88% matchThe Hundreds
Same era LA skate-graphic tee and mascot logo playbook
What changes: More blog-culture LA identity, less Bay Area workwear
Brand profile
Huf
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
San FranciscoOrigin
MenswearFocus
SkatewearStyle
$$Price
25 brands like Huf like The Hundreds, Diamond Supply Co., Obey →
What to know about Huf
HUF is a skate and streetwear label that started as a San Francisco boutique opened by pro skateboarder Keith Hufnagel in 2002 before building its own collections. It makes graphic tees, hoodies, work-inspired pants, caps, skate decks and long-running Plantlife socks, built on bold logo and counterculture graphics. Japan's TSI Holdings has owned the company since December 2017, and the brand has kept releasing seasonal collections since Hufnagel's death in 2020. Past collaborators include Wu-Tang Clan, Peanuts and Playboy.
How Huf fits
Overall fit
true to size
Most shoppers report HUF pieces running close to true to size but with a deliberately roomy, skate-cut shape, so the same size feels looser than in slim mall-brand equivalents.
Tip: Buy your usual size for the intended relaxed skate fit, and size down one if you prefer a trimmer silhouette.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, roomy sleeves and body with a dropped-ish shoulder on newer cuts | Stay with your usual size for an oversized look, or size down if you plan to wear it on its own. |
| Jackets | slightly large | boxy coach and work jacket shapes with room for layering | Your usual size layers easily; size down if you want a cleaner, closer fit. |
| Shirts & overshirts | true to size | relaxed work-shirt and camp-collar shapes, not tapered | Order your normal shirt size; no need to size up unless you want a very open, layered look. |
| T-shirts & graphic tees | true to size | boxy to relaxed, straight through the body with a slightly wider shoulder | Take your normal size for a classic loose skate tee, or size down if you want it closer to the body. |
| Trousers & pants | true to size | work and skate pants run relaxed to baggy through the thigh | Take your true waist size and expect a loose leg; check the inseam as they tend to run long. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Huf
See all 25 brands like Huf →88% match
84% matchDiamond Supply Co.
Logo-heavy skate brand with same mall-skate price point
What changes: Brighter Tiffany-blue branding, weaker cut-and-sew
80% matchObey
Counterculture graphics on military and workwear shapes
What changes: Poster-art politics rather than skate lineage
78% matchStüssy
Original boutique-born logo streetwear, broader board roots
What changes: Surf heritage and stronger resale cachet
Huf fit questions
Does Huf run big or small?
Huf fits true to size. Buy your usual size for the intended relaxed skate fit, and size down one if you prefer a trimmer silhouette. Most shoppers report HUF pieces running close to true to size but with a deliberately roomy, skate-cut shape, so the same size feels looser than in slim mall-brand equivalents.
How does Huf fit?
Most shoppers report HUF pieces running close to true to size but with a deliberately roomy, skate-cut shape, so the same size feels looser than in slim mall-brand equivalents. Overall shape: relaxed skate-inspired cut, boxier through the body than fashion streetwear.
How do Huf hoodies & sweatshirts fit?
Huf hoodies & sweatshirts fits slightly large. Stay with your usual size for an oversized look, or size down if you plan to wear it on its own. Shape: relaxed, roomy sleeves and body with a dropped-ish shoulder on newer cuts.
How do Huf jackets fit?
Huf jackets fits slightly large. Your usual size layers easily; size down if you want a cleaner, closer fit. Shape: boxy coach and work jacket shapes with room for layering.
How do Huf shirts & overshirts fit?
Huf shirts & overshirts fits true to size. Order your normal shirt size; no need to size up unless you want a very open, layered look. Shape: relaxed work-shirt and camp-collar shapes, not tapered.
Brand facts
- Founded
- 2002
- Origin
- San Francisco, United States
- Made in
- China
- Price
- $$
- Focus
- Menswear
- Styles
- Skatewear, Streetwear