85% matchFacetasm
Tokyo peer splicing street basics with cut-up knitwear
What changes: More runway tailoring, less gag-print novelty; line on pause
Brand profile
doublet
Tokyo label by Masayuki Ino making deconstructed, humor-driven streetwear with experimental textiles; 2018 LVMH Prize winner, shown in Paris.
TokyoOrigin
MenswearFocus
Avant-gardeStyle
$$$$Price
4 brands like doublet like Facetasm, Y/Project, UNDERCOVER →
What to know about doublet
Streetwear basics with a punchline
T-shirts, hoodies, denim and knitwear get reworked through trompe-l'oeil prints, oversized embroidery and novelty graphics rather than logo-led branding.
LVMH Prize behind the price
Masayuki Ino won the 2018 LVMH Prize, the first winner based outside Europe, and shows in Paris — the high pricing tracks experimental textile development and deconstruction.
Founded by a footwear designer
Ino previously headed shoe and accessory design at Miharayasuhiro, and doublet still runs ASICS footwear collaborations alongside its seasonal ready-to-wear.
If you like doublet
85% match
83% matchY/Project
Twisted, trompe-l'oeil-adjacent denim tricks
What changes: European pattern experiments over visual jokes; brand now defunct
80% matchUNDERCOVER
Tokyo forefather of punk-art deconstructed graphics
What changes: Darker, more conceptual and tailoring-heavy than humorous
76% matchBERNHARD WILLHELM
Ironic, craft-heavy absurdity in every garment
What changes: Rawer art-school output, less textile R&D or streetwear base
Brand facts
doublet is a Tokyo-based label founded in 2012 by Masayuki Ino, formerly head of shoe and accessory design at Miharayasuhiro, alongside pattern maker Takashi Murakami. The brand reworks streetwear basics — T-shirts, hoodies, denim, knitwear and footwear — using experimental textile development, deconstruction and visual jokes such as trompe-l'oeil prints, oversized embroidery and novelty graphics. Ino won the LVMH Prize in 2018, the first designer based outside Europe to do so, and the label shows in Paris. Footwear collaborations with ASICS continue alongside seasonal ready-to-wear.
- Founded
- 2012
- Origin
- Tokyo, Japan
- Made in
- Japan
- Price
- $$$$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Avant-garde, Streetwear, Punk / Grunge / Goth