Brand profile

Buffalo

Montreal-based denim label known for rock-inflected stretch jeans and casual sportswear, majority-controlled by Iconix Brand Group since 2013.

MontrealOrigin
UnisexFocus
Y2KStyle
$$Price

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A man wearing Buffalo kamizo men's pocket t-shirt in whale blue

What to know about Buffalo

Stretch jeans with heavy treatments

The core is men's and women's stretch denim in skinny, slim, bootcut and relaxed fits, finished with whiskering, heavy fades, distressing and dark rinses.

A licensed trademark since 2013

Iconix Brand Group has held a majority 51% interest in the name since 2013 and licenses it out, including categories like eyewear, so output spans multiple makers.

Department stores and warehouse clubs

Distribution runs through department stores, warehouse clubs and buffalojeans.com, which matches its low-to-mid pricing rather than boutique positioning.

Known forSneakersFootwear

How Buffalo fits

Overall fit

true to size

Most shoppers find Buffalo's stretch jeans fit close to the labeled waist size with comfortable give, though specific cuts range from very slim to relaxed.

Tip: Order your usual waist size; the stretch denim accommodates most builds, but choose a slimmer cut if you prefer a tapered leg.

stretchy and comfortabletrue to waist sizelots of fit optionsfades and distressing

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Jeans & denimtrue to sizeslim, skinny, bootcut and relaxed optionsBuy your normal waist; the added stretch means you rarely need to size up, and pick the named cut for the leg profile you want.
T-shirts & graphic teesslightly smallslim, fitted through the bodyConsider sizing up if you want a relaxed fit, as graphic tees tend to run a touch trim.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Buffalo fit questions

Does Buffalo run big or small?

Buffalo fits true to size. Order your usual waist size; the stretch denim accommodates most builds, but choose a slimmer cut if you prefer a tapered leg. Most shoppers find Buffalo's stretch jeans fit close to the labeled waist size with comfortable give, though specific cuts range from very slim to relaxed.

How does Buffalo fit?

Most shoppers find Buffalo's stretch jeans fit close to the labeled waist size with comfortable give, though specific cuts range from very slim to relaxed. Overall shape: slim to relaxed depending on cut.

How do Buffalo jeans & denim fit?

Buffalo jeans & denim fits true to size. Buy your normal waist; the added stretch means you rarely need to size up, and pick the named cut for the leg profile you want. Shape: slim, skinny, bootcut and relaxed options.

How do Buffalo t-shirts & graphic tees fit?

Buffalo t-shirts & graphic tees fits slightly small. Consider sizing up if you want a relaxed fit, as graphic tees tend to run a touch trim. Shape: slim, fitted through the body.

Brand facts

Buffalo David Bitton is a denim-led casual apparel label founded by David Bitton, run from a Montreal headquarters with additional offices in Toronto and New York. The line centers on men's and women's stretch jeans in skinny, slim, bootcut and relaxed fits, plus graphic tees, knitwear, outerwear and licensed categories such as eyewear. Styling leans rock-and-roll, with whiskering, heavy fades, distressing and dark rinses. Iconix Brand Group has controlled a majority 51% interest in the trademark since 2013 and licenses it; product sells through department stores, warehouse clubs and buffalojeans.com.

Founded
1972
Origin
Montreal, Canada
Made in
China, India, Bangladesh, Vietnam
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Y2K, Streetwear, Punk / Grunge / Goth

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