ICHPIG

ICHPIG is an independent Melbourne label that grew out of the city's skate scene, sitting between skatewear and technical sportswear. Its range covers hoodies, graphic tees, jackets, track pants, shorts, caps and beanies, built on loose silhouettes, sport-influenced panelling and offbeat colour blocking. Graphics favour abstract wordmarks and DIY-style artwork over trend-led prints. The brand designs in Australia, sells direct through its own webstore, and is carried by skate retailers including Fast Times in Melbourne, keeping distribution tight and core-shop focused.