A man wearing a HUF vest in the style of Ferris Bueller with black slacks and black loafers

Huf

$$
StyleSkatewearStreetwear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · San Francisco, United StatesMade in · ChinaFounded · 2002

HUF is a skate and streetwear label that started as a San Francisco boutique opened by pro skateboarder Keith Hufnagel in 2002 before building its own collections. It makes graphic tees, hoodies, work-inspired pants, caps, skate decks and long-running Plantlife socks, built on bold logo and counterculture graphics. Japan's TSI Holdings has owned the company since December 2017, and the brand has kept releasing seasonal collections since Hufnagel's death in 2020. Past collaborators include Wu-Tang Clan, Peanuts and Playboy.

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How Huf fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsslightly largerelaxed, roomy sleeves and body with a dropped-ish shoulder on newer cutsregular, hits at the beltStay with your usual size for an oversized look, or size down if you plan to wear it on its own.medium
Shirts & overshirtstrue to sizerelaxed work-shirt and camp-collar shapes, not taperedregular, generally long enough to tuckOrder your normal shirt size; no need to size up unless you want a very open, layered look.low
Trousers & pantstrue to sizework and skate pants run relaxed to baggy through the thighoften long — many report needing a hemTake your true waist size and expect a loose leg; check the inseam as they tend to run long.medium
Jacketsslightly largeboxy coach and work jacket shapes with room for layeringregular to slightly croppedYour usual size layers easily; size down if you want a cleaner, closer fit.low
T-shirts & graphic teestrue to sizeboxy to relaxed, straight through the body with a slightly wider shoulderregular, occasionally a touch long on classic logo teesTake your normal size for a classic loose skate tee, or size down if you want it closer to the body.medium
Does Huf run big or small?

Huf fits true to size. Buy your usual size for the intended relaxed skate fit, and size down one if you prefer a trimmer silhouette. Most shoppers report HUF pieces running close to true to size but with a deliberately roomy, skate-cut shape, so the same size feels looser than in slim mall-brand equivalents.

How does Huf fit?

Most shoppers report HUF pieces running close to true to size but with a deliberately roomy, skate-cut shape, so the same size feels looser than in slim mall-brand equivalents. Overall shape: relaxed skate-inspired cut, boxier through the body than fashion streetwear.

How do Huf hoodies & sweatshirts fit?

Huf hoodies & sweatshirts fits slightly large. Stay with your usual size for an oversized look, or size down if you plan to wear it on its own. Shape: relaxed, roomy sleeves and body with a dropped-ish shoulder on newer cuts.

How do Huf shirts & overshirts fit?

Huf shirts & overshirts fits true to size. Order your normal shirt size; no need to size up unless you want a very open, layered look. Shape: relaxed work-shirt and camp-collar shapes, not tapered.

How do Huf trousers & pants fit?

Huf trousers & pants fits true to size. Take your true waist size and expect a loose leg; check the inseam as they tend to run long. Shape: work and skate pants run relaxed to baggy through the thigh.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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