Brand profile

Schnayderman's

Stockholm menswear label specializing in elevated casual shirting, expanded into knitwear, denim and outerwear.

StockholmOrigin
Minimalist / ContemporaryStyle
$$$Price

Similar to Our Legacy, A Kind of Guise, Norse Projects

A man wearing a Schnayderman's knitted vest over a blue striped shirt with blue jeans

What to know about Schnayderman's

Shirting is the foundation

The label built its name on casual shirts — oxfords, overshirts, zip shirts, denim and checks — before extending into knitwear, tees, trousers and outerwear.

Italian cloth, Scandinavian proportions

Fabrics are sourced from Italian mills but cut relaxed and roomy rather than slim, which is where most of the mid-to-high price sits.

Name nods to tailoring roots

Schnayderman's is Yiddish for tailor, chosen by founders Joel Urwitz and Victor Press as a reference to Urwitz's Eastern European family background.

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Brand facts

Schnayderman's is a Stockholm menswear label founded in 2012 by Joel Urwitz and Victor Press, named after the Yiddish word for tailor as a nod to Urwitz's Eastern European roots. The brand built its reputation on casual shirting - oxfords, overshirts, zip shirts, denim and check styles - cut from Italian fabrics in relaxed Scandinavian proportions. Collections now extend to knitwear, tees, trousers and outerwear. It opened a Stockholm flagship in 2017, has shown at Stockholm Fashion Week, and sells direct plus through specialist stockists such as Wallace Mercantile Shop.

Founded
2012
Origin
Stockholm, Sweden
Price
$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Workwear / Heritage

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