxury fashion, often incorporating unique fabrics and experimental techniques.

Craig Green

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Utilitarian
Origin
London, United Kingdom
Made in
Asia
Founded
2012
Craig Green is a British menswear designer known for his innovative and sculptural designs that blend functionality and avant-garde aesthetics. His collections often feature unique and intricate construction techniques, bold color choices, and utilitarian elements.
A women wearing a Yohji Yamamoto black dian 2 r-mohair turtleneck

Yohji Yamamoto

Size Guide
$$$
High
$$$ (High)
Avant-garde
Origin
Tokyo, Japan
Made in
Japan
Founded
1972

Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.

A women wearing a Vivienne Westwood off-white toulouse shirt

Vivienne Westwood

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Eclectic
Origin
London, England
Made in
Asia
Founded
1971
Vivienne Westwood is a British fashion brand known for its avant-garde designs and punk-inspired aesthetic. The brand is recognized for its unconventional and rebellious approach to fashion, with a focus on bold prints, exaggerated silhouettes, and unique details.

Tao Comme Des Garçons

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Conceptual
Origin
Tokyo, Japan
Made in
Japan
Founded
1993
Tao Comme Des Garçons is known for its avant-garde approach, blending playful silhouettes with deconstructed designs. The brand often experiments with layering and texture, creating pieces that challenge traditional fashion norms while maintaining a whimsical edge.
$$$$
Very High
$$$$ (Very High)
Avant-garde
Artisanal
Origin
Tokyo, Japan
Made in
Japan
Founded
2006
M.A+ is renowned for its artisanal craftsmanship and minimalist aesthetic, often featuring meticulously hand-stitched details and high-quality materials. The brand, founded by Maurizio Amadei, emphasizes unique, sculptural silhouettes that blend traditional techniques with avant-garde design.
$$$$
High
$$$$ (Very High)
Avant-garde
Conceptual
Origin
Paris, France
Made in
Europe
Founded
2015
BLESS is known for its avant-garde approach to fashion, blending art and design to create unique, conceptual pieces that often challenge traditional norms. The brand frequently incorporates unexpected materials and innovative techniques, making each collection a distinct and thought-provoking experience.
A women wearing a Sacai black t-shirt midi dress
$$$
High
$$$ (High)
Avant-garde
Technical
Origin
Tokyo, Japan
Made in
Japan
Founded
1999
Sacai is a Japanese fashion brand known for its innovative and avant-garde designs that often combine contrasting fabrics, textures, and patterns. The brand's signature style is a fusion of traditional and modern elements, resulting in unique and unexpected pieces that are both functional and fashion-forward.

UMBER POSTPAST

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Conceptual
Origin
Los Angeles, United States
Made in
Asia
Founded
2021
UMBER POSTPAST is known for its innovative approach to sustainable fashion, blending modern design with eco-friendly materials. The brand emphasizes timeless, versatile pieces that prioritize both style and environmental consciousness.
A women wearing a Alexander McQueen black slashed harness midi dress

Alexander McQueen

Size Guide
$$$
High
$$$ (High)
Avant-garde
Edgy
Origin
London, England
Made in
Europe
Founded
1992
Alexander McQueen is a luxury fashion brand known for its avant-garde and dramatic designs. The brand is recognized for its edgy and rebellious aesthetic, often incorporating intricate details and unconventional materials into its pieces.

AREA Clothing

Size Guide
$$$$
High
$$$$ (Very High)
Avant-garde
Bold
Origin
New York, United States
Made in
USA
Founded
2016
AREA Clothing is renowned for its bold, glamorous designs that often feature intricate embellishments and striking silhouettes. The brand blends high fashion with playful elements, making it a favorite among trendsetters and celebrities.
A women wearing a Ann Demeulemeester white dete shirt

Ann Demeulemeester

Size Guide
$$$
High
$$$ (High)
Avant-garde
Origin
Antwerp, Belgium
Made in
Belgium
Founded
1985

Ann Demeulemeester is a Belgian fashion brand known for their dark, edgy aesthetic and avant-garde designs. The brand is often characterized by a dark, moody aesthetic and a focus on unconventional, edgy silhouettes.

Jacquemus

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Minimalist
Origin
Paris, France
Made in
Europe
Founded
2009
Jacquemus is a French brand known for its playful and avant-garde designs that blend traditional and contemporary elements. The brand is characterized by its use of bold colors, unique silhouettes, and unexpected details that make its pieces stand out.
A women wearing a VETEMENTS red gym track jacket

VETEMENTS

Size Guide
$$$
High
$$$ (High)
Fashion-forward
Origin
Paris, France
Made in
Europe
Founded
2014

Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes. Vetements has become a cult favorite among fashion insiders and is known for its unique, conceptual collections that often incorporate a sense of humor and irony.

HODAKOVA

Size Guide
$$$$
Med-High
$$$$ (Very High)
Avant-garde
Conceptual
Origin
Stockholm, Sweden
Made in
Europe
Founded
2019
HODAKOVA is known for its innovative approach to upcycling, transforming vintage garments into contemporary, avant-garde pieces. The brand's distinctive aesthetic merges sustainability with high fashion, making it a standout in the modern fashion landscape.
An image of LOEWE green beveled cateye sunglasses
$$$$
Very High
$$$$ (Very High)
Luxury
Artisanal
Origin
Madrid, Spain
Made in
Europe
Founded
1846
Loewe is a luxury fashion brand from Spain known for its high-quality leather goods, including handbags, shoes, and accessories. The brand is also recognized for its modern and innovative designs that blend traditional craftsmanship with contemporary aesthetics.

A.W.A.K.E. Mode

Size Guide
$$$
Med-High
$$$ (High)
Avant-garde
Edgy
Origin
London, United Kingdom
Made in
Europe
Founded
2012
A.W.A.K.E. Mode is known for its avant-garde approach to fashion, blending playful and sculptural elements with a sophisticated edge. The brand frequently incorporates unexpected silhouettes and intricate detailing, making each piece a statement of creativity and innovation.
A women wearing a Dries Van Noten blue half-button denim shirt

Dries Van Noten

Size Guide
$$$
High
$$$ (High)
Eclectic
Colorful
Origin
Antwerp, Belgium
Made in
Europe
Founded
1986
Dries Van Noten is known for its unique and eclectic designs that blend various patterns, colors, and textures. The brand is also recognized for its commitment to quality craftsmanship and attention to detail.
A women wearing a Issey Miyake white & purple asagao maxi dress

Issey Miyake

Size Guide
$$$
High
$$$ (High)
Innovative
Contemporary
Origin
Tokyo, Japan
Made in
Japan
Founded
1970
Issey Miyake is a Japanese fashion brand known for its innovative designs and use of technology in fashion. The brand is famous for its signature pleats and geometric patterns, which are often inspired by nature and architecture.
A women wearing a Helmut Lang black gusset leather minidress

Helmut Lang

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Austria
Made in
Europe & Asia
Founded
1986

Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.

A women wearing a Raf Simons green crewneck maxi dress

Raf Simons

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Minimalist
Origin
Antwerp, Belgium.
Made in
Belgium & Italy
Founded
1995
Raf Simons is a Belgian fashion designer known for his minimalist and avant-garde designs. The brand is recognized for its sharp tailoring, oversized silhouettes, and unique graphic prints.
A women wearing a Comme des Garçons black pleated faux-leather midi dress

Comme des Garçons

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Avant-garde
Contemporary
Origin
Tokyo, Japan
Made in
Japan
Founded
1969
Comme des Garçons is a Japanese fashion label founded by designer Rei Kawakubo in 1969. The brand is known for its avant-garde designs, unconventional silhouettes, and use of unexpected materials.
A women wearing a visvim beige pointer coat
$$$$
Very High
$$$$ (Very High)
Minimalist
Artisanal
Origin
Tokyo, Japan
Made in
Japan
Founded
2000

Visvim is a Japanese brand known for its artisanal approach to fashion, blending traditional Japanese craftsmanship with modern design to create high-quality clothing and accessories with a minimalist aesthetic.

$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Utilitarian
Origin
Tokyo, Japan
Made in
Japan
Founded
1996
WTAPS is a Japanese streetwear brand that is known for its military-inspired designs and high-quality materials. The brand's aesthetic is characterized by its clean lines, utilitarian details, and minimalist color palette.
A women wearing a Jil Sander off-white evening maxi dress

Jil Sander

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Contemporary
Origin
Hamburg, Germany
Made in
Europe & Asia
Founded
1968

Jil Sander is a high-end fashion brand founded by German designer Jil Sander in 1968. The brand is known for its minimalist and elegant approach to fashion design, often incorporating clean lines, high-quality materials, and a simple color palette in its collections.

$$$$
Very High
$$$$ (Very High)
Streetwear
Edgy
Origin
London, England
Made in
Japan
Founded
1994
Ambush is a Japanese fashion brand known for its unique and innovative designs that combine streetwear and high fashion. The brand is recognized for its use of bold colors, oversized silhouettes, and unconventional materials.
$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Basics
Origin
Yamaguchi, Japan
Made in
Vietnam
Founded
1974

Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.

An image of LOEWE green beveled cateye sunglasses
$$$$
Very High
$$$$ (Very High)
Luxury
Artisanal
Origin
Madrid, Spain
Made in
Europe
Founded
1846
Loewe is a luxury fashion brand from Spain known for its high-quality leather goods, including handbags, shoes, and accessories. The brand is also recognized for its modern and innovative designs that blend traditional craftsmanship with contemporary aesthetics.

30 Brands like Junya Watanabe

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{"pillar":"Junya Watanabe","rows":[{"name":"Rick Owens","score":90,"style":"Avant-garde","price":"Very High","whySimilar":"Both brands share a distinctive avant-garde aesthetic and focus on unique silhouettes."},{"name":"Haider Ackermann","score":88,"style":"Luxury","price":"Very High","whySimilar":"Both brands prioritize luxury fabrics and tailored fits in their avant-garde designs."},{"name":"11 BY BORIS BIDJAN SABERI","score":88,"style":"Avant-garde","price":"Very High","whySimilar":"Shares avant-garde style, deconstructed silhouettes, tailored fit, luxury and technical materials, and ultra-luxury price point."},{"name":"Craig Green","score":86,"style":"Avant-garde","price":"Very High","whySimilar":"Avant-garde style with architectural, deconstructed silhouettes, bold palette and technical materials; aligns closely on silhouette and fit."},{"name":"Yohji Yamamoto","score":85,"style":"Avant-garde","price":"High","whySimilar":"Both brands encompass an avant-garde approach with a focus on deconstructed designs."},{"name":"Vivienne Westwood","score":85,"style":"Avant-garde","price":"Very High","whySimilar":"Avant-garde style with deconstructed silhouettes, colorful palette, and high-end price segment. Known for challenging fashion norms."},{"name":"Tao Comme Des Garçons","score":83,"style":"Avant-garde","price":"Very High","whySimilar":"Shares avant-garde, deconstructed, colorful and fluid designs; uses luxury and technical materials, matching on cultural positioning."},{"name":"M.A+","score":82,"style":"Avant-garde","price":"Very High","whySimilar":"Avant-garde style with architectural, deconstructed silhouettes, tailored fit, and high-quality luxury materials."},{"name":"BLESS","score":80,"style":"Avant-garde","price":"Very High","whySimilar":"Avant-garde with deconstructed, architectural silhouettes, colorful palette and luxury materials; focuses on conceptual designs."},{"name":"Sacai","score":78,"style":"Avant-garde","price":"High","whySimilar":"Both offer innovative avant-garde designs that blend different materials and textures."}]}

We hope this roundup of brands like Junya Watanabe helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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