Brand profile

ELVINE

Gothenburg brand making minimalist, weather-ready city outerwear, founded in 2001 by Swedish street artist Daniel Mänd.

GothenburgOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

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A man wearing a ELVINE

What to know about ELVINE

Built for Gothenburg rain and wind

The core is city-functional outerwear — parkas, shell jackets and quilted styles designed around wet, windy west-coast weather rather than mild conditions.

Muted palette, minimal styling

Colours stay in navy, black, olive and earth tones across jackets, sweats, knitwear and shirting, so pieces read plain rather than seasonal.

Against seasonal turnover

The brand stresses durable construction and jacket care over fast collections, and uses recycled PET fabrics in several outerwear styles.

Known forJacketsOuterwear

Brand facts

ELVINE is a Gothenburg label founded in 2001 by Swedish street artist Daniel Mänd and named after his grandmother, an Estonian seamstress who settled in Sweden in the 1950s. Its focus is city-functional outerwear — parkas, shell jackets and quilted styles built for Gothenburg's wet, windy weather, several using recycled PET fabrics. Colours stay muted: navy, black, olive and earth tones, alongside sweats, knitwear and shirting. The company positions itself against seasonal turnover, stressing durable construction and jacket care, and sells online and through European stockists.

Founded
2001
Origin
Gothenburg, Sweden
Made in
Europe
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Techwear, Streetwear

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