78% matchPoler
Same Portland outdoor-fun, low-key graphic goods energy
What changes: Camp gear and novelty products rather than snowboard-scene messaging
Brand profile
Drink Water Snowboarding
Snowboarder-run apparel brand and anti-energy-drink campaign selling tees, hoodies, hats and bottles under a faucet logo.
PortlandOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$Price
4 brands like Drink Water Snowboarding like Poler, Huffer, Patagonia →
What to know about Drink Water Snowboarding
Started as a sponsorship refusal
Pro riders Austin Smith and Bryan Fox turned down energy-drink money in 2011 and wrote "drink water" on their boards instead; the label grew out of that protest.
A campaign that sells no drinks
Despite the name and faucet logo, the product line is tees, hoodies, hats, stickers and reusable bottles — no beverages at all.
Credibility comes from the riders
Snowboarders including Terje Haakonsen, Danny Davis and Maddie Mastro carry the message, and the brand runs an annual banked slalom race at Mt. Hood.
If you like Drink Water Snowboarding
78% match
68% matchHuffer
Snowboard-scene label built on heavyweight hoodies and tees
What changes: Broader fashion streetwear range plus puffer outerwear
66% matchPatagonia
Activism-first outdoor ethos, cause over marketing
What changes: Technical performance range at far higher prices
61% matchElement
Board-sports graphics with a nature-conscious slant
What changes: Skate-licensed, mall-distributed rather than rider-owned
Brand facts
Drink Water is a snowboarding apparel label and anti-energy-drink campaign started by professional riders Austin Smith and Bryan Fox, who began writing "drink water" on their boards in 2011 after turning down energy-drink sponsorship. It sells no beverages, instead offering tees, hoodies, hats, stickers and reusable bottles built around a faucet logo. A broad roster of pro snowboarders, among them Terje Haakonsen, Danny Davis and Maddie Mastro, carries the message, and the brand runs the annual Drink Water Rat Race banked slalom at Mt. Hood.
- Founded
- 2011
- Origin
- Portland, United States
- Made in
- USA
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Skatewear, Streetwear