A woman wearing a Ambush outfit featuring a graphic t-shirt, jeans and a full face beanie

Ambush

$$$$
StyleStreetwearAvant-gardePunk / Grunge / Goth
Known forJewelry
Origin · London, EnglandMade in · JapanFounded · 2008

Ambush is a Tokyo label founded in 2008 by designer Yoon Ahn and rapper Verbal, beginning as a hip-hop-inflected fine jewelry line before expanding into unisex ready-to-wear shown on the Paris menswear calendar. Signature pieces include chunky silver chains and charms, workwear-cut outerwear, graphic knits and logo tees. New Guards Group took a majority stake in 2020; Ahn and Verbal bought it back on April 11, 2025, returning the brand to independence and shifting production to Japan. Collaborations span Nike, Gentle Monster, UGG and a 2025 Dunkin' capsule.

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How Ambush fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsslightly largeOversized, dropped-shoulder and roomy through the bodyRegular body with slightly cropped hem on taller wearersStick with your usual size unless you prefer a closer fit, in which case size down.low
Shirts & overshirtsslightly largeBoxy, straight-cut with a dropped shoulderRegularYour usual size should work; size down only if you want it fitted.low
Trousers & pantsmixedRelaxed to wide-leg on most seasonal cutsOften long enough to stack over footwearOrder your measured waist and expect a roomy leg; hemming may be needed.low
Jacketsslightly largeWorkwear-cut and boxy with a wide shoulderRegular to cropped in the body, sleeves sometimes short for the sizeTake your normal size for the intended volume, but check sleeve length if you have long arms.low
T-shirts & graphic teesslightly smallBoxy through the chest with a fairly wide neck openingRegular to slightly short in the bodySize up one if you want a genuinely relaxed drape or have a broader chest.low
Does Ambush run big or small?

Ambush varies by piece. Take your usual size for the intended oversized look, but consider sizing up one if you are broad-shouldered, over 6ft, or comparing against a US/EU label rather than a Japanese one. Shoppers generally describe Ambush as cut oversized and boxy in silhouette while still tagging closer to Japanese proportions, so the same nominal size can feel roomy in the body yet short or tight in the sleeve and shoulder.

How does Ambush fit?

Shoppers generally describe Ambush as cut oversized and boxy in silhouette while still tagging closer to Japanese proportions, so the same nominal size can feel roomy in the body yet short or tight in the sleeve and shoulder. Overall shape: Mostly boxy and oversized through the body and shoulder, drawn on a Japanese/unisex block that can still be narrow through the chest and sleeve.

How do Ambush hoodies & sweatshirts fit?

Ambush hoodies & sweatshirts fits slightly large. Stick with your usual size unless you prefer a closer fit, in which case size down. Shape: Oversized, dropped-shoulder and roomy through the body.

How do Ambush shirts & overshirts fit?

Ambush shirts & overshirts fits slightly large. Your usual size should work; size down only if you want it fitted. Shape: Boxy, straight-cut with a dropped shoulder.

How do Ambush trousers & pants fit?

Ambush trousers & pants varies by piece. Order your measured waist and expect a roomy leg; hemming may be needed. Shape: Relaxed to wide-leg on most seasonal cuts.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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