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Scandi minimalism with more technical outerwear depth
What changes: Higher price and broader cult streetwear following
Brand profile
Gothenburg brand making minimalist, weather-ready city outerwear, founded in 2001 by Swedish street artist Daniel Mänd.
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The core is city-functional outerwear — parkas, shell jackets and quilted styles designed around wet, windy west-coast weather rather than mild conditions.
Colours stay in navy, black, olive and earth tones across jackets, sweats, knitwear and shirting, so pieces read plain rather than seasonal.
The brand stresses durable construction and jacket care over fast collections, and uses recycled PET fabrics in several outerwear styles.
86% matchScandi minimalism with more technical outerwear depth
What changes: Higher price and broader cult streetwear following
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What changes: US Northeast workwear feel, smaller outerwear range
ELVINE is a Gothenburg label founded in 2001 by Swedish street artist Daniel Mänd and named after his grandmother, an Estonian seamstress who settled in Sweden in the 1950s. Its focus is city-functional outerwear — parkas, shell jackets and quilted styles built for Gothenburg's wet, windy weather, several using recycled PET fabrics. Colours stay muted: navy, black, olive and earth tones, alongside sweats, knitwear and shirting. The company positions itself against seasonal turnover, stressing durable construction and jacket care, and sells online and through European stockists.