Drink Water Snowboarding

Drink Water is a snowboarding apparel label and anti-energy-drink campaign started by professional riders Austin Smith and Bryan Fox, who began writing "drink water" on their boards in 2011 after turning down energy-drink sponsorship. It sells no beverages, instead offering tees, hoodies, hats, stickers and reusable bottles built around a faucet logo. A broad roster of pro snowboarders, among them Terje Haakonsen, Danny Davis and Maddie Mastro, carries the message, and the brand runs the annual Drink Water Rat Race banked slalom at Mt. Hood.