Brand profile

Greg Lauren

Los Angeles label by artist-designer Greg Lauren, hand-building deconstructed, patchworked luxury menswear from army surplus canvas, tents and vintage fabrics.

Los AngelesOrigin
MenswearFocus
Avant-gardeStyle
$$$$$Price

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A man wearing a Greg Lauren black/white shirt

What to know about Greg Lauren

Army tents become tailoring

Collections are cut from reclaimed materials — surplus canvas, military tents, duffle bags, vintage denim, antique linens — hand-stitched into patchwork trousers and kimono-front jackets.

Many pieces are one-of-a-kind

Most garments are made in-house at the Los Angeles Arts District studio, and because the source fabrics are salvaged, individual pieces are often unrepeatable.

Luxury prices, deconstructed clothes

Pricing sits at luxury level for patchwork and deconstructed outerwear, sold through Kith, SSENSE, HBX, Maxfield and Feature rather than classic tailoring channels.

Known forJacketsOuterwear

Brand facts

Greg Lauren launched his eponymous label in 2011 and works from a studio in the Los Angeles Arts District. An artist and former actor, and nephew of Ralph Lauren, he builds collections from reclaimed materials: army-surplus canvas, military tents, duffle bags, vintage denim and antique linens, cut and hand-stitched into patchwork trousers, kimono-front jackets, boxer shorts and deconstructed tailoring. Most garments are constructed in-house, frequently one-of-a-kind, and priced at luxury level. The CFDA-member brand stocks with Kith, SSENSE, HBX, Maxfield and Feature.

Founded
2011
Origin
Los Angeles, United States
Made in
USA
Price
$$$$$
Focus
Menswear
Facts checked
August 2026
Styles
Avant-garde, Workwear / Heritage, Streetwear

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